Entrepreneurship and Creativity: A Case Study of LIVIT Designs

This report delves into the crucial role of entrepreneurship and creativity within the hospitality sector, with a specific focus on LIVIT Designs. It examines the challenges faced by the industry during the COVID-19 pandemic, emphasizing the importance of innovation in adapting to new consumer behaviors and safety concerns. The report highlights LIVIT Designs' unique selling proposition (USP), including its testing lab, and explores how the company stays competitive through its creative approach. It also forecasts the future of the hospitality sector, particularly the adoption of advanced technologies to enhance safety and customer experience. The analysis covers key business transformations and concludes with the significance of entrepreneurship and creativity for long-term success in the dynamic hospitality market.

Entrepreneurship and
Creativity

Table of Contents
Introduction.................................................................................................................................................3
Main body...................................................................................................................................................3
Challenges faced by the company during Covid-19................................................................................3
Unique selling point USP........................................................................................................................4
future of the hospitality sector in the next 12 months..............................................................................5
how they stay competitive through Entrepreneurship and Creativity.......................................................5
Point out key businesses that the company transformed from articles and company website..................6
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

Introduction
Entrepreneur of the organisation needs to be creative so that innovation in the business
can take place effectively because if innovation will not take place in the business then it can
affect the productivity of the business in the market. it is responsibility of the owner to create
new ideas in the business so that best services can be provided to the customers and competitive
advantage can be gained. Innovation in the organisation also helps in increasing the efficiency of
the employees in the business if the business wants to achieve success in the market then it is
important for the entrepreneur to innovate its services so that more profit can be earned in the
company (Burns, 2016). In the hospitality sector innovation is very important so that people can
get new and innovative services in the economy which helps in changing the lifestyle of the
people in the economy. People nowadays wants change in the foods services so that they can get
different taste on the basis of which company has to develop its services in the market. Livit
designs is one of the best leading designs company for the hospitality sectors which helps in
innovating the services of the hospitality industries so that there demand can be increased in the
market and more revenue can be generated. Livit also plays an advisors for the firms to improves
its technology and services in the market it helps the companies in designing their facilities by
identifying the requirement of the customers so that demand of the customers can be satisfied
properly. In this report it will be analysed that how entrepreneurship and creativity helps the
business in achieving success in the marketplace (Stam, 2020).
Main body
Challenges faced by the company during Covid-19
Due to the covid-19 economy of the countries around the world has faced various issues
because people were not allowed to move out of there homes due to the pandemic situation
which affected the productivity of the hospitality industries around the world if the tourist will
not visit the countries profit of the hospitality industries will not be increased will not be
increased because of which revenue generating power of the company got affected. People avoid
to eat the food of the restaurants due to the fear of the diseases which is spreading which affected
the profit margins of the companies (Budiningsih, 2018). Livit provides the innovative services
to the business due to global lockdown profit of the company got affected but to prevent people
from diseases livit providing various innovative ideas to the business to take safe environment
can be given to the people and more profit can be earned in the market. if the companies will
provide safe environment to the customers once the lockdown will be removed it will helps in
attracting the attention of the customers towards the business (Scarborough, 2015). if the
organisation will provide healthy food facilities to the customers it will prevent the people from
the diseases and revenue of the business will also get generated in the market. in this covid
situation if restaurants will not provide the healthy food services then it can affect the health of

