Entrepreneurship and Small Business Management Report, Unit 9 Analysis
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This report provides a comprehensive overview of entrepreneurship and small business management, covering various aspects from different types of entrepreneurial ventures to the impact of micro and small businesses on the economy. It explores the similarities and differences between entrepreneurial ventures, analyzes relevant data and statistics, and explains the importance of small businesses and start-ups in the growth of the social economy. The report also delves into the characteristics, traits, and skills of successful entrepreneurs, assessing how entrepreneurial personality reflects motivation and mindset. Furthermore, it examines how background and experience can influence entrepreneurship, providing a holistic understanding of the subject. The report is a valuable resource for students seeking to understand the complexities of entrepreneurship and small business management.

UNIT- 9
ENTREPRENEURSHIP AND
SMALL BUSINESS
MANAGEMENT
ENTREPRENEURSHIP AND
SMALL BUSINESS
MANAGEMENT
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Table of Contents
INTRODUCTION.......................................................................................................................................3
LO1.............................................................................................................................................................3
P1 Examine different types of entrepreneurial ventures and how to relate to typology of
entrepreneurship......................................................................................................................................3
P2 Explore similarities and differences between entrepreneurial ventures..............................................5
LO2.............................................................................................................................................................7
P3 Interpret and assess relevant data and statistics and how micro and small businesses impact on
economy..................................................................................................................................................7
P4 Explain importance of small businesses and business start-ups to growth of social economy............8
LO3...........................................................................................................................................................10
P5 Determine characteristics traits and skills of successful entrepreneurs that differentiate from other
business managers.................................................................................................................................10
P6 Assess how entrepreneurial personality reflect entrepreneurial motivation and mindset..................12
LO4...........................................................................................................................................................12
P7 Examine relevant examples how background and experience can hinder or foster entrepreneurship
...............................................................................................................................................................12
CONCLUSION.........................................................................................................................................14
REFERENCES..............................................................................................................................................15
INTRODUCTION.......................................................................................................................................3
LO1.............................................................................................................................................................3
P1 Examine different types of entrepreneurial ventures and how to relate to typology of
entrepreneurship......................................................................................................................................3
P2 Explore similarities and differences between entrepreneurial ventures..............................................5
LO2.............................................................................................................................................................7
P3 Interpret and assess relevant data and statistics and how micro and small businesses impact on
economy..................................................................................................................................................7
P4 Explain importance of small businesses and business start-ups to growth of social economy............8
LO3...........................................................................................................................................................10
P5 Determine characteristics traits and skills of successful entrepreneurs that differentiate from other
business managers.................................................................................................................................10
P6 Assess how entrepreneurial personality reflect entrepreneurial motivation and mindset..................12
LO4...........................................................................................................................................................12
P7 Examine relevant examples how background and experience can hinder or foster entrepreneurship
...............................................................................................................................................................12
CONCLUSION.........................................................................................................................................14
REFERENCES..............................................................................................................................................15

INTRODUCTION
Entrepreneurship and small business management refers to an efficient term that gives the
skills and new ideas related to operating the business and help the person to become an
entrepreneur. It helps in managing and new ideas and applying those to create a successful new
enterprise that offers innovative goods and services to satisfy the customers and earns high
amount of profits. This report includes the various ranges of venture types with their similarities
and differences. It also helps in showcasing the data and statistics that helps in illustrating the
impact of micro and small businesses on economy and importance of small business and start-
ups in the growth and development of social economy. It also inculcates the key aspects that
helps in mindset the entrepreneurial and how different environment foster and hinder
entrepreneurship(Maziriri, Mapuranga and Madinga, 2018).
LO1
P1 Examine different types of entrepreneurial ventures and how to relate to typology of
entrepreneurship
Entrepreneurship: It refers to an approachable activity that helps in setting the enterprise while
taking the monetary risk for earning the profits. It is a capacity to enhance mange and organize
the venture along with the risk and the best example of the entrepreneurship is start-up business.
Entrepreneurs: It defines those individual who are accountable and responsible for operating
the new venture where they offer goods and services to the society for earning high money and
profits. This helps the person to increase their living standard and with more high respect.
