Entrepreneurship and Leadership of Business Ventures: Natural Bar

This report provides an in-depth analysis of The Natural Bar, a company focused on manufacturing and selling natural, chemical-free soaps, catering to consumers with sensitive skin. It covers various aspects of the business, including market analysis using the PESTLE framework, product descriptions, USP and competitor analysis, operational plans for different departments, risk and contingency strategies, sales and marketing strategies utilizing STP and the marketing mix, and financial and funding plans. The report also highlights the importance of leadership and management support for business growth, emphasizing the company's commitment to eco-friendly practices and sustainable operations. The Natural Bar's strategic approach aims to capitalize on the growing organic soap market by offering diverse product varieties, eco-friendly packaging, and effective digital marketing strategies.

ENTREPRENEURSHIP
AND LEADERSHIP OF
BUSINESS VENTURES

Executive Summary
The project discusses about the product of the company as well as the business of the company.
The company is trying to meet the needs of those consumers who are inclined towards buying
the products of natural products. The report also discusses the scope of the market where the
company is trying to enter into. The industry analysis is done with the help of the PESTLE
analysis as it gives various factors which will affect the company. Then the report discusses
about the product and the varieties which the company is trying to provide to its consumers.
After that the report discuss about USP and competitors of the product. USP will attract the
consumer and competitor’s analysis help the company to know the area which they have to
avoid. After that the report discuss about the operation plan for every department of the company
as well as set the timeline for sales as well as various other departments. After that the report
discuss about the risk/contingency plan as well as funding and financial plan which is necessary
for the business. Also the report discusses about STP and marketing mix strategy of the company
and how the management can support in the growth of the business.

Table of Contents
INTRODUCTION...........................................................................................................................4
Main Body.......................................................................................................................................4
Business Description...................................................................................................................4
Location.......................................................................................................................................5
Market or industry analysis.........................................................................................................5
Product description......................................................................................................................8
USP and competitor analysis.......................................................................................................8
Operations plan............................................................................................................................9
Risk and contingency plan.........................................................................................................11
Sales & marketing strategy........................................................................................................12
Finance and funding plan...........................................................................................................14
Management team......................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES................................................................................................................................1

INTRODUCTION
Leadership and entrepreneurship are those elements that help to run and manage an
organizational business within specific industry or market. It is fact that leadership is
combination of excellent qualities that make a person capable to lead a team of people and build
strong groups. While Entrepreneurship is defined as ability of individuals that they utilized to
develop, manage and run a company in effective manner. This capability enables individuals to
create a new venture idea. The current assignment will be based on specific business idea and
that The Natural Bar, an organization that tend to provide natural soaps to individual customers,
especially who have sensitive skin. The study will new business idea details, location, market or
industry analysis, product description, USP, competitor analysis, operations plan, and risk &
contingency plans. Furthermore, it will also specify sales & marketing tactic, finance and
funding plans as well as management team.
Main Body
Business Description
The Natural Bar is a business which is about manufacturing soaps which have natural
ingredients as well as not harmful for the skin of the users. It is established for meeting the needs
of those consumers who want to use soaps which are chemical free and based on natural
products. The soap has various varieties such milk & oats, honey & milk, sugar & honey and
various others which is beneficial for customers of every skin type and especially have sensitive
skin. The product does not contain any type of colour which can have negative effect on the skin
of the customer. It is located in London where the company has various opportunities to grow. It
is following management structure on the functional basis. As it helps the company in making
decision faster as well as efficient. The structure is suitable for the employees to understand and
roles can be made clear. It provides efficiency in the work of employees as they can easily be in
contact with the manager and manager can make decisions which are better for the function
allotted to his team. Management consists of the founder and various manager according to the
function as it is a small business with lesser number of employees. There are around 100
employees working in the company having specialization suitable for the company. The
employees work in a flexible working time for 8 hours in office and at home. It is suitable for the
employees as they can work according to their preference. It allows them to give proper time to

