One4All Shoes: Startup Venture Presentation - Entrepreneurship Project

This presentation outlines the business plan for "One4All Shoes," an Australian startup venture focused on providing multipurpose shoes to meet customer demands for comfort, durability, and flexibility. The business differentiates itself by offering a single product catering to diverse needs, unlike specialized footwear. The presentation details the application of design thinking and the lean startup method, emphasizing the importance of a limited product launch and customer feedback. It includes a market analysis, highlighting industry trends and competitor analysis within the Australian market, targeting customers aged 16-36. The proposed pricing strategy, marketing plan, and resource considerations, including a budget of 300,000 AUD for the initial setup, are discussed. The entrepreneurial traits of the group, emphasizing transformational leadership and sustainable values (social, economic, and environmental), are also detailed. The business aims to create jobs, support small businesses, and utilize eco-friendly products, referencing sources like Nike and Salminen (2017) to support market and industry information.

Entrepreneurship
startup venture
One4All Shoes

Introduction and Business Idea
• The business idea is about multipurpose shoes that can be used for many
different purposes
• The name of the product would be “One4All Shoes”
• The customers want comfort, durability, flexibility and strength in the
shoe
• A single product to address many customer needs at the same time is the
best way to serve this growing demand for all purpose shoes

• The business is differentiated as very few companies are providing all-purpose
shoes. Most other shoe products are focused towards specialization either in case
of running, sports shoes, casual wear shoes or luxury shoes
• The shoe would be a unique blend of culture and trend. The shoe would have
themes that would encompass spirituality, self-motivation and self-liberation

Reflection on design thinking
• Design thinking is the process of bringing out design tools and utilizing
the same towards experimenting and developing innovative ideas.
The group would use brainstorming sessions and group talks to
develop a strong planning process
• The lean startup method is the most important factor that the group
wants to use to develop the business. In this case our group would
focus on making a limited quantity of shoes and provide the same to
some interested customers

Key marketing and resource
considerations
• The global footwear market is predicted to be a 371.8 Billion dollars industry by 2020
(Salminen 2017). The industry registered a CAGR of 5.5% between 2015 and 2020
• Some of the closest competitor companies in the Australian market are Christian
Kimber, Adidas, Wootten and Eve and Kane
• The target customers are anyone between the age group of 16-36. This is the groups
that would have the most need for a multipurpose shoe. This group is the most
mobile of all age groups

• The product would be a one shoe for a large number of uses. It could
be used for casual loitering and neighborhood roaming purposes
• The intended unit price range would be between 20AUD and 200AUD
• The business would have a single shop in the beginning. The plan is to
start a single store in the outskirts of Sydney

• Technology is an important factor the latest in technology would be utilized to
produce flawless finished products
• The product would be promoted online and through direct means
• In order to start the business the budget that has been set is initially around 300,000
AUD

Entrepreneurial traits
• The entrepreneurial traits of the group are highly transformational.
The idea is to grow and develop by learning and development.

• The members would use their capabilities to develop, design and plan
the product. The idea is to create a strong leadership framework that
can support the venture.

Sustainable values
• Social- the boot manufacturing factories would provide higher pay to many
underprivileged people
• Economic- the industry would be important in developing the small and medium
scale footwear businesses
• Environmental- The shoes would be made from environment friendly products

• The business would help to develop the underprivileged communities
through the provision of jobs and fair working environment.

References
• Nike | Platypus Shoes Australia (2019). Available at:
https://www.platypusshoes.com.au/shop/nike?
gclid=EAIaIQobChMI8IjW_ODf5gIVkK_sCh1EvwUrEAAYASAAEgIsQvD_BwE&ef_id=EAIaIQobChMI8
IjW_ODf5gIVkK_sCh1EvwUrEAAYASAAEgIsQvD_BwE:G:s&s_kwcid=AL!6457!3!228169658619!b!!
g!! (Accessed: 31 December 2019).
• Salminen, M., 2017. Development of a Shoe Brand and Design of a Shoe.
• Hallam, C. and Contreras, C., 2016. Integrating lean and green management. Management
Decision, 54(9), pp.2157-2187.
• Antonakis, J. and Day, D.V. eds., 2017. The nature of leadership. Sage publications.
• Weiblen, T. and Chesbrough, H.W., 2015. Engaging with startups to enhance corporate
innovation. California Management Review, 57(2), pp.66-90.
• Sedláček, P. and Sterk, V., 2017. The growth potential of startups over the business
cycle. American Economic Review, 107(10), pp.3182-3210.