Enterprise is operated by the business and with the motive of earning high profits by fulfilling
the demand of the society people and according to the demand of the business environment. It
includes various types of entrepreneurship such as owner’s managers, social enterprise, large
business enterprise etc(Kuratko and Morris, 2018).
Entrepreneurial activity: It defines that human action in the enterprising that generates the
value related to creation and expansion of the economic activity. in this entrepreneurship is
generally linked with the entrepreneurial activity. This activity helps in converting the ideas into
the meaningful activity that gives the benefits to the society and the enterprise itself. It helps in
economic growth in the country.
Entrepreneurship and small business management refers to an efficient term that gives the
skills and new ideas related to operating the business and help the person to become an
entrepreneur. It helps in managing and new ideas and applying those to create a successful new
enterprise that offers innovative goods and services to satisfy the customers and earns high
amount of profits. This report includes the various ranges of venture types with their similarities
and differences. It also helps in showcasing the data and statistics that helps in illustrating the
impact of micro and small businesses on economy and importance of small business and start-
ups in the growth and development of social economy. It also inculcates the key aspects that
helps in mindset the entrepreneurial and how different environment foster and hinder
entrepreneurship(Maziriri, Mapuranga and Madinga, 2018).
LO1
P1 Examine different types of entrepreneurial ventures and how to relate to typology of
entrepreneurship
Entrepreneurship: It refers to an approachable activity that helps in setting the enterprise while
taking the monetary risk for earning the profits. It is a capacity to enhance mange and organize
the venture along with the risk and the best example of the entrepreneurship is start-up business.
Entrepreneurs: It defines those individual who are accountable and responsible for operating
the new venture where they offer goods and services to the society for earning high money and
profits. This helps the person to increase their living standard and with more high respect.
Enterprise is operated by the business and with the motive of earning high profits by fulfilling
the demand of the society people and according to the demand of the business environment. It
includes various types of entrepreneurship such as owner’s managers, social enterprise, large
business enterprise etc(Kuratko and Morris, 2018).
Entrepreneurial activity: It defines that human action in the enterprising that generates the
value related to creation and expansion of the economic activity. in this entrepreneurship is
generally linked with the entrepreneurial activity. This activity helps in converting the ideas into
the meaningful activity that gives the benefits to the society and the enterprise itself. It helps in
economic growth in the country.
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Different types of ventures
Owners-managers: It refers to that business enterprise which is related to the small
business ventures as they are working with limited resources and workforce. In this they
can offers good quality goods and services that the customers can enjoy and venture can
earn high profits and revenues. This type of enterprise contributes in the economy of the
country. This type of businesses can collect their funds from their family and friends and
also by taking small loans from the financial investors of the country.
Large business: It refers to those business enterprises that are having their operations
with large number of workforce and high amount of capital and recourses. This type of
business venture done their trading on the international level where they run their
operations in an effective and smooth way. They always work for customer’s satisfaction
due to this they can earn high amount of profits and revenues with longer sustainability in
the marketplace. The best example of this type of enterprise is Google, Microsoft and
Tesco etc(Mirzanti, Simatupang and Larso, 2015).
Social enterprise: It defines that business enterprise which is working for the welfare of
the society and their interest. In this businesses are offering new and innovative ideas for
solving the problems of the society and improve their living standard. They majorly not
target the profits but they are working for the contribution in the development and
enhancement of the society. The best example of this type of organisation is the BBC.
Typologies of entrepreneurship
Entrepreneurship typology refers to the term which is used to classify the basis of
entrepreneurship that helps in operation s of the organisation in a more effective way. some
typology of entrepreneurship can be shown underneath.
Lifestyle enterprise: It refers to that type of entrepreneur typology which can helps in
increasing the living standards of the local community people where they established
their ventures and they also helps in providing the effective opportunities of the job to the
person in then local area that is called the social ventures(Wingwon, 2015).
