University Report: Innovation and Entrepreneurship of Mish Guru

This report provides a comprehensive analysis of Mish Guru, a company focused on software development for marketing purposes. It details the company's innovative business concept, which involves creating a new software application similar to social media platforms like Snapchat but designed specifically for marketing and product promotion. The report covers various aspects of the business, including its mission statement, business goals, core activities, and sustainable competitive advantage, which stems from its existing reputation and connection with Snapchat. A significant portion of the report is dedicated to the marketing plan, including product description, value proposition, competition analysis, and target market identification. The report also includes an organizational plan, financial projections with assumptions, break-even analysis, cash flow forecast, profit and loss statements, and a balance sheet. Furthermore, the report addresses business continuity plans and growth strategies, providing a holistic view of Mish Guru's operations and future prospects. The new software aims to provide a platform for companies to advertise and promote their products effectively, offering features similar to social media interactions but tailored for marketing management. The financial plan anticipates a high cost of production but a substantial return on investment, estimated at 9% or higher.