Report: Entrepreneurship and Growth in Healthcare Industries

This report examines the entrepreneurial strategies of three prominent US healthcare companies: Wellcare Health Plans, Cardinal Health, and McKesson. It analyzes their initial strategic focuses, core areas of operation, and how their growth strategies have evolved. The report investigates their approaches to market targeting, customer acquisition, and the role of mergers and acquisitions in their development. It highlights key strategies such as diversification, leveraging expertise, and adapting to changes in the healthcare landscape, providing insights into the long-term success of these companies within the healthcare industry. The report also includes a detailed analysis of the impact of acquisitions and how these companies have adapted to changing market conditions, including government-sponsored healthcare and pharmaceutical distribution.

Entrepreneurship in the healthcare industries

Introduction
Establishing a business is not a big deal in the market but the most challenging aspect in the
present time is to plan the strategies to stay in business for a long time. This report is based
on three popular companies in US dealing in the healthcare sector by different operation. This
report will analyse the initial strategy they applied in their initial stage and the strategies they
adapted to play a long term journey in the healthcare industries (Wulfovich & Meyers 2020).
The selected 3 companies are
1. Well care health plans, Inc.
2. Cardinal Health, Inc.
3. McKesson
well care health plans
Well care health plans, Inc. (NYSE: WCG) is engaged in providing the government-
sponsored health care services to the society.
1. strategic focus early in growth cycles Initially, the organisation was focused on
three areas with the government-sponsored
health care including the Medicaid, Medicare
Advantage and Medicare Prescription Drug
Plans.
2. Core areas that they are leveraging Valuing the expertise and using the expertise
as the key area
3. How do their growth strategies
change later in their lives
Planning to win more tenders to manage
health care services
4. What are some peripheral Targeted market – identification of the

markets/customers they are going for growth opportunities in the Medicaid and
Medicare segment
Targeted customers – to add value in the
lives of every living being
5. Have they grown by acquisition Well care has acquisition with the
government health care programs
6. How has acquisition worked out The effect of the acquisition has strengthened
the market value and the community believe
about more growth strategies will be taken
for their development
Cardinal Health, Inc.
It is a renowned health care company and the 14th in the US in the highest revenue generation
1. Strategic focus early in growth cycles In 1988 it turned to the pharmaceutical
distributive segmentation and applied the
strategy of diversification
2. Core areas that they are leveraging Important core areas focused by Cardinal
Health Inc. are
 Effective blockchain between
different department
 Transitions of care
 Focus on the well-developed
adherence ad wellness system
3. How do their growth strategies
change later in their lives
The diversification strategy is developed by
taking differentiation strategies with the

suppliers and identifying opportunities to
deliver health care services at home
4. What are some peripheral
markets/customers they are going for?
The wide area it deals to supply the
pharmaceutical and medicines and the
products of health care to the pharmacies,
surgery centres and hospitals in the
maximum lower cost than the other
companies.
5. Have they grown by acquisition? Yes, from its initial stage it has adopted the
merger and acquisition with the diversified
health care service providing companies. In
the health care sector, it has acquired with the
numerous suppliers, health care hospitals and
government health care centres,
6. How has that worked out? The main area of the operations in this
company is to di acquisition with the same
interest companies to earn the long term
journey and to maintain the quality product
supply.

McKesson
Established in 1833 as the public company dealing with the health care sector with the
pharmaceuticals, medical technology and health care services.
1. strategic focus early in growth cycles McKesson adopted the transformational form
and strategy and partnering with the health
industries and leading the same from the last
180 years.
2. core areas that they are leveraging Distribution solutions
Technology solutions
3. How do their growth strategies
change later in their lives
The distribution and technology solutions are
the leading factors and the key growth
strategies leading the changes in the industry
4. What are some peripheral
markets/customers they are going for?
The centrally focused customers or market of
the McKesson are as follows
 Retail national accounts
 Institutional healthcare providers and
 Independent retail pharmacies.
5. Have they grown by acquisition? McKesson has emerged and grown with
acquisitions in the market shares and
acquiring the different health care companies.
6. How has that worked out? Acquisitions has resulted as the reason for
growth of the industry in the market

References
cardinalhealth, home 2019, cardinalhealth.com, viewed 16 October 2019,
<https://www.cardinalhealth.com/en.html>.
cardinalhealth, products 2019, Professional Products, viewed 15 October 2019,
<https://www.cardinalhealth.com/en/product-solutions.html>.
McKesson, business 2019, Our Businesses, viewed 13 October 2019,
<https://www.mckesson.com/About-McKesson/Our-Businesses/>.
McKesson,home; 2019, about-mckesson, viewed 15 October 2019,
<https://www.mckesson.com/about-mckesson/>.
wellcare 2019, wellcare.com, viewed 15 October 2019, <https://www.wellcare.com>.
wellcare, corporate 2016, Corporate/About-Us, viewed 13 October 2019,
<https://www.wellcare.com/en/Corporate/About-Us>.
Wulfovich, S & Meyers, A 2020, 'Introduction to Digital Health Entrepreneurship', in Digital
Health Entrepreneurship, Springer, Cham.