Growth firms: It refers to those business entrepreneurs that are designed for earning
high profits and revenues and also longer sustainability of the firm. They are always
Owners-managers: It refers to that business enterprise which is related to the small
business ventures as they are working with limited resources and workforce. In this they
can offers good quality goods and services that the customers can enjoy and venture can
earn high profits and revenues. This type of enterprise contributes in the economy of the
country. This type of businesses can collect their funds from their family and friends and
also by taking small loans from the financial investors of the country.
Large business: It refers to those business enterprises that are having their operations
with large number of workforce and high amount of capital and recourses. This type of
business venture done their trading on the international level where they run their
operations in an effective and smooth way. They always work for customer’s satisfaction
due to this they can earn high amount of profits and revenues with longer sustainability in
the marketplace. The best example of this type of enterprise is Google, Microsoft and
Tesco etc(Mirzanti, Simatupang and Larso, 2015).
Social enterprise: It defines that business enterprise which is working for the welfare of
the society and their interest. In this businesses are offering new and innovative ideas for
solving the problems of the society and improve their living standard. They majorly not
target the profits but they are working for the contribution in the development and
enhancement of the society. The best example of this type of organisation is the BBC.
Typologies of entrepreneurship
Entrepreneurship typology refers to the term which is used to classify the basis of
entrepreneurship that helps in operation s of the organisation in a more effective way. some
typology of entrepreneurship can be shown underneath.
Lifestyle enterprise: It refers to that type of entrepreneur typology which can helps in
increasing the living standards of the local community people where they established
their ventures and they also helps in providing the effective opportunities of the job to the
person in then local area that is called the social ventures(Wingwon, 2015).
Growth firms: It refers to those business entrepreneurs that are designed for earning
high profits and revenues and also longer sustainability of the firm. They are always
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working for new and innovative ideas that help in longer growth by satisfying the needs
and demands of the customers. In this type of entrepreneurs small and large
entrepreneurship are indulged.
Serial enterprise: This type of entrepreneurs is working for always new and unique
ideas and invests their money in the innovative ideas. This type of entrepreneurs is
generating funds very easily for the venture capitalist etc. they mainly contributes in the
economy of the country(Bierwerth and et. al., 2015).
P2 Explore similarities and differences between entrepreneurial ventures
Differences between entrepreneurial ventures can be shown below-
Basis Small business Large business Social business
Scale This type of
enterprises are
operated their
business on a small
scale where they
invest low amount of
resources and capital.
It refers to that
company which are
operated on the large
scale with a lot of
capital and workforce
where they perform
their activities in an
appropriate
manner(Cole, 2018).
It defines those
enterprises which are
operated for fulfilling
the needs and
demands of the
society and they are
operated in the local
level and save the
living standards
without focusing on
much profit.
Objectives The main objective of
this type of venture is
that they earn profits
for satisfying the
needs and desire for
their family members
and their comfort.
It refers to that
business firm which
work with the finest
motive of earning
more profits with
longer sustainability
by providing the
satisfied products to
the customers.
In this type of
enterprises people are
working for the
increasing the living
standards of the
society and solve the
problems of society
people in an effective
manner.
and demands of the customers. In this type of entrepreneurs small and large
entrepreneurship are indulged.
Serial enterprise: This type of entrepreneurs is working for always new and unique
ideas and invests their money in the innovative ideas. This type of entrepreneurs is
generating funds very easily for the venture capitalist etc. they mainly contributes in the
economy of the country(Bierwerth and et. al., 2015).
P2 Explore similarities and differences between entrepreneurial ventures
Differences between entrepreneurial ventures can be shown below-
Basis Small business Large business Social business
Scale This type of
enterprises are
operated their
business on a small
scale where they
invest low amount of
resources and capital.
It refers to that
company which are
operated on the large
scale with a lot of
capital and workforce
where they perform
their activities in an
appropriate
manner(Cole, 2018).
It defines those
enterprises which are
operated for fulfilling
the needs and
demands of the
society and they are
operated in the local
level and save the
living standards
without focusing on
much profit.
Objectives The main objective of
this type of venture is
that they earn profits
for satisfying the
needs and desire for
their family members
and their comfort.
It refers to that
business firm which
work with the finest
motive of earning
more profits with
longer sustainability
by providing the
satisfied products to
the customers.