their families as well as to the work as they have freedom of doing work whenever they are
suitable.
Location
For purpose of implementing new business idea into practical manner, it is quite essential
for The Natural Bar and its management to take right decision in term of selecting specific
market or location such as London. It will enable them to establish their business existence in the
market, where people will reach easily and take approach to purchase chemical free soap, which
is suitable for every skin type, especially sensitive skin. London is the chosen location where,
they will start establishing their venture, which is suitable for business growth & success, in
today's competitive business environment.
Market or industry analysis
Market and industry analysis is very important for the business as it helps us to understand
the needs of the market and the feasibility of the business. For this The Natural Bar as a company
will conduct various analysis with the help of which various further plan will be based.
As it is clear that the organic soap market is expected to increase which provides various
benefits to the company. As it is good opportunity for The Natural Bar as they can get the
customers base easily. It is beneficial for the business as they will be able to increase their

profitability by grabbing the consumers who are brand loyal and demand for natural soap. It will
provide an expanding opportuinity to the company in other countries too. As most of the division
is equal for every country (Global Organic Soaps Market - Industry Trends and Forecast to
2029, 2022).
From the above image it can be analysed that the use of digital marketing media is
increasing as it reaches to more people. This ensures that the company can expand in terms of
sales because the company can increase its reach of the advertisement and do the branding of the
products. It is an opportunity which The Natural Bar has adopted for branding its products
(Digital advertising growing by double digits, and the uptick will continue: GroupM’s UK Media
Forecasts, 2022).
For purpose of conducting this practice, they will take approach to utilize effective and
strategic model such as PESTLE analysis, that define varied forms of factors and these are;
Political factor
This factor will put positive impact on success and progress of The Natural Bar in the
London, because of varied reasons (PESTLE analysis, 2022). For example, political stability,
affordable tax rate and other factors, will support company to enter into chosen market, where it
will grab business growth chances that are accessible in bulk. It will lead to increase the
performance, productivity and profitability of firm, which pleasure each stakeholder take, as they
gain benefit of building wide customer base in form of gaining the attention of target audience,

who are able to purchase quality product and then conduct practice to promote the same after
obtaining appropriate satisfaction.
Economic factor
Another factor that exist in soap manufacturing industry is current one, which will put
direct impact on The Natural Bar positively. As in the London, good economic growth and better
disposable income of individual person in the nation, allow people to purchase a soap that they
tend to utilize. It can be said that when a nation had good economic growth, it enables any
company to grow rapidly and in profitable manner.
Social factor
This factor will benefit the company in a positive way as the company is based in UK and
know the market in better way than the other companies. The company knows various things
about the culture of UK which will help in maintaining the culture of UK in the company. It will
also include various other culture in its working environment as they will employ people from
other culture too. It is act as a benefit for the company as they will be able to enter and settle into
the market in an effective manner (Alanzi, 2018).
Technology factor
This is a typical factor for The Natural Bar as the trend in the technology environment is
frequent which will need the company to be updated. There is also a positive factor in
technology as it eases the work of extracting and manufacturing the products. It will provide
benefit in the packaging too as the company is using cotton cloth material in its packaging. The
technology will help the company in maintaining the data of customers as well as employee’s
personal data. This will also ensure that the website of the company will be attractive to the
customer as it will run smoothly. There are various new features in technology which will help
The Natural Bar as they will be able to work efficiently. It will promote the product in such
manner that the advertisement will reach to more people, which will increase the sales of the
company.
Legal factor
Legal factor will act as a barrier in the growth of The Natural Bar as they will have to
ensure that they get the permission from the concerned department for producing the soaps. They
should also ensure that the packaging of the product have ingredients mentioned so that it will
not create any problem for the consumers. It is because sometimes consumers are allergic to a

