Applied Entrepreneurship Assignment 1a: Nature's Table Project Scope

This project scope outlines the business plan for Nature's Table, a healthy fast food restaurant. The assignment details the industry choice, focusing on the growing food sector and the opportunity for healthy fast food options. It specifies the restaurant's location near the Sydney Harbour Bridge, Australia, and the timeline for establishment. The reasoning behind the venture is the increasing number of health-conscious individuals seeking convenient food choices. The competitive landscape is analyzed, comparing Nature's Table to existing healthy food sellers and traditional fast-food chains. The consumer landscape targets individuals aged 15-55 from the middle and upper classes. The assignment covers all the necessary points of the project scope.

Project Scope Criteria

Table of Contents
INDUSTRY CHOICE.....................................................................................................................1
TIME / SPACE SELECTION.........................................................................................................1
THE REASONING..........................................................................................................................1
COMPETITIVE LANDSCAPE......................................................................................................1
CONSUMER LANDSCAPE ..........................................................................................................2

INDUSTRY CHOICE
Food industry is growing massively therefore a venture opportunity is identified in this
sector which is introducing healthy fast food. The name of restaurant is Nature's Table.
Different types of fast food items will be offered by it which could be eaten by individuals
concerned for their health. People who love eatables will also enjoy its food as taste and health
will be the major priorities of it.
TIME / SPACE SELECTION
The concept of Nature's Table is very new which will be beneficial for it to attain growth.
It has been planned that it will be opened in end of March nearby Sydney Harbour Bridge,
Sydney, Australia. The time which will be required to establish it successfully will be around 45
days.
THE REASONING
The main reason for introducing a healthy fast food restaurant in the market is increasing
number of health conscious foodies who ignore fast food because of their health. Nature's table
will allow them to have all their favourite eatables without getting worried about their wellness.
There will be different items such as pizza, burger and other snacks which will be made from
healthy ingredients. All of them will be low in calories attract people to enjoy tasty food. The
reason for selecting the location near Sydney Harbour Bridge is its attractiveness and a popular
tourist location. As the goal of the restaurant is not only to attract fitness freak individuals but
also other people who love and enjoy fast so the founder has planned to establish it near a
famous place. It will help to attract large number of persons and capture a large market share.
Currently food industry is growing massively therefore an opportunity in this sector is selected.
COMPETITIVE LANDSCAPE
There are various healthy food sellers in Sydney which are Daily Greens, Egg of the
Universe, UMU Organic, Verd, Yulli's, Pilgrims Cronulla, Ouroboros Organic Wholefoods etc.
All of them are selling healthy eatables but these are not selling fast food items which shows that
competition for Nature's Table in Sydney is very low. On the other hand, famous restaurants
such as Subway and KFC may create a little competition for it as they are taking initiative to
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offer healthy fast food to the customers. The organisation have also planned to deal with them by
keeping range of eatables in the menu so that large number of customers could be attracted.
CONSUMER LANDSCAPE
The number of individuals who are highly focused towards their health is continuously
increasing in Australia. By keeping this trend in mind business idea of Nature's Table is
formulated. The consumer base of the organisation could be strengthen because fast food items
which are low in calories and good in taste will be offered by it. The innovative concept will help
it to attract large number of foodies who love to eat fast food but they also want to maintain their
health. The targeted individuals will be from age of 15 to 55 from middle and upper class of
society.
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