Entrepreneurship Development: Lean Startup Business Plan in London

This report outlines a lean startup business plan for a window cleaning firm in London, UK. It details the business objectives, focusing on increasing profits and sales revenue. The report utilizes the Customer Value Proposition Canvas to identify customer needs and create value through eco-friendly cleaning services. The Canvas Business Model is employed for strategic planning, emphasizing faster services, environmentally friendly products, and skilled workforce. The development plan includes marketing, operational, technology, human resources, and financial strategies. Future developments and competitive moves are suggested to adapt to changing consumer requirements. The plan aims to achieve significant growth and profitability by targeting both residential and commercial properties, utilizing eco-friendly products, and implementing effective marketing and operational strategies.

QAB020X613A
Entrepreneurship
Development

TABLE OF CONTENT
1) Introduction to lean start up ....................................................................................................3
2. Business objectives..................................................................................................................3
3. Value creation: Customer Value Proposition Canvas..............................................................4
4) canvas business model ............................................................................................................6
5) Development’s plan.....................................................................................................................7
Marketing plan:............................................................................................................................7
Operational plan: .........................................................................................................................8
Technology plan: ........................................................................................................................9
Human resources plan:.................................................................................................................9
Financial plan:............................................................................................................................10
6) Suggesting future developments, competitive moves with the changes in the consumers
requirements...............................................................................................................................11
7. CONCLUSION..........................................................................................................................11
REFERENCES..............................................................................................................................13

1) Introduction to lean start up
Enterprise and entrepreneurship business proposition of the clear window cleaning firm
in the London UK. This report provide detail about creating the idea and introducing the
enterprise of the glass window cleaning as the in the UK by investing the sum of money for
providing wide range of services to the Community members in the UK. This report will also
describes the business objectives, creating the values, providing the lean business model,
developing the detailed plan. Also evaluating the suggestions for the future developments and
lastly providing summary for the investments and starting the business with funding’s. The main
fact of introduction and starting this enterprise as by focusing on cleaning for both the residential
and the Commercial property with providing the services by cleaning the highly profiles
structures. With starting this business it enable to attain growth and high rates of profits around
$75000 to $105000 per year. This idea creative in nature due to rise in high structure properties
and the flats being established in the highly competitive market which enables the individuals to
raise the awareness of creating the industries structures and the commercial properties. The
characteristics of establishing this enterprise as it mainly helps in using these products which
limits the harm on the environment and which are safe in nature (Konhäusne and et.al., 2021).
With providing wide range of services in the dynamic market by saving the time for being
sustainable in nature with going and using eco friendly products while cleaning the glass
windows of the Commercial and highly structuring property. The approach of introducing this
enterprise in the market mainly helps in attracting wide range of consumers as by using door to
door approach with providing best quality.
2. Business objectives
Business objective are very specific in nature as this helps the company to know and
measure about the results of the company and maintain its growth. The company has to increase
its profits by 20% at the end of year. This will help the company to grow in the market and have
better market share (Kazancoglu and Ozturkoglu, 2018). The cited organization must also have
increase in sales revenue that supports them in order to survive in the market. The objectives of
the business is as stated below:
1. The profits of the company needed to be increased by 20% at the end of this year.

2. The sales of firm must be increased by 10% at the end of coming quarter.
3. The profit margin of the company must be increased by 15% in this year.
4. Profit margin in further two years must be increased by 5% in both years.
From the above objectives it can be stated that the company is having the good vision that
helps them to gain good profits in the market. By examining the things it can be said that in order
to launch the new product the company requires financial resources, possible consumers and the
risk this helps them to achieve the business objectives (Dror, 2020). The products that are
required to be brought up in the market must be of good and best quality. This helps the
company to make the target customers in the new market. It also contains the business tools and
techniques in order to start the business.
3. Value creation: Customer Value Proposition Canvas
The value proposition canvas model is the visual tool that helps the company to position
their products and services to satisfy the customer needs. The aim of this model is to know and
identify about the new things that the business can provide in the market. The company can offer
the new products in the market in order to enhance competition (Belleflamme and Neysen,
2021). The value proposition canvas model is basically made up of two components that is

customer profile and value map. The value canvas model for the cited company is as described
below:
1. Creating the customer profile to know about target customers: the customer
profile used to know and identify about the target customers in order to prepare
the customer canvas model. As the company used to provide cleaning of windows
so the customers will be mostly 20+ age group. The company used to provide the
services that are environmental friendly for the ground floor premises. The target
customers of the enterprise are the company and house located in the city centre.
The company also faces some problems as there may be shortage of time as the
operation of such things takes time to complete the things. The expectations of the
customers includes that the company must provide the services at good time by
doing proper work. The pain points of the customers includes that there are only
some employees so the company is unable to provide better services at right time.
2. Creating the value map for the products and services of the company: this
section of canvas model used to cover the sectors which used to offer better
products and services to customers. The gain creators of the company is that to
make the customers happy by providing the environment friendly products. The
company must think creatively that helps them to attract the customers and will
have better financial resources. The pain reliever is that the company must hire
more employees that helps them to provide better products and services to the
customers in the market. Products and services provided by the company must be
of better quality that helps to relive pain from the customers side.
3. Determining the value proposition that fits customers: after completing the
value proposition canvas model, the another step is to determine the value
proposition that used to fit the customer profile. By this the company will be able
to know about the things that are suitable for the company in order to survive in
the market (Inomata nad et.al., 2020). As the work of the company is to clean the
windows so the target customers are basically the companies and houses that
requires the cleaning of the glass widows. The company must have better focus on
the target customers which supports them in order to give better profits in the
market.