the people around the world they should provide the safety in the environment by following the
social distancing in the company so that diseases cannot get spread livit is planning to design the
innovative techniques in the hospitality industry through people can order food services without
getting in touch with the other persons and get the services on their table they are also providing
the advance technology through which various healthy food services will be provided to the
customers depending on the health of the person so that profit of the company can be increased
and more revenue can generated in the market. designing the infrastructure of the company is
very important by keeping the all the safety measures so that demand of the company can be
increased livit designing is trying to design the companies so that there demand in the market can
be increased and trust of the customers can be gained in the market because if people will not all
the safety measures then they will refuse to visit the restaurants due to which productivity of the
business will get affected but if the individual will get full safety measures the it will helps them
to attracts the attention of the customers and increase the goodwill of the company in the market.
designing the infrastructure with latest technologies will helps in providing better services to the
companies as compared to other organisation in the market due to which customer loyality of the
company will also get build in the marketplace.every customers wants the services which can
fulfill its needs and requirement in the positive manner (Threadgold, 2018).
Unique selling point USP
In order to increase the profit of the company unique selling point is very important in the
business because it provides the unique advantages to the company in the market if the
organisation will have USP then it will increase the demand of the company in the market Livit
designs provides the designing services to the companies as per the need of the customers in the
market they helps in increasing the goodwill of the company by adding value to the services of
the company in the market. there are few clients of the restaurants to do not trust easily the
services which the company is providing due to which livit as set up its own test lab which they
use to test the dishes which are providing to the clients so that they can trust the services of the
company. In the test lab of livit various dishes are made for multi unit restaurants and are tested
so that clients cannot complaint about the services which livit is providing the them and
customers cannot also enjoy the services of the company without any issues if the dishes of the
company are tested properly then it will prevent the customers from any issues which can affect
the health in the pandemic situation food should be provided to the customers after being tested
properly livit is also providing various plant related healthy food to the restaurants by keeping in
the health of the customers (Bieniok, 2020). Plants helps in providing various vitamins particles
to the customers so helps in providing protein which will important to fight with the covid
situation (How One Star LA Restaurant Uses Technology and Design to Boost Sales). Livit is
operating in many countries around the world it helps in providing the unique advantages to the
companies by innovating their infrastructure and the services which it provides to the customers
which further helps in increasing the goodwill of the company. If the organisation will not have
unique selling preposition then its demand in the market will get affected there are various other
organisation in the market who provides the designing facility to the companies but having the

unique selling point like livit test the products in its lab and after that its provides services to the
customers helps in increasing their demand in the marketplace because unique quality of the
business helps in buiding the trust of the other companies in the market.
future of the hospitality sector in the next 12 months
As the covid situation is getting dangerous day by day it is important for the hospitality
sectors to maintain safety measures in the infrastructure so that safe environment can be provided
to the customers so that spread of this disease can be control in the coming years and healthy
lifestyle can be lived by the economy (Kim, 2018). The CEO of livit designs Benjamin
Callejahas adopted various advanace technologies in the business like chef free kitchen,
technology in delivering food items to the customers without getting any physical interactions,
mobile ordering and location tracking, automatic lightning these steps will be taken in the future
by the hospitality sector by considering the covid situation so that social distancing can be
followed properly mainly Covid is spreading due to the physical interaction of the people on the
basis of which these steps can been developed so that safe environment can be given to the
customers. In the next 12 months various technologies will be developed to provides services to
the customers like various mobile app and facial recognitions etc on the basis of which food will
be delivered easily to the customers and by facial recognitions various details of the customers
can be gathered by the company without interacting with the customers which will helps in
increasing the demand of the company in the market if the people of the economy will get such
facilities from the organisation then they will not hesitate to take the services of the company in
the marketplace (LIVIT – THE FUTURE IS NOW). with this innovation there will be various
choices in the food items by keeping in mind the health of the customers and the taste varieties in
the food products will be based on the taste of the customers so that they can enjoy the food
items of the company and can also get the various protein in their body so that they cannot suffer
from the various health issues. Advance technology will allow the customers to order to food
before leaving their working areas without contacting with the other persons and the food will
get delivered to them easily. Innovation in the coming years will helps in the growth of the
growth of the economy which will helps in increasing the overall revenue of the economy if
innovation will not take place in the business then it can affect the demand and goodwill of the
company in the economy. Development of smart menus which helps in reducing the waiting time
of the customers in the restaurants with the helps of this technology they can order the foods of
their choice on their table without getting in contact with the other person in the restaurant it will
also encourage the social distancing in the environment of the business and also make the
employees and customers safe from the diseases (Transforming Restaurants is the Incredible
Direction of Artificial Intelligence).
how they stay competitive through Entrepreneurship and Creativity
if Entreprenuer of the company is creative then growth of the business cannot be stopped the
CEO of livit designs Benjamin Callejahas has various innovative skills and knowledge due to
which it is operating in 43 other countries (Iriani, 2020). They bring new ideas in the business so