In this type of
enterprises people are
working for the
increasing the living
standards of the
society and solve the
problems of society
people in an effective
manner.

Features The main feature of
this type of
organisation is that
they are working with
low resources and
capital with low
government
intervention.
Large company work
with high amounts of
profits and capital and
with more
intervention of the
government of the
country.
In this social
enterprise finance is
generated from the
government and by
getting the donations
so that they can
provide benefits to the
society(Karimi and et.
al., 2016).
Similarities between entrepreneurial ventures can be shown underneath:
Basis Small business Large business Social enterprise
Fulfilling the needs Small business
enterprises are
working for fulfilling
the needs of the
customers by
providing effective
goods and
services(Burns, 2016).
Large business work
for satisfying the
needs of the
customers for getting
sustainability in the
marketplace.
They are working for
satisfying the needs of
the society people in
an innovative way.
Forming social
uplifting
This type of venture
can provide the best
opportunities to the
people of the local
areas.
This type of
enterprises are
working for the
innovative ideas and
giving the best
opportunities on the
large scale to all areas
people.
In this people are
working for their
mutual interest where
they increase the
living standards of the
peoples.
this type of
organisation is that
they are working with
low resources and
capital with low
government
intervention.
Large company work
with high amounts of
profits and capital and
with more
intervention of the
government of the
country.
In this social
enterprise finance is
generated from the
government and by
getting the donations
so that they can
provide benefits to the
society(Karimi and et.
al., 2016).
Similarities between entrepreneurial ventures can be shown underneath:
Basis Small business Large business Social enterprise
Fulfilling the needs Small business
enterprises are
working for fulfilling
the needs of the
customers by
providing effective
goods and
services(Burns, 2016).
Large business work
for satisfying the
needs of the
customers for getting
sustainability in the
marketplace.
They are working for
satisfying the needs of
the society people in
an innovative way.
Forming social
uplifting
This type of venture
can provide the best
opportunities to the
people of the local
areas.
This type of
enterprises are
working for the
innovative ideas and
giving the best
opportunities on the
large scale to all areas
people.
In this people are
working for their
mutual interest where
they increase the
living standards of the
peoples.
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LO2
P3 Interpret and assess relevant data and statistics and how micro and small businesses impact on
economy
Different types of business enterprises are working for the growth and development of
the economy and they also contribute in the infrastructure of the country and also impact
positively in t5he living standard of the people and the economy of the country. It involves
basically three types of organization that can show below.
Small business: It refers to that business firm which are working for earning high profits
with less than 50 workers and they earns a profits which is less then £5 million. but due
to Brexit this type of businesses create a positive impact on the economy by providing the
employment and creating new goods for the customers(Burns and Dewhurst, 2016).
Medium business: It refers to those types of enterprises which are working with more
than 50 employees but less then the 250 workers. As it helps in satisfying the needs of the
consumers and earns net worth of the £5 million to £22million. as they highly contribute
in the economy of the country.
Large business: It refers to that firms that are working with the large capital and
resources and provides the goods and services in an innovative form. they majorly
contributes in the economy of the country by paying higher tax and provide employment
on the large scale.
Impact of SME on economy
Figure 1- start-ups roles and small business in nation
P3 Interpret and assess relevant data and statistics and how micro and small businesses impact on
economy
Different types of business enterprises are working for the growth and development of
the economy and they also contribute in the infrastructure of the country and also impact
positively in t5he living standard of the people and the economy of the country. It involves
basically three types of organization that can show below.
Small business: It refers to that business firm which are working for earning high profits
with less than 50 workers and they earns a profits which is less then £5 million. but due
to Brexit this type of businesses create a positive impact on the economy by providing the
employment and creating new goods for the customers(Burns and Dewhurst, 2016).
Medium business: It refers to those types of enterprises which are working with more
than 50 employees but less then the 250 workers. As it helps in satisfying the needs of the
consumers and earns net worth of the £5 million to £22million. as they highly contribute
in the economy of the country.
