Entrepreneurship Development: A Perfume Business Plan Presentation

This presentation outlines a comprehensive business plan for a perfume designed to cater to individuals with allergies and asthma. The plan begins by identifying problems within the fragrance market, such as allergic reactions and the presence of harmful chemicals in traditional perfumes. It then introduces a solution: a perfume offered in three customizable variants that allow users to control intensity and avoid common allergens. The product's unique selling points include luxury packaging, innovative formulations free from harmful substances, and a focus on providing the best user experience. The presentation includes slides detailing market analysis, the product's value proposition, and a milestones timeline. The presentation's conclusion emphasizes the importance of perfumes in personal care and the benefits of this allergy-friendly product. The presentation is supported by references to academic literature.

Entrepreneurship
Development

TABLE OF CONTENT
 INTRODUCTION
 DISCUSSION
 CONCLUSION
 REFRENCE

Introduction
Entrepreneurship development is the procedure of rising the skills and
knowledge of entrepreneurs through several training and classroom
programs. The main idea behind this is to maximise the number of
entrepreneurs. This is the process of intensifying the capability to
develop, manage and organize a business venture while keeping in mind
the risks associated with it.

PROBLEMS IDENTIFIED IN THE
MARKET
Fragrance industry deals with various problems in the market. It is
one of the largest industry and has plenty of competitors so the
main problem which accent will face is the lack of strong brand
name and recognition in the market
Fragrance contact allergy has become a global health problem.
There are many people who have allergy when smelling the
perfume. They keep on sneezing after smelling the fragrance.

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Fragrance in personal care products are the most common cause of allergic skin reactions. The common
constituents that can cause a reaction are citronella, oak moss, balsam of Peru and synthetic fragrances.
Synthetic scents are part of the air in which everyone breathe. Many of the fragrance manufacturing
companies doesn’t always tell them which chemicals the fragrances contain.

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Some of the perfumes which are not organic in nature might have
chemicals while manufacturing the same. Chemicals getting
into the body through nose and other open points of the body
will give emergence to assortment of health complications.
The artificial fragrance includes ethanol, formaldehyde, phenol,
alcohol etc. This might not be very healthy for people.

Solutions to this problem
The problem is faced throughout the world. But people who love perfumes and are not able to use
them because of the problems associated with it, can still enjoy in their personal care essentials.
Avoiding exposures : Take away all synthetically scented products from the home, including
personal care and cleaning products.
Desensitize your system : If the individual allergies are terrible enough to limit the activities,
than they may want to investigate nambudripad’s allergy elimination techniques (NAET),
where trained practitioners use a combination of therapies, including nutrition, acupuncture
and chiropractic work, to help desensitize patients to allergens.

W IT WORKS
As the accent has launched 3 variants in its perfume segment. So customers can use them
separately as well as they can also customise them according to their intensity levels needed
to them.

Operating Principles
 Luxury looks and packagings.
 Innovative and free from diseases.
 Provides customisation.
 The best end user experiences.
 Profitable by design.
 Highly competitive.
 More use of natural and forest ingredients

New Product : FEMME FATALE
As fragrance industry is one of the largest in personal care and people
uses different kinds of perfumes. But the present scenario
establishes a control on the use of perfumes due to several
inappropriate chemicals and toxins which can harm the health of
the people.
USP of the product : This product will not only be used by the
ordinary people but also those who are suffering from any kind of
diseases associated with skin, smell, asthma, etc.

FEATURES AND BENEFITS
Perfumes are the coolest ingredient in a formulation and economic
benefit can be derived by enhancing the deposition of fragrance
on target customers..
This product will contain the raw fragrances dissolved in aqueous
ethanol. They will have an elaborated chemically reactive matrix
that does not allow using traditional fragrances and recourse is
made to inexpensive, chemically inert, odoriferous materials.

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In this fragrance, it’s blended with frankincense, rose and pink
grapefruit and helps reduce stress and tension.
Furthermore, the perfume is there in three variants, one is fruits
flavoured with light fragrance, other one is made of natural and
forest essentials which is quiet strong but very effective for skin
and the third one is the combination of two perfumes and can also
be customised according to the needs and requirements of the
customers.