4) canvas business model
Canvas business model is mainly aim for defining and strategically planning for the new
enterprise or starting the new business. In this model it mainly helps in describing about the tool
which help in planning for the business and machining strategies.
Product ranges available
 on location Giving faster services.
 Using the products which does harm the environment with limiting the use of chemicals
 Working with the Skilled and competent individual for working and providing services.
Products and Services available
 Using eco-friendly practices and products as of the earth laundry and eco laundry
detergents and gels for cleaning the glass of the windows.
 Also limiting those products which are toxic in nature as for increase safe environment
and surroundings.
Relievers
 Fresh and organics nature of products.
 Providing availability of using different products for washing the glass.
Gains
 Saving times.
 meeting the needs of consumers.
 Choosing sustainable means in living
Key partners
 The manufactures assisting the types for maintaining the good Consumers relationships.
Using quality checking’s and working with the loyalty associations.
Value proposition
 Providing the services which are safer in nature and secures the environment by using
different cleaning appliances and tools.
 Providing guarantee with ensuring proper quality of the services to the consumers .
 Satisfying the needs and wants of the consumers by limiting and providing faster
services.
 Minimising the costings of manufacturing and productions.

 Being glad to provide service at low proves with the best quality in nature.
 generating the revues with washing and cleaning the most of the window glasses in lesser
time limit.
Consumer relationships
 Wanting consumers to come back for taking services with ensuring the quality in nature.
 Maintaining good relations with all the households and the consumers, as by using
different several cleaning supplies mainly helps in provision efficient services (Sparviero,
2019).
 Residents In the country and using skilled resources for providing the quality services to
the consumers .
Consumers segments
 Creating the consumers segments as by ensuring the values to attain the quality by
cleaning the windows on time and with best quality.
 Most important value and target market is to reach all the local consumers in the market
of London.
Resources for promoting
 Using the key resources as by establishing the Facebooks page and showing the skilled
workforce efforts while cleaning and positing the images of before and after conditions of
the window glasses. This helps in being more enthusiastic in nature.
 Also using different tools and equipment which ensures to establish the best quality in
nature for attracting the consumers to providing the best services of cleaning and washing
the glass in sustained way without using chemicals.
5) Development’s plan
Marketing plan:
the marketing plan is referring as the operational document that highlight the advertising
strategy that business will implement to generate the business leads and reach it market target. It
includes the initiatives within the organization with the marketing plan. The marketing plan for
car cleaning enterprise is including the various functions and components of marketing such as
value proposition, customer engagement, sales and advertising, etc. the car cleaning enterprise is
detail the strategy will use to market for products its market strategy with the help of various
channels in advertising (Baker, 2020).

 Advertising: company will advertise their products with the help of digital marketing,
TV ads, newspaper, radio, etc. the advertising is the strategy which will implement in
business to sell the company products and services.
 Customer engagement: customer engagements are most important for business because
it customers are assets of company so, the interaction between employees and customers
are most important for car cleaning enterprise to attract more customers and also enhance
the customer retention rate.
 Sales: company will adopt the selling strategies for business to effectively sale their
products and services to customers which are most important for business profitability
and also helps in generate revenues of business. The selling strategies depending on the
seller and buyer relationship for moving towards the achievement’s such as strategic
partnering, needs satisfaction selling, canned selling and consultative selling.
Operational plan:
the operational plan helps in highlight the all planning on the daily operations and process
which require to become success in company. There are various activities which includes in the
operational plan such as marketing, finance, recruitments, team and departments and those
activities which need to perform for achieve the business organizational goals. There are more
activities which also includes in the operational plan such as suppliers, partners, shipping, orders,
delivering services, making products, etc.
Car cleaning enterprise will focus on the company goal to achieve it. company will align
resources, budgets, teams, and timelines for various departments such as sourcing, accounts,
finance, and logistics to achieve the enhance in production (Elsayed Fayed, 2021). The operation
plan helps business in increase the business profitability and also helps in boost the team
productivity which are most important for business, it will result in the higher profit for business.
It will also help in improve the business competitive advantages because the partners, suppliers,
delivering services and making products operations are in proper ways to achieve the business
goals.
Technology plan:
Technology plan are most important for business because it helps in achieve the goal of
business in effective and efficient ways. Technology is essential in the car cleaning enterprises
because it helps in archive the goal of company with core technology. The core technology