Large business: It refers to that firms that are working with the large capital and
resources and provides the goods and services in an innovative form. they majorly
contributes in the economy of the country by paying higher tax and provide employment
on the large scale.
Impact of SME on economy
Figure 1- start-ups roles and small business in nation
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Local level: small and start-up business may impact heavily on the local economy of the
nation. because they serves goods and services to the society people as per their demand
and due to this local communicate people get their products as per their desires so that
enterprise may earn high profits and revenues. it also provide employment to the local
people this will helps in enhancing the living standards of the people and due to this
spending power may increase and this will benefitted the whole economy and also
develops the local conditions(Ratten, 2016).
Regional level: Small and start-up businesses can create an effective impact on the
regional level as they provides the employment for many peoples and due to that
unemployment rate can be reduced and this helps in increasing the purchasing power of
the persons. it also helps in gives more new opportunities that helps in internationalize
their business unite with their innovative ideas and attracts large firms to invest so that
they can enjoy large profits and this indirectly impact on the economy of the UK.
National level: In national level small and micro business may impact positively by
developing the infrastructure and schools that is the major of the economy of the country.
in this SMEs companies are working with the unique and innovative goods that can
benefits the customers and the GDP of the country. Due to this country can place their
image on the high level because they encourages the small and start-ups business with is
very trending part in the UK(Fayolle and Gailly, 2015).
P4 Explain importance of small businesses and business start-ups to growth of social economy
Growth of the country is depending on the contribution of the organisations and start-ups
in the GDP of the country. Because of this business enterprise many job opportunities are
rendered to the peoples and due to this employment rate may be eliminated. This places
positivity in the nation and also helps in encouraging the people to boost their skills and
knowledge so that they get best job role that helps in enhancing their living standards.
Social economy: It defines the branch of the economy that can rendered the relationship
between the economy of the country and the social behavior by analyzing the norms, cultures
and perceptions of the peoples and this helps the small and start-up business to shape the
customers behavior and encouraged and increase the buying behavior of the people in the
nation. because they serves goods and services to the society people as per their demand
and due to this local communicate people get their products as per their desires so that
enterprise may earn high profits and revenues. it also provide employment to the local
people this will helps in enhancing the living standards of the people and due to this
spending power may increase and this will benefitted the whole economy and also
develops the local conditions(Ratten, 2016).
Regional level: Small and start-up businesses can create an effective impact on the
regional level as they provides the employment for many peoples and due to that
unemployment rate can be reduced and this helps in increasing the purchasing power of
the persons. it also helps in gives more new opportunities that helps in internationalize
their business unite with their innovative ideas and attracts large firms to invest so that
they can enjoy large profits and this indirectly impact on the economy of the UK.
National level: In national level small and micro business may impact positively by
developing the infrastructure and schools that is the major of the economy of the country.
in this SMEs companies are working with the unique and innovative goods that can
benefits the customers and the GDP of the country. Due to this country can place their
image on the high level because they encourages the small and start-ups business with is
very trending part in the UK(Fayolle and Gailly, 2015).
P4 Explain importance of small businesses and business start-ups to growth of social economy
Growth of the country is depending on the contribution of the organisations and start-ups
in the GDP of the country. Because of this business enterprise many job opportunities are
rendered to the peoples and due to this employment rate may be eliminated. This places
positivity in the nation and also helps in encouraging the people to boost their skills and
knowledge so that they get best job role that helps in enhancing their living standards.
Social economy: It defines the branch of the economy that can rendered the relationship
between the economy of the country and the social behavior by analyzing the norms, cultures
and perceptions of the peoples and this helps the small and start-up business to shape the
customers behavior and encouraged and increase the buying behavior of the people in the

nations. It places an major importance in the growth and developments of the economy of the
social and the country basis that can be shown below(Anderson and Gaddefors, 2016).
Importance of small business and start-ups business in the growth of social economy
Job creation: the major importance of the small and start-up businesses is to create the
more and more job opportunities in the countries where they operates their business units
because they need large amount of the employees for completing their task and this helps
in enhynacing the way of living of the people by providing jobs and salary so that they
can spend their incomes in the purchasing of goods and services and all this benefitted
the social economy in financial terms.