particular ingredients and they can ensure that not to use the soap by analysing the ingredients.
The Natural Bar may face law suit from the consumers if they will not use natural ingredients
and if there is any mistake in mentioning the ingredients of the product. The Natural Bar should
also ensure that they are fulfilling their responsibilities in better way so they don’t face any
problem in future (Matović, 2020).
Environmental factor
Here the company is ensuring that all the material used does not harm the environment in
any manner. For ensuring this they are using all the natural ingredients and ensuring that they
conduct digital marketing to save the environment. They also ensure that they will not use plastic
for packaging the product, instead they are using reusable cotton bag which is not harmful for the
environment. Also the product packaging is attractive as it does not use any material which will
harm the environment. The company also ensures that they are fulfilling every duty of them
regarding the environment and adapting various techniques to save the environment. The
company also ensure that the waste is minimum or negligible so they will not harm the
environment.
Product description
The product of the company The Natural Bar, is made for the customers who need
chemical free soap. The soaps use natural extract, skin safe fragrance & essential oil, natural
colour, distilled water and various other ingredients. These ingredients are not harmful for the
skin of the customer. The natural ingredients help to cure various problems related to skin and is
also healthy for the skin. Soaps of The Natural Bar, can be used both males and females as the
product have various varieties which is suitable for both the gender. The product is made purely
of organic ingredients which is also suitable for the babies, as it does not contain any harsh
chemical which harm skin of user. The Natural Bar soaps have price which can be afforded by
any income class. As it is reasonable as well as affordable which will attract the consumer with
its features. The company is using eco-friendly packaging which is of cotton bags of colour
related to the ingredients of the product, which seems to be attractive and reflect the ingredients
of the product by the colour of package. This will be beneficial as consumers can also use it
afterwards as it is made of fabric (Kloepfer, and Castrogiovanni, 2018).

USP and competitor analysis
USP is the essential part of the product which makes the product better than its
competitors. Currently in digital marketing USP helps to convert the potential customers into
actual customers. USP of The Natural Bar will be “We Guarantee chemical free, organic product
in pocket friendly price”. This USP reflects the main features of the product which will be easy
to remember (Larios, 2021).
Competitors analysis is conducted to identify the features of competitor’s product and its
weaknesses which will be beneficial for the company (Quix, and van der Kind, 2019). There are
various competitors for the company such as:
 Sheabutter cottage — The company have handmade natural products which have
benefit of sheabutter and customer tend to like the product. It has unbeatable combination
with of shea butter.
 Essence of France — This is a family business which product natural and organic
products. They use traditional method in selling the product for which they are trying to
increase their range.
 Just Love Yourself — This company is producing natural handmade products which
uses animal extracts which cannot be considered as environment friendly. The quality of
material used are high quality.
 Indika Trading Ltd. — This company is producing handmade natural skincare products
which are eco-friendly. The product of this company is not purchased in bulk (Li, 2018).
Operations plan
Operational plan is a document which shows the planning that is related to the operations
and stages which is necessary for a successful business. It set the target for every department
which is necessary for the company to achieve its goals as well as objectives. The operation plan
for The Natural Bar is discussed further (Gornall, and Strebulaev, 2020).
Goals & objectives of the business
Goals and objectives are most important for the business as the employees work towards
achieving the same. This will help the employees to focus on completing the task provided to
them. For setting the goals and objectives of the business SMART techniques is used:

 Specific — The Natural Bar wants to establish its brand image as high quality natural
soaps.
 Measurable — The goal of establishing brand image can be identified by taking surveys
or analysing the sales of the product.
 Attainable & Realistic — The goals can be achieved as the company is providing the
technologies which will be helpful for the employees.
 Timely — The product should be made available to the whole London within 3 months
of its launch.
The goals for every department will revolve around the goals of the company.
 IT department — They should create a website where the costumer can purchase as well
as provide feedback of the product.
 Sales department — The sales department will have to sales around 30% product within
a month of launch of product.
 Production Department — Production department should ensure that all the necessary
features are fulfilled while producing the product.
 Marketing department — They should run a campaign while will improve the brand
image of the company as well as support the sales department of the company (Howell,
and Nanda, 2019).
Production Process
It is a process which is after the objectives, for every department should have resources
available to complete their tasks.
 Suppliers — The companies have supplier who are residing in the small towns and need
growth opportunities. The suppliers also have all the necessary technology as well as
material which is needed for producing the product as well as conduct other activities.
 Equipment & Technology — In every department have technologies which is suitable
for their functions such as:
◦ IT Department — They have all the necessary software's as well as computer to do
their work.
◦ Marketing Department — They have all the tools, software's and computer which is
needed for conducting digital campaign for the products.

