Entrepreneurship Innovation Report: Drone-Based Medical Services

This report presents an innovative entrepreneurship concept for a drone-based emergency medical service, designed to address the critical need for rapid medical assistance. The report begins with an elevator pitch and delves into the problem being solved, targeting individuals requiring immediate medical attention, particularly in emergency situations where time is of the essence. The proposed solution utilizes unmanned aerial vehicles (drones) equipped with AI-integrated CPR services and other essential medical supplies, offering a fast and efficient delivery system within a 15-square-kilometer radius. The report outlines the product's key features, benefits, and competitive advantages, including its speed, automation, and potential for reaching patients in traffic-congested areas. It also details market entry strategies, targeting metropolitan cities and leveraging digital marketing and partnerships with health communities and sports clubs. Furthermore, the report includes lean testing methodologies, the author's credentials, and an evaluation of the operating context, particularly in the Russian market, along with relevant data and estimates from the Ministry of Finance of the Russian Federation.

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Table of Contents
ri t deaB gh I ……………………………………………………………………………………………………………………………………………… 2
Appendix 1..................................................................................................................................................5
Appendix 2..................................................................................................................................................6
References:..................................................................................................................................................9

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1) Elevator Pitch
Provide a short summary
of your idea, intended to
impress someone who
might help to fund it - 100
words maximum
Many companies are dealing in millions of medical
products along with wide range of product offering to
target numerous numbers of groups. As per the approach of
customer health safety, we have invented a new idea to
enhance the customer interaction and experience safety
with the organization (Shavarani, 2018). Motive of this
innovation is to build an effective image amongst the target
audience. The innovation is in relevance with the Amazon
Prime Air services. Under this service, vehicles of
unmanned material will be used along with the assurance
of safety and security. Apart from this, we have decided to
integrate CPR services with AI so that the patient’s
experience could be enhanced. This will help the
organization to gain positive outcomes along with gaining
positive response from the social community.
2) The need or problem
you are addressing, &
the target group
Provide key information
about the problem or need
you have identified, and
the market or group of
people who experience
the problem.
Who will buy / use your
product or service? Are
there any other
beneficiaries?
Present world has change a lot due to globalization. Lot of
upgraded innovations has happened in the sector like
technology, infra sector, automobile etc. New innovations
have made our work very easy by decreasing our efforts
but at the same time it has developed a big web of diseases.
Due to this technology lot of traffic has increased which
has developed lot of problem for traveling from one place
to another (Dreher & Gaston, 2008). Especially in the case
of emergency situations, where patient is waiting for
ambulance. Hence, we have come up with this innovation
idea to serve this portion of population who are in the need
of emergency medical help and this portion of population
is not fixed because emergency medical service needs can
come in anyone life at any time. As per study due to heavy
traffic many small incidents have taken the shape of
emergency problem in which many people have lost their
life due to lack of needed facility at the right time
(Hamalainen, 2009). Our concept is very simple, if we are
becoming innovative day by day, why not become
innovative in delivery medical service which is the
necessary service for the safety of someone life. For us first
priority must be health safety of the human being and then
rest of all things.
3) The product/
service / project
Provide an outline of the
In this world of conjunction, we will provide a light of
hope by serving emergency medical facility through air

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product / service or
project and how it meets
the needs you identified
above.
How does it work? What
are its key features and
benefits?
path with the help of drone (Van de Voorde, 2017). USPs
of this innovation will be smartness of drones through
which patient will get the emergency medical service for
every order within 15 square kilometer in around 2 minutes
of order. In case, when consumer will not be able to
contact, with the help of software, drone will contact the
patient`s nearby person to ask for the further steps so that
the service could be successfully delivered at right time
(Ringh, 2015). This innovation will not consume much
capital and other resources because we have efficient
engineered and technicians who could make this dream
come true. This innovation will reduce the usage of men
power, thus, men power could be utilized in other tasks
where automation does not act appropriately. It one of the
most important features is that it can reach very fast to the
patient because it will not have any traffic in its way (Ariel
path).
4) Alternatives &
Competitors
Explain how your product
or service is different from
what is already available
in the market.
Who else is providing
something similar or
something competitive?
Why should your
customers buy from you,
rather than your
competitors?
We have very simple and powerful manner to differentiate
our product from others. As our product will not only
provide emergency medical services like CPR but also will
provide other services like life injections and related
medicines, this automation will make our product unique
and its fast way of approaching to the needed person also
makes it special from other products (Thiels, 2015). With
the help of Artificial intelligence combine with the
machine, we have come up with such unique feature that in
case of patient is not in the stag to use our product and
even if no person is available to the patient to help in
operating our service. We have fitted a robotic arm which
will come in action in this case (Diederich, 2015). Right
now only Air mule company is in the state of providing a
kind of similar services but not exactly same. We are sure
that our robotic arm feature will act as the triggering
feature for our customers.
5) Market entry
Who do you expect your
first customer(s) will be,
and how will you attract
them?
How will your
The main goal on entry phase is to create sufficient
platform to make our product very special and one of the
routine product. Hence, our focus will be metropolitan
cities which are currently technology friendly (Lin, 2018).
We are expecting our first customer will be that one which