Enhance standard of living: Start-ups businesses and the small enterprises major
importance is that it helps in enhancing the living standards of the peoples by providing
quality goods offerings at the reasonable price so that customers can easily afford it and
enhance their status in the society and the geographical reasons. This helps in enhancing
the social economy that shows the satisfaction level of the people with the offerings of
the start-ups and small business ventures.
Economic growth: The main importance of small and start-up businesses is that they
majorly contributes in the growth of the economy by providing the quality pro9ducts and
services and also creates more opportunities for the people that helps in enhancing the
monetary value and this will benefitted the growth and development of the economy. in
this business venture can work for satisfying the needs of the customers so that they can
attracts the large number of people in smaller time and this will helps in paying the tax
that will helps in growth of the economy and in this high living standards helps in growth
of the social economy.
Meets the social purpose- Small and start-up business majorly work for fulfilling the
social purpose by proving more and more job opportunities to the unemployed peoples
and also provides the goods and services as per the demands of the customers in an
innovative way without giving the problems to the resources of the society. this will work
by maintaining the culture where they operates their businesses(Piperopoulos and Dimov,
2015).
social and the country basis that can be shown below(Anderson and Gaddefors, 2016).
Importance of small business and start-ups business in the growth of social economy
Job creation: the major importance of the small and start-up businesses is to create the
more and more job opportunities in the countries where they operates their business units
because they need large amount of the employees for completing their task and this helps
in enhynacing the way of living of the people by providing jobs and salary so that they
can spend their incomes in the purchasing of goods and services and all this benefitted
the social economy in financial terms.
Enhance standard of living: Start-ups businesses and the small enterprises major
importance is that it helps in enhancing the living standards of the peoples by providing
quality goods offerings at the reasonable price so that customers can easily afford it and
enhance their status in the society and the geographical reasons. This helps in enhancing
the social economy that shows the satisfaction level of the people with the offerings of
the start-ups and small business ventures.
Economic growth: The main importance of small and start-up businesses is that they
majorly contributes in the growth of the economy by providing the quality pro9ducts and
services and also creates more opportunities for the people that helps in enhancing the
monetary value and this will benefitted the growth and development of the economy. in
this business venture can work for satisfying the needs of the customers so that they can
attracts the large number of people in smaller time and this will helps in paying the tax
that will helps in growth of the economy and in this high living standards helps in growth
of the social economy.
Meets the social purpose- Small and start-up business majorly work for fulfilling the
social purpose by proving more and more job opportunities to the unemployed peoples
and also provides the goods and services as per the demands of the customers in an
innovative way without giving the problems to the resources of the society. this will work
by maintaining the culture where they operates their businesses(Piperopoulos and Dimov,
2015).
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By analyzing the above facts and figures it is to be analyzed that small and start-ups business
venture plan an major contribution in the enhancement of the economy growth of the country by
offering the innovative goods and services to the people so that they get attracted towards it and
it also inculcates the employment opportunities so that purchasing power of the people this will
helps in increasing the GDP of the economy and it also increase the image of the country into the
world.
LO3
P5 Determine characteristics traits and skills of successful entrepreneurs that differentiate from
other business managers
To become a successful entrepreneurs a person have some verities of skills,
characteristics and traits that helps in becoming the leading entrepreneur and in UK there are
many entrepreneurs that are having their own skills and features that helps in easily identifiable
from the crowd. Some of the characteristic, traits and skills of major two entrepreneur can be
shown below that is Elizabeth Gooch and Tom mercer.
Characteristic
Passion: It is the major characteristics of the entrepreneur that shows the abilities and
capabilities of doing the work beyond their level and capacities. And these characteristics
are belonging to both the entrepreneurs that is Tom Mercer and Elizabeth Gooch that
helps in becomi8ng the successful entrepreneur in the UK and show their presence in the
global market. This characteristic is totally different from the manager because manager
is not showing their passion seriously as they working in the working as an
employee(Gielnik, Zacher and Schmitt, 2017).
