Innovation and Entrepreneurship: A Business Perspective - Report

This report explores the critical roles of innovation management and entrepreneurship in business, examining their impact on sustainable development and market competitiveness. It investigates how these factors contribute to organizational success and growth within the globalized business environment. The study aims to identify the influence of innovation management and entrepreneurship, and how they facilitate companies to compete in the market. The report reviews existing literature, highlighting the importance of leadership in innovation and the relevance of business models for corporate sustainability. The research methodology involves secondary data collection and qualitative data analysis. The conclusion emphasizes the need for these elements in the business market to compete with other businesses. The report draws on key sources such as Drucker (2014), Lee et al. (2016), Scarborough (2016), and Singh and Gaur (2018).

INNOVATION MANAGEMENT AND
ENTREPRENEURSHIP IN
BUSINESS
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

Introduction
The new products and the new companies are considered as the
engines of the economic growth and the vibrancy. This study
proposes to bring together the few scholars representing the
innovation management in the business and the entrepreneurship in
the business. The social scientific understandings help the creative
people to develop the new ideas that show interest and the support
from the stakeholders helps to create the organizations and
industries that alters the social and the economic orders
(Scarborough, 2016).
Entrepreneurship is considered as the process that helps any
individuals or any groups to generate the innovative ideas that sort
through the choice of identifying those, which are most promising
and it presents the ideas to the relevant stakeholders, mobilizes the
resources and support and embody the ideas in the organizational
form that engages the market-based competition (Drucker, 2014).
This study will focus on finding out the impact of the innovation
and entrepreneurship in the business and these findings of the study
will be discussed in light of the relevant literature in the field.

Research aims and objectives
The major aims and objectives of the research study are to find out the
following factors in the business market and the role of the entrepreneurship
and the innovation management in the business.
The major objectives are with this research are:
 To find out the impact of innovation management in the business.
 To find out the role of the entrepreneurship in the business market
 To find out the ways these two factors will be responsible for sustainable
development in the business process.
 To find out the impact of innovation management and the
entrepreneurship for competing in the business market.

Literature review
 According to Singh and Gaur (2018), the entrepreneurship and
innovation management are the imperative ones for the
sustainable development of the organizations throughout the
industries and the political governances. For competing in the
business market the innovation management and the
entrepreneurship are the most important basic factors of the
globalized business world and in the emerging companies and this
could also provide tremendous growth opportunities. This research
study also concludes that the innovation and the entrepreneurship
are complimentary for both the organization’s success and its
sustainability. The changing environment in the business market
depends upon these two basic factors that are the innovation and
the entrepreneurship. This research study mainly focuses on the
role of leadership in organizational innovations and the role of
entrepreneurship in the business.

Literature review
According to Lee, Hallak, and Sardeshmukh (2016), this study
focuses on the relevance of the business model that reflects
the corporate sustainability and the sustainable
entrepreneurship research has explored the contributions of
these in the sustainability transformation of the market and
the society. This has been found that the particularities of the
business model of the sustainable market pioneers have been
identified but the dynamic role of the business model for the
sustainable entrepreneurship processes leads to the socially
benefited models or the mass market players. This study
develops the theory for analyzing the co-evolutionary
business models variations, selections and retentions and the
evolutionary pathways are identified for supporting the
structured analysis of the dynamics between the business
model innovation and the sustainability transformations of
the markets.

Data collection method and data analysis method
The data will be collected in this study by the secondary methods of data collection
as the secondary data will be appropriate as collected from the valuable sources of
the information. There will be an ample amount of information for carrying out the
research work. This study will follow the qualitative data analysis as it is the range
of the processes where the researcher moves from the collected data to some
forms of the explanation and the interpretation of the investigated scenarios.

Conclusion
Therefore, by the outlining of the research proposal, it can be concluded
that this study will find out the impact of the innovation management in
the business and the role of the entrepreneurship in the sustainable
development of the business. These two are considered as the factors for
the business to compete with the other businesses in the global business
market. The research study may require additional time for the completion
of the research work.

References
 Drucker, P. (2014). Innovation and entrepreneurship. Routledge.
 Lee, C., Hallak, R. and Sardeshmukh, S.R., 2016. Innovation,
entrepreneurship, and restaurant performance: A higher-order
structural model. Tourism Management, 53, pp.215-228.
 Scarborough, N. M. (2016). Essentials of entrepreneurship and small
business management. Pearson.
 Singh, S.K. and Gaur, S.S., 2018. Entrepreneurship and innovation
management in emerging economies. Management Decision, 56(1),
pp.2-5.