that services of the business can be improves and can provide unique advantages to hospitality
sectors if the entrepreneur of the company will continue develop new and innovative ideas in the
business then it will helps in increasing the productivity of the business in the market. the CEO
of the company has developed its own testing lab to test the food items so that trust of the clients
can be gained they have also launched various new and innovative technologies in the companies
so that safety can be provided to the customers in the company. If innovation will be there in the
business then it will help in the long term survival of the business in the market also it will helps
in providing competitive advantage to the company in the market because if the innovation and
creativity will not be there in the business then it can affect the long term survival of the business
in the market and also it can affect the growth chances of the company innovation helps in
attracting the attention of the customer and clients every individual to take the services of the
business if they will find any unique quality or feature in their services due to which creativity in
the business should be done in the business on the regular basis so that value can be added to the
services of the business and profitability can be increased of the company. Enterprenuer should
develop creativity skills in them so that innovation in the services can be done on the regular
basis in the basis and more profit can be earned in the company. Livit designs has various
innovative services and ideas which helps the hospitality sectors to increase there demand in the
market (Cheng, 2019).
Point out key businesses that the company transformed from articles and company
website
Due to the increase in the demand of the livit designs it is opening its business in two
other venues of UAE so that its markets share can be increased and more profit can be earned.
Missippi’s Pool Bar & Social Hub in Dubai and Cove Beach in Makers District, Abu Dhabiby by
2021livit has announced to collaborate with the other hotel chain so that innovation in the
economy can take place effectively. by the third quarter of the next year livit is deciding to sign
100 venues across the world (A New-Age Urban Oasis in the Heart of Dubai is Finally Here:
Missippi’s Pool Bar & Social Hub). Livit has also transforming its business into the artificial
intelligence where work will be done easily through the helps of technologies likes robots, app
etc which will save the time and money of the people these technologies helps in attracting the
attention of the customers because if the customers will get something unique in the business
they will get attracted easily robot technologies has been adopted by developing the customers
friendly features so that they cannot harm the customers can provide the best services to them in
the short period of time various food service app in the business helps in providing the best
services to the customers by the comfort of their home which also help in providing safety to the
customers they can experience the services of the business at their home easily without moving
from place to another through the help of this technology (Livit expands with two more UAE
venues).

Conclusion
As per the above report it has been concluded that innovation in the business is very
important entrepreneur of the business should be innovative and creative so that they can
provides various innovation techniques in the business and increase the profit of the business in
the market if the services of the business will not be innovative then it can affect the overall of
the profit of the business in the company in the market. entrepreneur of livit designs has various
creative skills due to which its demand and profit in the market is high as compared to other
business in the market. it has its own testing lab in which they test their services which they are
going to provide to their clients so that chances of complaints and reduces and goodwill of the
company can be maintained in the economy. In the hospitality sector if the organisation will not
have the good services then it can affect the growth of the business in the market if the
organisation wants to achieve success in the market then it is important for them to innovate their
services so that they can get competitive advantage in the market and livit designs helps the
companies to innovate their services in the market so that growth of the company can take place
and more profit can be earned in the market. In the coming years if hospitality industry will
continue to provides innovative services to the customers it will helps in increasing the GDP of
the country which will further help in the development of the economy as well.

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Online references
Make Artificial Intelligence Work For Your Restaurant [Online] Available through
<https://hospitalitytech.com/make-artificial-intelligence-work-your-restaurant>

How One Star LA Restaurant Uses Technology and Design to Boost Sales [Online] Available
through<https://la.eater.com/2020/2/12/21130561/v-dtla-downtown-restaurant-tech-design-
margins-news>
How AI Can Help Restaurants Enhance the Guest Experience & Drive Sales [Online] Available
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guest-experience-drive-sales>
Transforming Restaurants is the Incredible Direction of Artificial Intelligence (please see
subheading: Benefits of having AI-driven restaurants: , section “Customer Friendly” information
about Livit Design) [Online] Available through<https://designgeekz.com/transforming-
restaurants-is-the-incredible-direction-of-artificial-intelligence/>
A New-Age Urban Oasis in the Heart of Dubai is Finally Here: Missippi’s Pool Bar & Social
Hub [Online] Available through <https://eatnstays.com/a-new-age-urban-oasis-in-the-heart-of-
dubai-is-finally-here-missippis-pool-bar-social-hub/>
LIVIT – THE FUTURE IS NOW [Online] Available through
<https://tellingnesager.com/en/livit-the-future-is-now/>
Livit expands with two more UAE venues [Online] Available through
<https://www.theprochefme.com/livit-expands-with-two-more-uae-venues/>