Hard-working and flexible: This characteristic of the entrepreneur show them highly
organized and their effective style of working so that they can show their confidence and
capture the growth of their personal and professional development. in this both the
entrepreneur i.e. Elizabeth and Tom can show their effective style of working that is
flexible nature so that they can adopts the change very frequently and work hard to make
belief on themselves this helps in becoming the successful entrepreneur. this
characteristic of an entrepreneur is different from the other business manager as they
venture plan an major contribution in the enhancement of the economy growth of the country by
offering the innovative goods and services to the people so that they get attracted towards it and
it also inculcates the employment opportunities so that purchasing power of the people this will
helps in increasing the GDP of the economy and it also increase the image of the country into the
world.
LO3
P5 Determine characteristics traits and skills of successful entrepreneurs that differentiate from
other business managers
To become a successful entrepreneurs a person have some verities of skills,
characteristics and traits that helps in becoming the leading entrepreneur and in UK there are
many entrepreneurs that are having their own skills and features that helps in easily identifiable
from the crowd. Some of the characteristic, traits and skills of major two entrepreneur can be
shown below that is Elizabeth Gooch and Tom mercer.
Characteristic
Passion: It is the major characteristics of the entrepreneur that shows the abilities and
capabilities of doing the work beyond their level and capacities. And these characteristics
are belonging to both the entrepreneurs that is Tom Mercer and Elizabeth Gooch that
helps in becomi8ng the successful entrepreneur in the UK and show their presence in the
global market. This characteristic is totally different from the manager because manager
is not showing their passion seriously as they working in the working as an
employee(Gielnik, Zacher and Schmitt, 2017).
Hard-working and flexible: This characteristic of the entrepreneur show them highly
organized and their effective style of working so that they can show their confidence and
capture the growth of their personal and professional development. in this both the
entrepreneur i.e. Elizabeth and Tom can show their effective style of working that is
flexible nature so that they can adopts the change very frequently and work hard to make
belief on themselves this helps in becoming the successful entrepreneur. this
characteristic of an entrepreneur is different from the other business manager as they
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cannot show their flexible nature and hard working skills towards their company more as
compare to entrepreneur because they are working under the entrepreneur due to this they
follow the orders to them.
Traits
Networking: It refers to that traits of an entrepreneur in which they will create a strong
network with the peoples and large business organisations so that they will capture more
new opportunities and profits in their business life and also enjoy high image in the
business world. In this both Tom Mercer and Elizabeth Gooch is the best network creator
and due to this they can capture the large opportunities in enhancing the business unit.
this trait is different from the other business manager traits because managers cannot
create network without the permission of the entrepreneur because they are the working
employee in the organisation.
Confident: It is an essential trait of an entrepreneur so that they can take the decisions in
an effective manner. In this both Tom and Elizabeth are very confident and this helps in
taking the strong decisions that helps in earning more profits and revenues in an
prominent way. This is different from manager as they are not much confident about their
decisions and due to this they are only an employee within the business(Boermans and
Willebrands, 2017).
Skills
Innovative skills: It is an important skill of an entrepreneur that provides the effective
and efficient ideas to the problems that was occur in this both entrepreneur Tom mercer
and Elizabeth Gooch both have an innovative skills due to their they can operates their
enterprise in an innovative way and become a successful in the UK. This skill is different
from managers as they only things for a particular task but entrepreneur can thinks about
the entire related task that helps in becoming successful.
Communication skill: It is a significant skill of an entrepreneur as it can build under
both the entrepreneur i.e. Elizabeth Gooch and Tom mercer because it helps in maintains
the large relations in the business world and also helps in encouraging the employees for
effective work. in this manager is different from entrepreneur as they only communicate
compare to entrepreneur because they are working under the entrepreneur due to this they
follow the orders to them.
Traits
Networking: It refers to that traits of an entrepreneur in which they will create a strong
network with the peoples and large business organisations so that they will capture more
new opportunities and profits in their business life and also enjoy high image in the
business world. In this both Tom Mercer and Elizabeth Gooch is the best network creator
and due to this they can capture the large opportunities in enhancing the business unit.
this trait is different from the other business manager traits because managers cannot
create network without the permission of the entrepreneur because they are the working
employee in the organisation.