◦ Sales Team — The sales team have all the necessary data, cell phones and technology
needed to sale the product.
◦ Product Department — They have all the necessary machines needed to extract the
oil, colour and manufacture the product, as well as ingredients needed for producing
soaps as well as its packaging. They also have a chemist who will guide them while
making the product.
 Cost — The company will incur €1500000 while establishing the business. The
distribution of this income is discussed further in the report.
 Location — The location of the factory will be in a small town where all the necessary
ingredients can be available easily. Office will be in the main city where the products can
be easily made available to the consumer. Both the location will have day-care for the
working parents which will be easier for them to work and care for their children.
 Work Hours — Work Hours will be flexible while having 8 hours’ work.
 Personnel — Every department will have a head who will ensure that the task are being
completed on time and effectively.
Timeline
Timeline for every department will be different as some work has to be completed prior
to the other.
 IT department — IT department should gather the data and launch the website at the
time the product is launched so the consumers can purchase the product on online mode.
 Sales department — The sales department will have to sales around 30% product within
a month of launch of product.
 Production Department — Production should be completed within 3 months so the
product can be launched.
 Marketing department — The marketing plan should be completed in 2 months so that
product can be launched at 3rd month.
Risk and contingency plan
It is a plan which includes preventive control which helps to lower the damage
occurrence on the business. It is a backup plan which will put into action when unexpected event

occurs in the process of the business. The plan will follow the below mentioned steps to support
the business as well as employees (Sneck, 2021).
 Risk — There are various risk which can occur such as proper mentors are lacking,
finance, security and legal risks.
 Priority of Risk — The priority list is from most important to least important, it helps the
business to know where the focus should be more. The priority sequence is finance, legal,
lack of mentors and security.
 Gathering resources — If it happens that the company is facing some sort of risk then the
employees will seek help of a lawyer or marketing manager. As they both will know what
is to be done in some situations (Coble, 2018).
 Plans for every event — Every risk have different plan as mentioned below:
◦ Finance — If the company is lacking in finance then The Natural Bar will seek help
of other investors who are ready to invest in the company.
◦ Mentorship — The Human resource department will hire appropriate people who can
guide other person.
◦ Security — If the customer data or employee data is being hacked the IT team will
ensure that the software can protect the data.
◦ Legal Risk — In this type of risk sometimes customer file suit for the quality of the
product, at that time lawyer of the company will provide proof of the quality material
used and various other things.
 Share the plan with the team — Lastly The Natural Bar will ensure that the employees
are aware of this plan so that they will know what they have to do in some situation.
Sales & marketing strategy
The Natural Bar marketing and sales strategy will include Segmentation, Target Market
& Positioning as well as Marketing mix for the product (Morgan, and et.al.,2019). The STP
strategy is discussed below:
 Segmentation — Segmentation of the product will consider the following factors:
◦ Demographic Segment — The demographic segment has further parts in it:
▪ Age — Every age group
▪ Gender — Males & Females

▪ Income — Low, average & high
▪ Ethnicity — Every ethnicity group
▪ Profession — Modelling or any other profession
◦ Psychographics Segment — This segment will include those customers who are
inclined towards organic products. Also, their attitude of these customers is related to
purchasing natural products.
◦ Lifestyle — The people who live healthy and safe lifestyle.
◦ Life Stages — Every life stage
◦ Geography — Online as well as Stores and supermarkets in London.
◦ Behaviour — The consumers are brand loyal as well as tend to focus on benefits of
the products.
◦ Benefit — Need chemical free soap for their skin.
 Target Market — The Natural Bar will be targeting the customer who tend to online
shopping as well as stores and supermarket located in London. The target of the company
is to capture the consumer who want to use natural soaps and are loyal to the brand.
 Positioning — The Natural bar wants to position itself as a brand who provide high
quality product at affordable prices. Also, the brand does not any type of chemical or
preservatives in the soaps.
The marketing mix of the product is discussed below:
 Product — The product is Natural ingredient soap which is suitable for every skin type.
The soap which the company provide are milk & oats, honey & milk, sugar & honey and
various others. This product can cure various skin related problem such as acne, redness,
etc. and it is dermatologically tested.
 Price — The price of the product is affordable which is euro 3.24 per ounce.
 Place — Online platform and stores, supermarket and chosen pharmacist of London.
 Promotion — The product will be advertised on online platform with the help of various
tools. Social media marketing will have more importance as it will help to capture market
at large scale. The product will also have various offers for the public which will provide
them price benefits such as discounts, cashback, buy one get one free and various others
to establish the brand in consumer’s mind. The product will also be suggested by various
dermatologist to their patients (Rosário, and Raimundo, 2021).