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product/service be made
available or distributed to
your target market/
audience? What longer
term plans do you have?
appreciate the technology and its feature and remain
always in touché with the technology. We will target those
young persons who are emotional about their family and
are living away from their family.
We will make use of medical camp as a support platform to
promote our product, where we will enrich all the present
people about our product and try to get their emotional
intention. We will also promote our product with the help
of digital marketing in which we will make use of all
possible aspects like mini videos, Facebook, twitter and
Instragram. Next we will also make use of health
community services present in these cities to promote our
by becoming an active partner of this health community
service by which we will able to create a unique image in
the eyes of the social community (Tatham, 2017). We will
also promote our product by partnering with sports clubs
where lot of people come. Initially we will make it
available near all health community centres and sports
clubs and after seeing the demand we will also make
available to almost all major cities through kilometre
distribution strategy after four months.
6) Lean Test
How will you test the
concept with the target
market?
We will focus over the Russia market for testing the
efficiency of the innovation. This is because Russia market
is the largest medical related market for the organization
and it is saturated and to penetrate the market, it is
necessary for the organization to adopt product
development and related strategies to attain growth and
competitive advantage (Balasingam, 2017). If the
innovation made by the organization will pass all beta
testing and other quality checks, it will be able to
implement in other markets with the objective to enhance
organizational capabilities as well as to develop reliable
and effective image amongst the target market.
7) You
What are your credentials
and credibility to pursue
this idea? How have you
demonstrated your
commitment?
After joining this university, It gave me a clear appreciative
of tactic, as well as all characteristics of running a business,
and extend my specialized network greatly, providing
associates in all technical (e.g. processor vision, artificial
neural networks) and business fields pertinent to the
project, also in all main markets (Zakharov, 2016). Every
department is interlinked with each other and in terms of
inventing a new idea, service or product, every department
needs to provide appropriate and required resources to the
research and development department so that the goals
could be attained. Major functionalities of research and
development team are to uplift organizational capabilities
and to introduce new concepts in the workplace so that the

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existing challenges and issues could be resolved in an
effective manner.
8) Your context
Evaluate the national /
regional context you are
operating in. How is this
likely to hinder / support
your entrepreneurial
efforts?
We will locate our Headquarter at Moscow. As it is the
hum of technology centre and we will provide our services
from there. For the development of software which will be
used in our innovation product will be from China so that
cost of the software will be less (Trukhachev, 2014). As we
know that Russia is speeding its technology in defence
system as well as other industries. Hence, it is better
opportunity for us to introduce our product because the
environment present in today’s Russia.
Appendix 1
(Source: The Ministry of Finance of Russia Federation, 2011)
In the Russian Federation, the main cause of death is cardiovascular disease (CVD).In previous
time there was not systematic study on cost of illness of Russian people. The World Bank
premeditated health care study in two areas of the Russia and have maintained the same in rest of
all areas of the country (Rechel et.al, 2011). However this calculation of health care cannot be
implemented to entire country on income aspect. Then an attempt was made by world health
organization to analyze the expenditure on the health care in Russia (Gordeev, Pavlova & Groot,
2011). It premeditated the financial burden for 2017 and forecast a prediction of burden for 2018
and 2030 of the greatest predominant non infectious diseases from a macroeconomic viewpoint
founded on death level.

