Pleasure Paradise Hotel: Entrepreneurship Development Project Report

This report provides a comprehensive analysis of the entrepreneurial development of Pleasure Paradise, a luxury hotel concept located in Ibiza, aimed at providing unique services to adults aged 21-50. The report details the hotel's niche market strategy, focusing on an erotic theme with offerings such as an erotic museum, themed rooms, aphrodisiac food, and various entertainment options including clubs, indoor pools, and massage/sauna services. The study explores the opportunity formation by analyzing the increasing demand for unique holiday experiences and the competitive landscape of the resort industry. It outlines the steps involved in the entrepreneurial process, including identifying the business idea, developing a business plan, raising funds, attracting paying customers, and analyzing results for future development. The report highlights the market penetration strategy, social media promotion, and funding strategies employed by Pleasure Paradise to establish itself in the competitive market and achieve sustainability. The report also emphasizes the importance of customer feedback for continuous improvement and service enhancement.

Entrepreneurship
Development

CONTENTS
Contents...........................................................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
OPPORTUNITY FORMATION.................................................................................................2
OPPORTUNITY DEVELOPMENT...........................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
Entrepreneurship refers to the process of planning, organising, developing and managing a
business venture with some new or innovative idea within the marketplace to achieve edge over
others. This project is about Pleasure Paradise luxury hotel which is domicile in UK and trade in
Ibiza which provide services to adults of age from 21-50. The main idea behind venturing this
entrepreneurial idea is to provide adults a positive environment where they can entertain and get
services which let them covert their fantasies into reality (Ndungu and et. al., 2017). This idea is
unique as Pleasure Paradise is position itself through niche market within the industry that has
not yet provided to market at this scale. Apart from this it also provides unique products or
service to target market like Erotic Museum with toys and fantasy games, thematic rooms,
restaurants with aphrodisiac food etc. This uniqueness in services will help Pleasure Paradise in
providing its customers an opportunity to get their fantasies become real.
MAIN BODY
OPPORTUNITY FORMATION
The demand of customers regarding their holiday resort services are keep on increasing
day by day as with the increase in peoples’ living standard their spending power get increased.
As a result of which clients are more searching for most appealing and satisfactory services in
hotels as well as resorts that provide holiday packages (Citarella and Maglio, 2014). So, they can
enjoy their holidays by availing unique services. This increases the competition among different
resorts and they are continuously trying to involve unique services as well as different activities
within their holiday packages to attract large number of customers. Therefore, this has created a
lot of competition and restricts the entrants of another player with similar ideas or related
services of holiday resorts. This bring on several issues related to venturing up a business in this
industry and hence create a lots of problem for new entrants as they have to bring a new idea or
more strong strategy to grab a position in marketplace.
So, in order to provide unique product or services to marketplace Pleasure Paradise has
also decided to enter into market with some unique services for grabbing the attention of
customers in their holiday resorts. As existing market have huge competition from biggest
players like Moofushi Maldives, Samabe suites, Caribbean islands, sandals etc., in products like
pools party, private beach and spa. Therefore, Pleasure Paradise is planning to bring on product
or services to the market over erotic themed adult resorts that are unique and are not yet provide
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at this scale of niche market. This is the biggest opportunity for the Pleasure Paradise to grab
greatest attention from the target market by covering a wider area within the resort and adult
vacation industry. The idea behind venturing the resorts and hotels based on erotic theme is to
provide services to the adults of age between 21 to 50 years with a place that completely impress
and satisfy the needs of guest (Gwija, Eresia-Eke and Iwu, 2014). Apart from this, Pleasure
Paradise work over an idea to satisfy the need as well as expectations of adults regarding their
holiday resorts. This hotel will provide such product or services to customers so that they will be
able to live their fantasies into reality.