Confident: It is an essential trait of an entrepreneur so that they can take the decisions in
an effective manner. In this both Tom and Elizabeth are very confident and this helps in
taking the strong decisions that helps in earning more profits and revenues in an
prominent way. This is different from manager as they are not much confident about their
decisions and due to this they are only an employee within the business(Boermans and
Willebrands, 2017).
Skills
Innovative skills: It is an important skill of an entrepreneur that provides the effective
and efficient ideas to the problems that was occur in this both entrepreneur Tom mercer
and Elizabeth Gooch both have an innovative skills due to their they can operates their
enterprise in an innovative way and become a successful in the UK. This skill is different
from managers as they only things for a particular task but entrepreneur can thinks about
the entire related task that helps in becoming successful.
Communication skill: It is a significant skill of an entrepreneur as it can build under
both the entrepreneur i.e. Elizabeth Gooch and Tom mercer because it helps in maintains
the large relations in the business world and also helps in encouraging the employees for
effective work. in this manager is different from entrepreneur as they only communicate

with their subordinates but entrepreneur can communicates with all the employees and
other stakeholders that was present outside the company(Volery and Mazzarol, 2015).
P6 Assess how entrepreneurial personality reflect entrepreneurial motivation and mindset
Characteristics skills and traits of an entrepreneur help in differentiate them from other
people and to understand their personality this report inculcates the OCEAN model that can be
shown below.
Openness: It is related to the open minded people who are very curious to explore new
things and innovate that help in taking the opportunities in the business. it shows the
positive implications as both the entrepreneur Elizabeth Gooch and Tom mercer are high
on this personality traits due to this both become successful in their own terms.
Conscientiousness: It shows the results related to productivity and reliability in this both
entrepreneurs Elizabeth and Tom have fulfills this personality trait so that they can
achives the targets in an effective way and become successful.
Extroversion: It shows the extrovert nature that represents energetic behavior of a people
in the society in this communication and networking skills of Elizabeth and tom more
emphasized and due to this they maintain their relations with stakeholders (Hosseininia
and Ramezani, 2016).
Agreeableness: It shows the trust and cooperation skill of an entrepreneur that helps in
managing and maintaining the friendly relations with the people so that it will benefit the
business of the Elizabeth and Tom.
Neuroticism: It can show the fear and emotional stability of a person. In this both
Elizabeth and Tom are controlled their emotions and solve the entire situation in a natural
way. This helps in encouraging their employees for effective work.
LO4
P7 Examine relevant examples how background and experience can hinder or foster
entrepreneurship
Tom Mercer
other stakeholders that was present outside the company(Volery and Mazzarol, 2015).
P6 Assess how entrepreneurial personality reflect entrepreneurial motivation and mindset
Characteristics skills and traits of an entrepreneur help in differentiate them from other
people and to understand their personality this report inculcates the OCEAN model that can be
shown below.
Openness: It is related to the open minded people who are very curious to explore new
things and innovate that help in taking the opportunities in the business. it shows the
positive implications as both the entrepreneur Elizabeth Gooch and Tom mercer are high
on this personality traits due to this both become successful in their own terms.
Conscientiousness: It shows the results related to productivity and reliability in this both
entrepreneurs Elizabeth and Tom have fulfills this personality trait so that they can
achives the targets in an effective way and become successful.
Extroversion: It shows the extrovert nature that represents energetic behavior of a people
in the society in this communication and networking skills of Elizabeth and tom more
emphasized and due to this they maintain their relations with stakeholders (Hosseininia
and Ramezani, 2016).
Agreeableness: It shows the trust and cooperation skill of an entrepreneur that helps in
managing and maintaining the friendly relations with the people so that it will benefit the
business of the Elizabeth and Tom.
Neuroticism: It can show the fear and emotional stability of a person. In this both
Elizabeth and Tom are controlled their emotions and solve the entire situation in a natural
way. This helps in encouraging their employees for effective work.
LO4
P7 Examine relevant examples how background and experience can hinder or foster
entrepreneurship
Tom Mercer
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