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Health Facility Utilization main and casualty care actions contained of CVD-related
appointments to general practitioners (GPs), as well as GP appointments to patients’ families.
There is an exact numerical method for all medical administrations that comprises statistics on
the amount of patients who visited this association for casualty care during the year rendering to
the ICD-10 groups (Fotaki, 2009). This numerical method is centrally conventional in the
Department of Health and treated as a solo procedure for the whole country. We received a solo
method for the whole country for 2013 to 2017. The amount of appointments for each casualty
was premeditated on the foundation of these numerical methods and statistics from preceding
studies investigative the unkind amount of appointments of patients with CVD throughout the
year. Clinic inpatient care was predictable on the foundation of the amount of CVD connected
days in the clinic (Rogovskaya, 2013). There is also a particular numerical method for all
inpatient medical groups that comprises data on the amount of hospitalizations and amount of
hospital times in this organization during the year rendering to the ICD-10 classes. This
numerical method is also centrally conventional in the Department of Health and handled as a
solo procedure for the whole country. We collected the numerical solo procedure for inpatient
upkeep in Russia for 2013 to 2017 and nominated data on ICD-10 groups of awareness. A 2017
special numerical procedure for all inpatient medical administrations comprised information
concerning the amount of hospital emergency appointments according to the ICD-10 categories.
We nominated statistics concerning the amount of PCI, coronary artery bypass grafting, and
some other cardio surgeries performed in Russia in 2013 to 2017. Technology has not only
harmed our life but in some portion it has helped us in having proper data related to health of
every Russian citizen. In present time the government is using the advance technology to store
data on a network based storage system (Heyneman, 2010). As old storage has not enough
capability of storing the data related to billion people. Hence government has decided to make
use of cloud computing system which works on real-time data connection and have a wide space
based on the internet facility to store all health data. As cloud computing system comes with
inbuilt security system which do not allow any intruder to enter in to the system and make miss
use of respected data, it has become the first choice of not only Russia but almost 80% of the
world not only in their medical services but also in their all business operations all over the
world.
Appendix 2
A study conducted by Accenture demonstrations that patients are embracing electronic Health,
but still needs to have face-to face interaction with doctors, however 74% of patients support the
use of technology to accomplish their health has the latent to recover their health. The use of
movable technologies inside the health subdivision can be distributed into several groups
(Yablonskii, 2015). These comprise: teaching, nursing, staff cataloging, asset following, perfect
webs for hospitals and healthcare structures, security of healthcare staffs during home
appointments, movable applications, e medical records and smartphone applications. As per
Mobi Health News investigation, more than 16,000 customer health apps were accessible in

T P P ATEN RE RENEURSHI INNOV ION 7
Apple’s AppStore at the end of 2015. The construction of the health structure differs
expressively from nation state to country (Qiang, 2011).
The Russian Federation has hereditary its healthcare arrangement from the Soviet Union. Under
the Constitution, Russian people and native residents are allowed to free medical service.
Fundamentally, this is approved out with the help of government-organized health assurance
scheme that mentioned to as the compulsory medical cover scheme (Burns & Pauly, 2018). The
backing originates from a healthcare tax obligatory on all recorded employers, who subsidize the
equality of impartial over 3% of each worker’s income regarding to the healthcare fund. The left
over share of the complete healthcare budget is delivered by the state. While the arrangement
appears auspicious and convincing, the complete healthcare budget financial records for less than
4% of the country are GDP (Burmaoglu, 2017). Moderately talking, this is enormously low,
assumed that an average manufacturing nation allots between 8–11% of its GDP for healthcare.
Considerable effort has been ready in current years to improvement the government deposit
distribution for the country’s healthcare wants, though it will take substantial period before any
important outcomes instigate to show. The National Precedence Project related with health was
launched in 2006, with a financial plan of more than $12.84 billion as part of the country’s
Nationwide Growth Strategy 2020 (Medvedev, 2015). Automation and application of IT
facilities is one of the chief goals of The National Precedence Project. The IT Wellbeing Plan is
coordinated with the complete package of health growth to 2020 and is theoretical to generate a
combined national data arrangement in the health sector by 2020. By 2018, 95% of inhabitants
are predictable to have a microelectronic medical data. With the development of customer
spending and a growth in government backing in healthcare, the long-term viewpoint for Russian
healthcare service providers and medical constructors is very optimistic in Russia. In 2017, a
remote data and preparation system was recognized for meeting doctors. This report simply
focus that even though the world has gone through great transform from mega to small and small
to tinny with the help of globalization as its basic platform (Gordeev, Pavlova & Groot, 2014).
Globalization has actually flatten the world and cut off all the boundaries but still it has not able
to reach this transformation, in fact it has created lot of complexity related to the medical
services. As technology updated has made our life very comfortable but at the same time it has
created a web of disease due to introduction of laziness in the life of a common person in the
form of eating full fatty chees available at door and no exercise after having it has built a
complex of heart related diseases.
In the nearby future, there are strategies to introduction a movable service for disease
reorganization in Russia. This facility will offer inhabitants with evidence regarding any
medicinal medicines within a few instants. To utilize this arrangement, the person must connect
on his smart phone superior software that can be downloaded free without any charge. To get
information about drug genuineness and medical uses an image with a medicine barcode must be
skimmed by the application (Panasyuk, 2013). Russia, regardless of many dares, there are a lot
of chances for the expansion of online and mobile healthcare services.

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There are still problems such as a lack of means to connect with doctors in emergency time and
incapability to use updated and expensive technologies and smart mobile phones for patients,
topographical distance and lack of WiFi coverage in isolated topographical regions. However,
the tendency is positive. Hence our innovation will help in solving all these problems by
providing the fastest route in reaching the patient with in affordable price and is under the reach
of the entire citizens.

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