Entrepreneurship Project: Pizza Restaurant Business Plan Analysis

This entrepreneurship project outlines a business plan for a pizza restaurant in London, England. It begins with a summary of the business, highlighting the popularity of pizza among youth. The introduction details the nature and mission of the fast-food restaurant, followed by a breakdown of financial requirements, including startup costs for machinery, equipment, and store setup. The plan details how funds will be raised, presents a balance sheet, and lists product offerings, including pizzas, burgers, sandwiches, and beverages. Customer preferences are analyzed, along with proposed strategies for staffing and operations. The cost structure, including fixed and variable expenses, is presented, along with projected sales revenue. The conclusion emphasizes the importance of competition, product quality, and location. References to marketing and business texts are included. The document is a valuable resource for understanding the key elements of a restaurant business plan.

ENTREPRENEURSHIP

Table of content
• Summary
• Introduction
• Financial requirements
• Raising the funds
• Products of the business

Cont..
• Customer’s preferences
• Strategies
• Cost structure of the business
• Sales Revenue
• Conclusion

Summary
• Presently, youth has been overtaken by the delicious tastes of fast food, one of it is
Pizza. Most of the world’s population is being crazy about the pizzas.
• Some of the people like to have it on daily basis.

Introduction
• Nature of the business: Our business will be a pizza restaurant and we will
be serving number of products along with pizzas. The nature of our business
will be of fast food restaurant.
• Mission: Our mission is to provide the customers with best quality of
various pizzas, sandwiches and burgers. We are committed to provide the
best satisfaction to the customers in England.

Financial requirements
Branch of Pizza is established in london so various expenses are incurerd while
setting up a business are as follows:
Expenses Amount
Machinery and equipment £10,000
Kitchen material £5,000
Delivery vehicles £7,000
Rent £1,000
Promotion expenses £1,500
Store decoration £2,500
Other £2,000
Total £29,000

Raising the funds
The proposed balance sheet for the business after initial investments and initial rising
of finance will be as following
Particulars Amount
Assets:
Machinery and equipment
Vehicles
Stock
Cash in hand
Cash at bank
Total
Liabilities:
Owners’ capital
Borrowings:
 Long term loans
 Short term loans
Total
£45,000
£7,000
£250,000
£18,000
£130,000
£450,000
£50,000
£300,000
£100,000
£450,000

Products of business
As we will be providing basically pizzas, but along with that we will also be
providing some other fast food products along with some beverages. The detail of the
same is as following:
Products Cost of material Sales
 Pizzas (different
flavours)
£300.00 £500.00
 Burgers £50.00 £400.00
 Sandwiches £40.00 £600.00
 Rolls (Chicken and
veg-rolls)
£90.00 £200.00
 Beverages (Juices,
cold drinks, shakes
etc.)
£100.00 £700

Customer’s preferences
The following are the proposed details of the customers visiting our restaurant for the
first year: Type of customers No.
Teenagers
 Students 10,000
Adults
 Students
 Employees
15,000
8,000
Families 1,500
Others 5,000
Total 39,500

Strategies
The following is the proposed personnel required for our business:
Personnel required Number
Manager 1
Cashier/receptionist 1
Kitchen staff/chefs 3
Delivery boys 2
Waiters 2
Cleaners 1
Others 1
Total 11

Cost structure of business
The main costs of our business related to various elements can be as following given
in the table below:
Costs Amount of costs
Fixed costs of machinery £30,000.00
Advertisement costs £5,000
Maintenance costs £5,000
Raw material costs £25,000.00
Salaries to employees £5,000.00
Other costs £2,000.00
Total £445,000

Sales Revenue
The expected sales of our business can be as following, and the actual figures may
vary too.
Products Revenue
Pizzas £200,000
Burgers £120,000
Sandwiches £90,000
Beverages £80,000
Others £60,000
Total £550,00

Conclusion
This is the one of the best business anybody can have now days as per the needs of the
customers. The levels of, people have, love for fast food needed to be utilised by the
business houses. So this is one those opportunities which can be capitalised and can be used
for maximising the profits of our business. The main thing needed to be kept in mind is the
level of competition available in the market and the costs of the business. All these things
needed to be taken proper care. The product needed to be of supreme quality to have better
sales in the market. The other important thing is that the business should be at the best and
prime location. The location needed to be chosen wisely as the place which is mostly
visited by the people.

References
• Baker, M., 2004. markerting theory. london: thomson learning.
• Burns, P., 2008. corporate enterpreneurship. palgrave: macmillan.
• D. Jones-Evans., 2007. Enterprice and small business: principles, practices and policy. london: John
Wiley & sons.
• Ibrahim, D., 2019. fast food industry. [Online]
Available at: http://angelajohndotme.files.wordpress.com
• J. Stanworth, C. Stanworth,A. Watson,. D. Purdy and S. Healeas., 2004. Franchising a small business
growth strategy. international small business journal, pp. 539-559.

Thank You