Fundamentals of Entrepreneurship (ENT300) - ButterBake Cookies Project
VerifiedAdded on  2021/06/08
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Project
AI Summary
This project, submitted by a student, details a business plan for ButterBake Cookies, focusing on the fundamentals of entrepreneurship. It includes an executive summary outlining the business concept, which offers various cookie types targeting diverse income levels with home delivery services. The project describes the business before and after a one-month operation, detailing sales figures, profit calculations, and customer demographics. It also provides experiential learning insights, discussing the challenges and successes of running the business, including marketing strategies, financial management, and the importance of customer satisfaction. The project concludes with an analysis of the business's potential for growth and the importance of identifying strengths, weaknesses, opportunities, and threats. Appendices include product photos, advertisements, and customer feedback, providing a comprehensive overview of the student's entrepreneurial endeavor.
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