Entrepreneurial Business Plan: Launching 'Health Fizz' in the UK

This essay presents an entrepreneurial business plan for launching a low-calorie soft drink named "Health Fizz" in the UK, targeting health-conscious consumers and students near colleges and universities. The business will operate as a sole proprietorship, focusing on delivering quality products at affordable prices with the vision of becoming a market leader. The justification for this idea lies in the increasing health awareness among consumers and the growing food and beverage industry in the UK. The plan considers external factors like political, economic, social, technological, legal, and environmental influences, and outlines key business components such as operations, finance, and marketing. Brand positioning and creating a unique selling proposition (USP) are highlighted as essential marketing strategies, alongside a financial analysis detailing estimated operational, human resources, transportation, raw material, and maintenance costs. The plan emphasizes the importance of adapting to the competitive industry through strategic decision-making and resource management.

Entrepreneurship

Table of Content
• Introduction
• Business idea
• Justification of choice
• External factors
• Main components of business and their interrelation
• Conclusion
• References

Introduction
• Entrepreneurship is a process which is related with development of creative,
innovative and unique idea in order to earn substantial amount of profit. Main
aim of entrepreneurship is to dvelope new and unique products for betterment
and growth of whole society. Person who undertakes the risk of starting a new
business is known as entrepreneur. Present study is based on a new idea to
launch a soft drink named as “Health Fizz”. This business of healthy drink
will started in UK at such a location that is surrounded by colleges and
universities.

Business idea
• Here, the business idea is of launching
a health drink named as “Health Fizz”.
Health Fizz is a soft drink with lower
calories that is the USP of the product.
This business will started in UK as a
sole proprietorship. The business will
manage by a single owner who will
take all business related decisions

Cont..
• The business idea is of launching a health drink named as “Health Fizz”.
Health Fizz is a soft that have no sugar added and low- calorie transfer that is
the unique selling proposition of the product. In this context, mission avd
vision of business are mentioned below:
• Mission: Mission of business is “to offer quality products to customers on
affordable price range”.
• Vision: Vision of organization is “to be market leader by gaining trust of
customers and also attain earn significant amount of profit margin”.

Justification of choice
The main rational of choosing the ideas is the changing attitude of customers.
Now, it has been examined that people are more conscious about health. They
wish to get such products which are good in taste and also do not harmful for the
body and overall health.

Cont…
• Short term goal: In short-terms, entrepreneur wishes to meet with requirements of
customers by offering them the product that actually worth for them.
• Long term goal: Here, company aims to earn high amount of profit by selling large
number of health drinks to customers. They aim to get the position of market leader in
the food and beverage industry while making maximum use of available resources.
• Food and beverage industry of UK is growing rapidly. It significantly contributes in
growth of economy. The industry has turnover of nearly £104.4bn that represents
nearly 20% of overall manufacturing of UK. It is also found that 97% of these business
of country is fall under the category of SME (Facts and stats, 2021). Thus, it is easy for
entrepreneur to start a business with less amount of resources and equipments.
21/01
/20

Cont…
• Porter’s five forces model
• Bargaining power of customers
• Bargaining power of suppliers
• Competitive rivalry
• Threat of substitute
• Threat of new entrants

Influence of external factors:
• External factors will put a great impact over
business. These factors are related with
external environment which is beyond the
control of company.
• Political Factors
• Economical Factors
• Social Factors
• Technological factors
• Legal Factors
• Environmental factors

Main components of business and
their interrelation
 Major Components of business:
 Operations
 Finance
 Marketing

Cont..
• Business Strategy: Being working in competitive industry, it is required for
entrepreneur to adopt suitable marketing strategies. In this context, business
strategies need to opt in current scenario are mentioned below:
• Brand positioning
• Creating USP

Cont..
Finance: Financial analysis is imperative in order to identify the requirements of
funds for new business
.
SEGMENTS ESTIMATED COST
Operational cost £225
Human resources cost £150
Transportation cost £200
Raw material cost £175
Maintenance cost £150
TOTAL £ 900