Enterprise and Entrepreneurship: Organic Beauty Products Business Plan

This report presents a business plan for launching organic handmade beauty products in London, UK, focusing on essential oils, hair oils, and skincare items made from natural ingredients. The motivation stems from the increasing demand for organic products and the opportunity to support small-scale workers. The plan details the process of generating the business idea, conducting market research, and targeting customers. A feasibility study supports the viability of online sales platforms, especially considering the shift towards digital media. The report highlights the potential market opportunity, emphasizing the lack of natural product availability and the aim to offer chemical-free alternatives. The vision is to empower women with natural beauty and promote simplicity, with a focus on building self-confidence. The report concludes that 'Product by Handy' has the potential to lead the market by utilizing unique tools, techniques, and natural ingredients to enhance the quality of life for its customers. Desklib provides access to similar business plans and study resources.

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF
CONTENT
INTRODUCTION
MOTIVATION FOR THE BUSINESS
THE PROCESS OF GENERATING THE IDEA
FEASIBILITY STUDIES CONDUCTS
ATTRACTIVENESS OF THE INDUSTRY
THE VISION FOR THE BUSINESS
CONCLUSION
REFERENCES

INTRODUCTION
 Business is known as exchange of goods and service in
order to sale their product as well as to earn money.
 The present report will discuss about the motivation of
opening the business as well as process of conducting the
business in the market area.
 Along with this, it will also discuss about the feasibility of
study like what type of research has been used by the
company in order to have effective market research.
 Lastly, the report will depict about alternative of business as
well as its vision.

MOTIVATION FOR THE BUSINESS
 Pandemic has affected the growth of many companies in negative way
and due to economy of the country has been affected.
 Although it has been noted that there has been need of such product in
the market as customer taste has been shifted towards organic product.
 This is the main reason for adopting for this business as there is high
demand by the customer and the market.
 The main motivation of this business is to support small scale workers
by giving them opportunity to work.

THE PROCESS OF GENERATING THE IDEA
 The first step is integration with the knowledge and passion
which helps in creating business ideas.
 In this step the owner integrates its passion and hobby so
that it can make use of its skill in business ideas.
 The second step in the process is market research which
helps in identifying the needs and demands of the product in
the market area.
 The third step is targeting customer which is very important
in the company as it will contribute in increasing sales

FEASIBILITY STUDIES CONDUCTS
 The business plan of launching the organic product and
services to the customer in the market of London, united
kingdom.
 The organization will sale the product with the assistance of
online platforms which is feasible.
 In the modern era the large numbers of the customers are
depended on technology or the digital media.
 In the Covid 19 situation the people utilized the online
platforms in the process of decision-making and for
ordering the products to the customers.

DETAILED OF THE PRODUCT/ SERVICES
TO BE OFFERED
 The company will offer handmade organic products that includes essential
oils, hair oil, body oil, jojoba oil, keen pain oil, hair mask for the
bulkiness, shampoo for the hair growth, mild cleanser, face pack as per the
suitability of skin, handmade soup, rose water and many more.
 they are made of natural, herbs or the plant based ingredients without the
utilization of chemicals that includes fertilizers or pesticides.
 the natural ingredients will be coconut oil, peppermint, rose flowers, aloe
vera, cucumber, cocoa, shea butter etc.
 the aim of launching these products and services in the marketplace to
save the clients or buyers from harmful products.
 The product of the company will be environment friendly and having no
side effect after uses the product of the company

POTENTIAL MARKET OPPORTUNITY
 The organization has various opportunities to lead the market and defeat the
competitors in effective as well as efficient manner.
 The organization determines the taste and preferences of the customer for
delivering the unique services to the customer.
 In context to that the organization provide the hand made product which are
consisted of natural ingredient.
 the competitors are offering the product which are consisted of chemical and harm
the skins of the individual person.
 The availability of natural product in the area is quite lower which increase the
sales of the product in effective as well as efficient manner.
 Product by handy will be the only seller of the natural product or the organic
product in the marketplace.

ATTRACTIVENESS OF THE INDUSTRY
 The organization aim to attract the large numbers of the customers in
adequate manner in context to that the organization will target the young
women who are between the age of 16 to 50.
 In context to that the organization claim to deliver the beauty product
which give natural and beautiful looks to the people.
 The market size of the London is good as in the marketplace large numbers
of competitors are available.
 For the organization the growth opportunity is also good as the people are
having good disposable income which allow people to invest the capital on
the product and services of the company in order to take care of the skin
and health.
 The target customers of the organization are engaged in their professional
life and the stress is continuously increasing in the marketplace.

THE VISION FOR THE BUSINESS
 The vision of the organization will be empowering the women with
their natural beauty and promote simplicity for follow the dreams of
every woman.
 Basically the aim of the organization is to build the self-confidences
in every beautiful women.
 In context to that the tag lines of the product will that the simplicity
makes women more beautiful and elegant.

CONCLUSION
 From the above report it will be concluded that the product by handy has the opportunity
to lead the market and survive in effective as well as efficient manner.
 The presented report mention the business plan of the organization product by handy
which will serve the natural ingredient products to the customers in order to improve the
standard and quality of life.
 The organization mentioned the competitive advantages that includes the unique tool and
technique of producing good and services of the company and the utilization of natural
ingredients.

REFERENCES
Books and journals
 Fichter, K. and Tiemann, I., 2020. Impacts of promoting sustainable entrepreneurship in
generic business plan competitions. Journal of Cleaner Production. 267. p.122076.
 Jukova, E.E. and et.al., 2019. Planning a new business: typical mistakes of a business
plan in the service sector. Journal of Environmental Management & Tourism. 10(3 (34)).
pp.441-447.