Finance and funding plan
Financial plan helps the company to determine the sustainability of the idea and maintain
the financial health of the company. The plan would be discussed further in the report.
 Create a strategic plan — The company will need to hire experienced staff who can
perform various activities. Also the company will need establish its brand image by
increasing the sales of the soaps. For fulfilling the criteria, the company will need various
technologies, machines, software's access, reach to influencer on social media and
various other factor. For this the company will need funds to operate so that they can
install various assets.
 Create financial projection — This step will discuss the expenses incurred by the
company as well as its sales forecasts.
◦ Expenses budget —
Particulars Amount
Skin care fragrance and essential oils € 50,000
Salary of employees € 200,000
Rent for building € 100,000
Machinery € 300,000
Technologies € 250,000
Software access € 60,000
Cost of raw materials € 185,000
Tools for digital marketing € 100,000
Packaging € 50,000
Rent of Office € 70,000
Fees for Influencer € 25,000
Distribution € 80,000
Extra € 30,000
Total € 1,500,000

◦ Sales Forecast —
Particulars Percentage
April to June 30%
July to September 50%
October to December 70%
January to March 90%
 Plan for contingencies — Planning for contingencies is very important for the business
as any unexpected things might happen. The strategies for the contingencies planning is
conducted previously in the report.
 Monitor and compare goals — The manager of accounts department will have to
continuously monitor whether the business is able to achieve its objectives or not. If the
business is not able to achieve its target, then they will have to change the strategies to
sale the product (Lannoo, and Thomadakis, 2019).
Funding plan is very important strategy as the business should know from where they
will have to resource their funds to meet the needs of the business. The company can raise the
funds from its family member or friends as they can be easily convinced to lend the money. This
is beneficial because the interest rate will be lower than the another sources.
Another option can be of crowdfunding where the business takes funds from various
persons at a same time in form of investment or contribution or loan. This is beneficial because it
helps the business to promote its product in the market. Sometimes it is difficult to raise money
from crowdfunding as there are various start-ups looking for crowdfunding (Sparrow, 2018).
Management team
If the founder wants lead its team successfully then he should have clear and effective
communication with its employees. It will ensure that the employees know the work they are
supposed to do for contributing to the growth of The Natural Bar. It will also ensure that the
employee work for the betterment of the company. The founder should be organized with its
work as it will ensure that the work is being done properly. It will also ensure that the budget and
project timeline are in sync with each other to maintain the profitability of the business. If the
management is efficient in delegating the work it will ensure that the employees are motivated

enough to support the working of the company. They will do the work in positive manner which
is beneficial for the growth of The Natural Bar. The management should share its goals with its
employees to make the objectives clear to the employee and ensure that the objectives and goals
of management and employees are in sync with each other. The management should provide
proper training to its employees to develop a culture where every function of the company can
associate with each other. If the company is employing multi cultured employees, then it will
help to develop the respect for every culture as well as bring various innovative ideas in the
company (Núñez, and et.al., 2018).
CONCLUSION
It is concluded from this report that the company is adapting digital marketing techniques
which is also beneficial for the environment. The report also discuss about various funding
sources the company can take as well as its financial plan. It also discusses about how risk will
be managed if some wrong turn happen. This report also concluded that the company is trying to
meet the needs of consumers by providing low priced product as well as natural ingredients
product. It is also analysed that the company is using functional structure to increase the
efficiency of the employees. The company also take care of its employees by providing day care
to its employee’s children. This is concluded that the company is utilising various resources for
contributing to the growth of the product. they also ensure that all the steps taken is beneficial for
the company. the product will meet the needs of various people who are inclined towards natural
products.

REFERENCES
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