Therefore, idea behind developing erotic themed based resorts and hotels is to provide a
place to adults where they can enjoy their holiday as per their expectations or fantasies. Apart
from this these adult resorts also focuses on providing a taboo free safe as well as positive
environment where people can spend their holidays with more entertainment. It has been planned
to provide a more unique services with several different activities which give customers pleasure
to spend their holiday in a more satisfactory manner. These additional activities also support in
attracting customers to visit resorts and achieving sustainability in industry (Blackburn, 2016).
The resort will be unique services provider as it will be going to provide a different and some
new services to market which is yet been offered at this stage. Following are the product or
services that will be offered by Pleasure Paradise resorts:
Erotic Museum: This will be going to located over the first floor of resort and in which
several fantasy games will be hosted for the customers who visit resort for spending their
holidays. This will be the part of their holiday package where customer can visit the place. It will
help in fulfilling the expectation of customers which they have with resort services.
Thematic rooms: Resort will consist of several large and spacious rooms with more
attractive ambiance so that the expectation of customers regarding their holiday packages can be
fulfilled. Apart from this room will be setup on the basis of different themes such as Halloween,
Christmas, New Year and many more as per the demand of customers. These rooms contain a
most attractive interior with proper lighting effects in order to enhance its attractiveness in front
of customers.
Aphrodisiac food: The clients will be present with variety of food related high quality
services and will also being served with aphrodisiacs food which are most nutritious and rich in
zinc. This will help in improving their health and benefits of food will support in attracting
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customers toward availing the different services provided by resorts in order to make their
holidays more entertaining and happy.
Famous clubs: In addition to all the about services, clubs will be also there in resort for
hosting the entertainment programs for the visitors. There events will be organising such as DJ
parties, theme parties and are being served with alcohol and food for delighting customers in
order to provide them a great holiday experience. So, that customer can enjoy their holidays with
their friends by attending different events or parties during their holiday packages.
Indoor pool: The resorts also consist of common pools for visitors as well as indoor pool
for the one who want them in their rooms. Indoor pools are the one which doesn’t receive direct
sunlight and are required another source to heat up the pool water. So these pools consist of
propane heater which support in maintaining the temperature of water according to the external
weather. These pools are being decorated as per the theme that a room have in order to provide
customers more satisfactory experience (Shaykhutdinova and et. al., 2015)
Sauna & Massage room: In addition to all these services resort will also offer services
related to massage and sauna. A massage room will be created for the customers where they can
relax and get rid of unwanted pain as well as tiredness through getting massage. Apart from this,
sauna room also support in providing customer a greater holiday experience by providing them
relief from their tiredness. This room will provide a heat therapy through which customers can
lose weight, relax and purify their skin as it helps in increasing and improving the blood
circulation within the body. Hence, it has various health benefits which support customer to
improve their health and feel fresh as well as energetic by getting rid of unwanted pain through
massage and sauna therapy.
These all are the product as well as services which Pleasure Paradise resorts will provide
to the customers for making their holidays more happening and satisfactory by providing them a
place with adequate services for enjoyment. Apart from this it also helps visitors to fulfil their
expectation and live their dreams holiday services by converting their fantasy dream into reality
(Storey, 2016). So, in order to provide such services and venturing this entrepreneurial idea
following are the steps which are going to be followed by Pleasure Paradise resort under its
entrepreneurial development process:
Finding the right business idea: Under this stage an entrepreneur has to analyse the
viability of its entrepreneurial idea by assessing the opportunities present in market and
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comparing with ideas as well as capabilities it has to deals with challenges and competition. As
with the increasing demand of customer regarding their holiday spending places leads resort &
hotel industry player to continuously improving their services for satisfying customers. This left
the industry with huge competition in luxury services as people are ready to pay any cost over
attractiveness of resorts as well as services it offers. This has restricted the entrance of new
resorts or hotel in same sectors as it requires huge investments.
So, this provides an opportunity to Pleasure paradise to bring a idea of erotic theme based
resorts for adults (Acs, Szerb and Autio, 2015). This is new to market and this resort will provide
different services for the entertainment of people by providing them a chance to change their
fantasy into reality. It also involves several activities, events and parties within the holiday
package of customers in order to provide them a better place to spend their holidays as per their
expected services.
