University Entrepreneurship Report: Pizza Packaging Business Analysis

This report presents an analysis of a pizza packaging business as an entrepreneurial opportunity. It identifies the core idea, which revolves around designing and establishing a business focused on pizza packaging. The report highlights the problem statement, emphasizing the need for packaging that protects pizza from various external factors and maintains its freshness. It defines the target customers as individuals, families, and small businesses, especially pizza retailers. The proposed solution involves developing hygienic and safe packaging solutions, potentially utilizing recycled materials. The research methodology includes both primary and secondary data collection, incorporating quantitative and qualitative approaches. The report utilizes the Business Model Canvas to analyze the business's viability, covering key aspects such as value proposition (innovative and user-friendly packaging), customer segments, key resources, channels, cost structure, and revenue streams. The analysis underscores the importance of a robust packaging system to ensure food quality, safety, and customer satisfaction, ultimately aiming to create a sustainable and successful business model in the competitive food industry.

Running head: ENTREPRENEURSHIP
Entrepreneurship
University Name
Student Name
Authors’ Note

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Identification of an idea:
The idea of establishing a pizza packaging business can be regarded as an entrepreneurial
opportunity. Pizza packaging business can be regarded as an innovative entrepreneurial
opportunity since this essentially helps in delivering customer value proposition in a specific
niche market. Essentially, the design as well as functionality of packaging of products can be
considered to be an important element of branding.
Identified idea needs to be scalable into a feasible and viable business model that can help in
resolving the detected problems. As such, packaging design can be considered to be an
appropriate way to make the current product that is pizza stand out from the product of other
companies. Again, a packaging design can help a purchaser to remember a specific logo or
else scheme of colour that was there on product. Again, the relationship that they essentially
make with pleasure of your produce and design of the package can help them to identify and
select company in the upcoming period.
Problem statement and Target Customers
People want their food needs to be enclosed in a package and have the need for protecting it
from different other things such as jolt, compression, bacteria, temperature and many other
things. Again, a shield is required from oxygen, dust as well as water vapour. Also,
permeation can also be considered to be a necessary factor in development of design. It can
be hereby mentioned that customers of the pizza require packages that essentially contain
absorbers of oxygen, modified atmosphere or else controlled atmosphere for food packaging
for keeping the food contents safe and the same time fresh and clean. There is also need for
lessening the security risks associated to shipmen of the product and this calls for the need of
tamper resistant packaging. The target customers include all the individuals as well as
organizations for which the company is creating value, small businesses mainly pizza

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retailers and individuals such as family of married couples with children, college
students, young professionals.
Proposed Solution
Some of the pertinent factors of pizza packaging that can be taken into consideration include
hygiene, diverse environmental impacts, protection for consumers as well as toxins in
packaging. Nevertheless, information on impacts can help in raising the awareness of the
consumers and assist them to select packaging that can be considered to be safe and secured
both at personal as well as environmental level (Bilgin and Danis). Developing and
designing food packaging can hereby help in transportation in a hygienic way and appropriate
storage of food products. This can subsequently lessen exposure of food to different types of
contaminants that are present in the air as well as bacteria particularly during the process of
handling. Thus this specific entrepreneurial idea can lead to illness counting food poisoning.
Nevertheless, there are various concerns regarding the usage of diverse recycled objects for
food packaging. This business solution of pizza packaging can resolve the identified issue
and help in hygienic storage as well as safety utilizing recycled material (Schaper and
Schaper).
Types of research undertaken
Different types of research that can be undertaken for examining the overall viability of the
business idea of pizza packaging business. Essentially both primary as well as secondary data
can be used for the study. Primary research based on responses of survey participants to
questions in questionnaires can be collected and feedback to open ended questions asked in
an interview can also be collected for primary data collection (Szopa et al.). In addition to
this, secondary data can be collected from different sources that include books, magazines,
prior academic research as well as official websites. Furthermore, mixed research

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methodology can be undertaken that includes both quantitative as well as qualitative research
methodology. Quantitative research mechanisms involve delivering insights into identified
research problems that in turn can help in the procedure of uncovering diverse trends. Again,
quantitative research mechanisms help in quantifying diverse problems by means of
generating different numerical data that in turn can be converted into utilizable statistics.
Identified idea that can be formed founded on ideas developed during brainstorming sessions.
Diverse techniques can be used in this case. Different traditional groups can be formed for the
purpose and present the problem, guide the entire discussion, engaging in brainstorming and
thereafter taking action (Schaper and Schaper).
Overall feasibility as well as viability of the present idea
Overall feasibility as well as viability of the proposed idea using model
The Business Model Canvas
Problems
-there is
inadequacy of
packaging that is
unreasonable
-natural
vulnerability in the
procedure of
circulation,
external strain
during the process
Solutions
-Packaging
system of pizza
can necessarily
shield quality of
food as well as
safety
Value Proposition
-value proposition
indicates towards
specific bundle of
product/services
that can generate
value for different
customers and are
unique. These
factors can satisfy
the identified
Unfair Advantage
-The pizza
packaging system
cannot be
effortlessly
copied otherwise
bought
Customer
Segments
-Includes all the
individuals as
well as
organizations for
which the
company is
creating value
-Small
businesses

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of transporting
food materials
-contamination that
can influence the
hygiene of the food
that is pizza
needs and
characteristics
include
innovation,
usability, price,
prestige and
customization.
Value
propositions also
include catchy
packages, on time
delivery, shipping
facility,
unconventional as
well as
unexpected
variations
mainly pizza
retailers
-Individuals such
as family of
married couples
with children,
college students,
young
professionals
Key Resources
-Key resources
include the
suitable
infrastructure
that helps in
creating,
delivering and
vcapturing value.
Also reflects the
assets that are
indispensable in
the business
model namely
physical
(inventory,
instruments),
intellectual
Channels
-Refers to diverse
touch points
through which the
pizza packaging
business can
interact with their
target customers
and deliver value.
-Awareness can
be generated
through e-club,
face book,
snapchat and
many others
-Through delivery
people who carry
product door to

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(designs and
branding),
financial (capital
investment and
cash availability)
and human
(employees and
suppliers).
door else wise
UPS for
shipments
Cost Structure
-Refers to the associated costs of operation that include both
fixed and variable. Primarily, the cost structure comprises of
accounting, contract labour, legal expenses, payroll as well
as benefits, telecommunication, advertising, management
and administration, rent and leasing
Revenue Streams
-Retail sales, e-commerce sales,
diverse events, catering and business
purchases, different menu offerings