Indica Co. Business Plan: B-309 Entrepreneurship & Small Business

This business plan, prepared by a group of students from the University of Dhaka for their Entrepreneurship & Small Business Development course (B-309), outlines the strategy for Indica Co., a new venture in the household insecticide industry. The plan details the company's mission to produce an eco-friendly aerosol spray using neem leaves, addressing the regulatory environment, competition, suppliers, and target customers. It encompasses a SWOT analysis, Porter’s Five Forces analysis, and market segmentation based on income levels. The plan includes production, marketing, and organizational strategies, along with a financial plan featuring sales forecasts, pro-forma statements, and break-even analysis. The document provides a comprehensive overview of the business, including risk assessment and a conclusion, aiming to provide a detailed roadmap for the company's launch and potential success. The financial plan, including sales forecasts, pro-forma statements, and break-even analysis, demonstrates the project's viability and potential for success.