involves the process that consist the flexible and environmental friendly with technology to
deliver product. The core technologies consist he speech recognition, natural language, machine
learning and computer vision for making products without any errors and also helps in deliver
products to the customers in appropriate ways.
IT technology is more crucial for business because it helps business to achieve the goal and its
objectives. Because it is digital world which make interaction with customer in effective ways
with more convenient and secure the business. It helps in make sure business that customer
purchase, schedule appointments, interact with online and many more security purposes. It helps
business to achieve business goal.
Human resources plan:
Human resources plan is the business strategies which create the business plan for
handling and managing its human capital to align with organization activities. This strategy is the
set of direction which includes the various HR practices such as performance appraisal,
compensation, hiring and developments. HR strategy requires the analysis of external
environment, helps in deployments and allocation of organizational resources such as personnel,
time and money.
New product developments in target market so, human resources of business need to
work on entire new ideas because launch their products in new market with new products so
there are various strategies by human resource's management. The company need to hire
employees and manage the employment between the employers and employees.
Policy strategy: company includes the various strategy according to the business size, security
practices which required by industry. The HR policy may include the various components such
as policy regarding disciplinary actions, break and meal guidelines and interpersonal relation
with other incidents and relationship with herbal ingredient supplier.
 Recruitment strategies: It needed to align with the HR strategy. It supports the strategic
gaols and human resource's management. This strategy defines the objectives of
recruitments process and recruiter follow the define goals of company. Recruitments
strategy must match the innovative organization with human resources. Recruitment
strategy helps business to differentiate the business from competitors (Zhao, 2022). This
approach helps in promote the creativity on target market. Hire employees which are
talented and also structuring the business culture for staff contact and their interaction.

 Restructuring strategies: This strategy is referred as the termination of employees to
provide business with results that need for building the cost which associated with
approach which depends on employee’s agreements. The business notice periods are
required in all provinces. For ensure the labour standards and employment standards this
strategy is required. It also required to ensure the complaint with legislation. The
company HR need to structure their business for customer engagement which helps
business to accomplish the business profitability with the customer interaction and also
motivate employees within the organization with the new structure in business. The
culture also helps business to make business environments more friendly which are
essential for business attractiveness and also wealth of business. The employee's
engagement within the organization with the helps of more interaction and activities
which done by human resources management of company.
Financial plan:
The financial plan helps company to evaluate the expenditure and investments within the
organization and also maintain business financial condition with budget plan (Mayorova, 2020).
Budget plan
particulars Amount (in £)
Raw material 4000
packaging 5500
Marketing expenditures 3600
Salary 500
Monitoring expenditures 8000
Administration expenditures 4000
New equipments 3000
Total expenditures 28600

6) Suggesting future developments, competitive moves with the changes in the consumers
requirements
 For developing the enterprise in the future by mainly partnering with the other businesses
and companies as for contracting and making consumers aware about the services being
provided by the window glass cleaning enterprise.
 Marketing the business as for developing in future , a for gaining the attraction of the
consumers. As by publishing about the business in the articles, in the news and
establishing the hoardings about the window cleaning businesses mainly helps in
developing and attracting more consumers for the business.
 Establishing the online presences for the enterprise as in the name of glass window
cleaning, with this it mainly helps in establishing the image in the minds of consumers
and attracts to attain the market position by addressing the needs with contacting via
online platforms (Miethlich and Oldenburg, 2019). With the websites mainly establishing
and giving the details about the services being provided by the enterprise as of cleaning
the windows and the glasses of the commercial and the highest structures in the country.
 Further more, creating the window clearing crews for expanding the business into the
London and outside the country for reaching the market as for attaining the target
consumers.
 Adopting more eco-friendly products as by using gentle soaps and gels which helps in
enhancing the environment and cleaning the window.
 Thus, with using all these approaches will help in developing and changing a per the
needs and wants of the consumers while serving and operating in the highly dynamic
environment.
7. CONCLUSION
From the above report it has been concluded about the new business plan of the company.
This is stated by explaining the business objectives of the firm which includes profit, sales
revenue and profit margin for the three years. These objectives help the company to earn better
profits and have better market share. By having such a great vision this helps the enterprise a lot
in order to grow and gain better profits in the market Further, in the report it has explained about
the customer value proposition canvas model that helps to know about the target customers in the

market. The report has also evaluated about the business canvas model by stating its process.
Moreover, the report has explained about the marketing plan that includes value proposition,
advertising, customer engagement, etc., operational plan that includes making of the product,
doing of business, shipping of orders, etc., technology plan has included about the core technical
solutions. Further it has also discussed the human resources plan that helps the company to make
the better decisions by having the proper structure in the market. By selling the environmental
friendly products helps the company to have more customers and helps the company to attain
their vision in the competitive market. As the financial plan is also very important so it has
discussed about the financial resources which included costing, pricing, raising finance methods,
etc. Further the report has evaluated about the plan and possible future developments to lean start
up by getting the better finance.