This project presents a comprehensive business plan for Encore Coffee Roaster Company, focusing on establishing a coffee shop in the Manama region of Bahrain. The plan includes an executive summary, table of contents, and detailed sections on the business idea, nature of business activity, objectives, form of organization, and business aspects. The plan outlines the company's mission to provide a unique social environment with high-quality coffee and complementary offerings. It covers marketing strategies, financial projections, production aspects, and human resources. The financial section includes detailed statements for five years, covering revenue, depreciation, and cash flow. The project also analyzes reasons for success and failure, emphasizing the company's unique value proposition and competitive advantage within the market. The plan aims to achieve a 65% gross margin in the first year and highlights the importance of a loyal customer base.
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