Developing the business plan: The next step is to convert idea into a business plan that
support an entrepreneur in venture management and development by providing a clear pathway
to workover in order to achieve their desire result. Pleasure Paradise will be a erotic theme based
hotel or resort which provide services to adults between the age of 21 to 50 for providing them a
great holiday spending place. These resorts will be position as a leader of erotic themed adult
resort by targeting the niche market. These resorts will develop at Ibiza Island which is perfect
for parties and their weather remains warm as well as comfortable for almost 12 months (10
REASONS YOU NEED TO GO TO IBIZA, 2018).
The competition is high among holiday resorts and numbers of players are already
present in market which holds up their position in market. So, in order to achieve sustainability n
such competitive market, Pleasure Paradise will follow market penetration strategy for capturing
the market share with low risk and competition (Castaño, Méndez and Galindo, 2015). In
addition to this promotion will be done through social media sites such as YouTube, twitter,
Facebook etc., as these are the most widely used apps which support in spreading the
information about resort to people around the world and are less costly platform for promotion.
Raising fund: After forming a business plan next step is to identify different sources
through which fund can be raise in order to arrange the amount which is required for executing
the business plan effectively. As the plan require huge investment over its development, so
Pleasure Paradise has decided to rent the resort instead of building it up and work over
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converting it into a erotic theme resorts. It also decided to create a partnership with most famous
club of Ibiza in order to provide a greater experience to its customers. So, for this it required to
borrow around £16 million in order to pay off its initial start up cost. This will be done by
attracting investors toward this attractive idea and by offering them a 10% stake within business.
Getting paying customers: For establishing the business successfully and achieving the set
targets it is very essential for Pleasure paradise to attract the customers that support in earning
the revenue from services. The aim is to attract as many customers as possible and satisfying
them with services so they suggest other to visit and also visit again and again to spend their
holidays at this place.
Analyse result for future development: The analysis of performance is very essential as it
support in determining the mistakes that are made which affect the quality of services and it also
support in determining the areas that have a further development opportunities. Pleasure paradise
has decided to ask for the feedback from their customers as well as improvement suggestions
(Zhou, Friedrichs and Sundin, 2014). This help in enhancing the quality of services which further
support in attracting more customers.
OPPORTUNITY DEVELOPMENT
In order to develop and set up the business effectively it is very essential for an entrepreneur
to select a pathway that support in achieving greater success by venturing the entrepreneurial
idea. By identifying and assessing the opportunities present in market, Pleasure Paradise has
decided to develop an erotic theme based holiday resorts which are the combination of several
related services and entertainment places or activities. This includes Erotic Museum with toys
and fantasy games, thematic rooms, restaurants with aphrodisiac food etc. But for establishing it
effectively and in a way it planned, this is very essential for Pleasure Paradise to arrange fund in
order to create it develop thematic rooms and other area of resorts for attracting customers
(Huang and Knight, 2017). Apart from this they also required to develop an effective marketing
plan for integrating with potential as well as target customers and influencing them to visit the
place. In addition to this for effective development of resort, Pleasure Paradise is also required to
develop a team of expertise that support them in providing effective and satisfactory services to
customers.
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In order to set the erotic theme based holiday resort, Pleasure Paradise has decide to operate
its business using a border-less mobile application that support them in getting connected and
interact with people that resides throughout the world. For this Pleasure Paradise will be going to
invest over a software named as Hoot Suite. It is a tool which supports them in managing the
several social media network at one place (Jaafar and Rasoolimanesh, 2015). This will provide a
regular update to the social media manager about the updating the information as well as web
crowd that has visited and access the information about the resort. Hoot Suite will support
Pleasure Paradise to attract large number of customers toward the offers. Apart from this it also
help in marinating a relation with customers and communicating with several peoples throughout
the world.
By using social media sites like Google ad sense, YouTube, website platform , Instagram,
Twitter, Facebook will help in promoting the product or services to the customers and providing
them information regarding the new offer as well as changes that are made within the services.
