Entrepreneurship and Small Business Management: Jack Cohen Case Study

This report provides an in-depth analysis of Jack Cohen, the founder of Tesco, focusing on his entrepreneurial personality, skills, and the factors that contributed to his success. It examines his background, including his family's influence and early experiences, and explores how these factors shaped his approach to business. The report highlights key entrepreneurial traits such as focus, risk-taking, and time management, and illustrates how these characteristics drove his strategies. It also delves into the various lines of argument surrounding entrepreneurial characteristics, assessing the impact of personal background and experiences. Furthermore, the report evaluates the influence of his background and experiences on his entrepreneurial journey, presenting a critical analysis of the challenges and opportunities he faced. This analysis provides valuable insights into the mindset and strategies of a successful entrepreneur, offering a comprehensive understanding of the elements that drive business growth and innovation.

ENTREPRENEURESHIP
AND SMALL BUSINESS

TASK 2
INTRODUCTION
 Personality define combination of skills, abilities, qualities on an individual.
 Personality traits includes human characteristics, motivates, values and
attitude which shape of experiences and action of person.
 Entrepreneurial personality reflect motivation and mindset.
 Background and experiences impact on hinder and foster entrepreneurship.

P 5 Characteristic, traits and skills of Jack Cohen
Jack Cohen is an English grocer who founded Tesco
supermarket chain. After leaving school, he
joined in his business at age of 14. He sold
products at low price and fast turnover by
quickly developing and selling strategy in
Hackney street. There are different characteristic,
skills and traits in Jack Cohen. Such as:
Focus: He has focused on selling the products and
more earning. Jack is also focused for succeed as
a trader. He was confident for quickly
developing and fast turnover. It refers more
confident to investigate business strategy.
Manage people: Jack was inspired to investigate
emerging trend for self service supermarket,
when he travelled to America. Therefore, He has
properly managed people those are working with
them. He was not impressed, so that he was
passionate for investigate of different market.
Therefore, he was also inspired for implement
business strategy.

P 6 Entrepreneurial personality of Jack Cohen
reflect motivation and mind-set
Jack Cohen was English grocer of Tesco supermarket chain. He was joined his family
business, at age of 14. He was self confident for quickly developing strategies that is low price
and fast turnover.
• Risk taker: Jack was risk taker for expansion their business. He was taken risk to identify
different market for selling of goods. This quality is the personality of Jack which reflect their
motivation and mindset. Risk taking quality reflect their mindset.
• Time management: With the help of time management skill, Jack was managed their time for
implementing strategy and planned for future growth. This skill reflect motivation and
mindset.
• With the help of passion and creativity, he was became successful entrepreneur.

P 7 Background and experience of entrepreneur can
hinder and foster entrepreneurship
 Jack Cohen was founder of Tesco supermarket chain. He was born in London. His
family was Jewish. His father was Polish immigrant from Lodz who worked as a
Tailor.
 His background was very poor, so that there is not support from their family.
 At age 14, he begun working with his father. Cohen want to become career in
grocer, but his father was not give support.
 After that he was joined Royal flying Corps but was demobilised after two year. He
was not interested in his father's business.
 He spent his on some money in NAAFI food stuffs which he sold in Hackney street
market.
 Jack was quickly developing selling strategies that is low prices and fast turnover.
 After that he soon became owner of number of market stalls and started a
wholesale business.

M 3 Different lines of argument relating to
entrepreneurial characteristic
 There is positive link between characteristic and background of entrepreneur, but
some time, it influences by personal background.
 In order to argued that, Jack Cohen was person who become to grow his career as
grocer, so that his self confidence and ability influences by his personal
background.
 Jack become successful entrepreneur of grocery business with the help creative
thinking and abilities.
 He faced many risks and challenges for opening self services' supermarket.

D 3 Traits, skills and motivational drivers of
successful entrepreneurs
 With the help of self confidence and experiences, he was developed strategy that
is low price and fast turnover.
 Jack's self confidence skill help for opening his own first self service
supermarket. With the help of inspiration, passionate, experience and courage,
Jack Cohen was run their supermarket
 Another example, Philip Green who is British businessman and chairman of
Arcadia Group. With the help of passion and experience, he is running their retail
business.
 With the help of creativity and motivation skill, Green is become successful
business.

D 4 Critically evaluation back ground and
experience influences entrepreneurs
 Jack Cohen's father was not give support to his son for become as grocer, it is negative
impact on their career.
 In the critically analysis, he was passionate for their self business, but his father or any of
family member was encourage him. It is also negative impact of their experiences.
 In critically analysis, his experience is very strong, it is positive impact on their retail
business expansion.

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