This helps Pleasure Paradise to position itself within the industry in an effective manager by
grabbing the attention of people toward its unique ideas which further support in better
entrepreneurial development. But in addition to this, in order to create further development
opportunity Pleasure Paradise is required to improve its services continuously for retaining
customer for longer period of time.
As per the financial plan of Pleasure paradise the revenue earned throughout the year will
be reinvested in business for improving the services as well as arranging more things to improve
the ambition of resort as per the theme (Ndungu and et. al., 2017). In addition to this there are
certain actions that are decided by Pleasure Paradise resorts regarding the future improvement of
services which are as follows:
 The revenue earned from business practices will be further used to hire specialist for
different functions within the resort such as trainer, administrator etc. this help in
developing a high skilled and competent workforce which support in providing better
services to customers. This will be done by arranging the trainer for improving the
performance of current staff and by communicating about the requirement of member
within a team for performing operations effectively and then providing with the same.
 Pleasure Paradise also decides to motivate its employees by providing them incentive or
other monetary benefit over their performance in order to encourage them to perform
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well. This help in reducing the hiring cost as existing team will contribute more toward
the operations of resorts and they work for achieving the targets of resort.
 Pleasure Paradise can also provide special offer over other services on occasional basis
such as Christmas, Halloween and New Year vacations in order to attract large number of
customers toward its services. These offer may includes free massage, discount over their
booking for the regular customers, free tickets for the concerts as well as parties
(Citarella and Maglio, 2014).
 Pleasure Paradise can also provide low cost services to its customers by breaki8ng down
the rooms into smaller ones. This will cut down the prices of services as well as room by
keeping it basic which is affordable by the middle class people also. This in turn will
support Pleasure Paradise to broaden up its customer base by fulfilling the expectation of
customers at each level.
 It can also improve the privacy of customer and may also add more theme services for its
regular customers in order to retain and connected with the resort.
 After establishing the business effectively over Ibiza island, Pleasure Paradise can build
up their own resort instead of taking space over rent this support them in building up the
resorts as per their requirement and according to the suggestion that are given by
customers. This can be done by franchising their resorts over different locations around
the world.
These all are the activities that Pleasure Paradise must perform in order to continuously
develop and improve their services n order to achieve competitive advantage in marketplace.
In addition to this improvement over service will also help them in retaining their customers
and maintaining a long term relations with them which in turn will support them in achieving
competitive edge over others (Gwija, Eresia-Eke and Iwu, 2014). This help in identifying the
future development opportunities for resort.
CONCLUSION
From the above given report it can be summarized that for entrepreneurial development it is
very essential for an entrepreneur to analyse the opportunity present in market and then compare
their business idea to determine the effectiveness of their project. This helps in achieving the
goals and also support an entrepreneur in future business development. In order to venture the
entrepreneurial idea effectively, business plays a major role as it provide a pathway through
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which operations can performed for accomplishing desired goals. But apart from this in order to
achieve sustainability in marketplace it is very essential for an entrepreneur to continually work
over improving their services. This help in attracting more customers and retaining them for
longer period of time.
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REFERENCES
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and challenges. Routledge.
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Gwija, S. A., Eresia-Eke, C. E. and Iwu, C. G., 2014. Challenges and prospects of youth
entrepreneurship development in a designated community in the Western Cape, South Africa.
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theory of the development and effects of the entrepreneur-investor relationship. Academy of
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analysis of development of rural highlands. Tourism Management Perspectives. 14. pp.17-
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Relationship Between Information Technology Competence And Firm Performance In
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Schaper, M. ed., 2016. Making ecopreneurs: developing sustainable entrepreneurship. CRC
Press.
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modern stage. Journal of Advanced Research in Law and Economics. 6(2). p.378.
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Online
10 REASONS YOU NEED TO GO TO IBIZA. 2018. [Online] Available
through<https://www.clubbersapptoibiza.com/10-reasons-you-need-to-go-to-ibiza-that-isnt-
clubbing/>./
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