Reflection Report: Design Thinking and Entrepreneurship Module

This reflection report provides a comprehensive self-analysis of a student's learning experience in a design thinking and entrepreneurship module. The report critically examines the student's understanding of key concepts such as design thinking processes, entrepreneurship, and innovation. It details the knowledge gained, including design theories, innovation types, and the role of entrepreneurship. The student reflects on personal development, identifying strengths and weaknesses, and outlines action plans to enhance emotional intelligence and thought pronunciation. Furthermore, the report covers topics like journey mapping, competitor analysis, and fundraising campaigns. This analysis showcases the student's growth and understanding of design thinking, innovation, and entrepreneurship, highlighting the practical application of these concepts through various activities and feedback received. The report provides a detailed account of the learning journey, including the application of various concepts, the development of new skills, and the ability to analyze and reflect on the learning process.

Running Head: REFLECTION REPORT
Reflection Report_ Design It

2
REFLECTION REPORT
Table of Contents
Introduction................................................................................................................................3
Critically self-analysis of design thinking and entrepreneurship activity..................................3
Personal Development...............................................................................................................4
Knowledge Development...........................................................................................................5
Personal strength........................................................................................................................9
Personal weaknesses..................................................................................................................9
Conclusion..................................................................................................................................9
Action plan to enhanced emotional Intelligence........................................................................9
Action plan to enhanced Thought Pronunciation process........................................................10
References................................................................................................................................12

3
REFLECTION REPORT
Introduction
This report is supportive to demonstrate self-analysis of entrepreneurship activity and design
thinking. It also shows the critical analysis of personal development as well as knowledge
development in an appropriate manner. It demonstrates the Personal strength and Personal
weaknesses. Moreover, an action plan shows the ways to overcome the personal weaknesses
systematically.
Critically self-analysis of design thinking and entrepreneurship activity
In this week, I gained my awareness about “Design it”. I also learned about the tutors as well
as a syllabus that will be covered in this section. I gained my knowledge about some
important factors such as conceptual framework of Design, Design theories, design thinking
process, the concept of entrepreneurship, and innovation. In addition to this, it can be said
that the conceptual understanding about the design thinking can support to clear the design
concepts issues that will support to obtain a favorable outcome in long-run. Furthermore, the
depth knowledge about these factors also supports to enhanced knowledge as well as improve
the professional skills in an upcoming period. Along with this, it can also be said that my
tutors deliver the depth information about such factors that was also supported to develop the
depth awareness in long-run. I also created my understanding about small and medium-sized
initiatives. In addition to this, my tutor was very helpful and she motivates all students to
participate in the classroom. I created my knowledge regarding the importance of an
innovative blog and also know about the process of innovation (Arslan, 2014).
In addition to this, it can also be said that there are certain phases named discovery, chose,
implementation, and capture are included in the innovation process. I gained my knowledge
about some aspects of architecture innovation, innovation versus radical innovation,
incremental, Platform innovation, and Discontinuous innovation. In addition to this, it can be
said that some different types of innovation dimension such as paradigm, product, position,

4
REFLECTION REPORT
and process. At the same time, I also gained my understanding towards the innovation flow
which can also effective to blog writing (Asoodar, et al., 2016).
In oppose to this, I also gained my knowledge towards the entrepreneurship role in the
existing time similarly offer depth data towards the design thinking procedure. The depth
knowledge about such subject can help to enhance my understanding that can enhance my
confidence level in a systematic way. Along with this, my tutors provide the reliable data in
the class that engage students in an appropriate manner (Astrid, 2017).
In addition to this, I also analyzed that the engagement of students was a support to eliminate
the boring environment from the class. Furthermore, I also improved my knowledge about
the design thinking procedure that helps to effective blog writing in long-term. In addition to
this, it can also be said that tutors also provide the positive feedback that encourages the
students to perform better. Along with this, the design thinking supported to gain the
awareness about the execution of executive decision making, techniques and procedures, and
implementations of various factors. Moreover, there are different elements which play an
important role in the writing of blog (Avgerou, et al., 2016).
These elements are communicating the plan, optimum use of resources, and business plan.
Furthermore, I analyzed that planning about the task can support to get a positive outcome in
specified time and cost. In addition to this, I also increased my knowledge about the
consumer’s innovation. In oppose to this, blog writing can make attractive by proper time and
use of innovative techniques. In addition to this, I also increased my knowledge about
entrepreneurship that can be significant in each sector. At the same time, the depth
understanding of the entrepreneurship role can gain my knowledge in long-term (Blythe, et
al., 2014). Moreover, I also gained about the methods, importance, and challenges of the
entrepreneurship. The understanding of these challenges was supportive to obtain the
competitive advantages in long-term. At the same time, it will be also effective to overcome

5
REFLECTION REPORT
the upcoming challenges in an appropriate manner. In addition to this, it can also be said that
I increased my understanding of such factors which can be supportive to enhance my
professional as well as personal life in long-term. In addition to this, it can be said that the
last day of this module was a support to demonstrate the actual learning level systematically.
Personal Development
In the module third, I gained my awareness about the theories of design thinking
appropriately. I increased my knowledge about certain theories of design thinking like logic
of reasoning, learning, co-creation, convergent thinking, and action research theory. In
addition, it can be said that such theories can also be supportive to include appropriate
information to write the blog. I increased my consciousness regarding basic reasoning design
which helped to eliminate the issues in blog write in a systematic way. I also enhanced my
understanding about kinds of reasoning such as abductive reasoning, deductive reasoning,
and inductive reasoning (Cai, 2015).
The inductive reasoning is implied to create a hypothesis towards the goal. The deductive
reasoning is exercised to prove the hypothesis appropriately. Beside this, abductive reasoning
support to determine the methods that will accomplish the desired value. In this module, each
student has presented their blog in front of the class which was very complex for me because
I was worried about the presentation. In addition to this, after the presentation, I discussed my
presentation with my classmates. As a result, I found some personal strength as well as
personal weaknesses (Chen, et al., 2015).
In this section, I increased my awareness about design issues along with design techniques
that mitigate the issues of design in long-run. Moreover, I created my understanding about
different design thinking techniques named visualization, brainstorming, and spotting the
obvious. It will support to solve the problem in an appropriate manner. I gained my
knowledge about the design thinking procedure to eliminate the design issue in a systematic

6
REFLECTION REPORT
manner. The understanding about techniques can help to develop the deep knowledge
regarding problem-solving. I also understood that the visualization activities can help to
attractive blog writing (Hyland, 2015).
Knowledge Development
The knowledge regarding the Journey mapping, mind mapping, value chain, and value
network to improve the knowledge systematically. Through journey mapping, I improved my
conceptual understanding about the graphical presentation that was significant for me due to
presenting the consumer experience about the products and services of the company. There
are some significant factors that were considered in journey mapping like the development of
current experience, visualize probable knowledge, and visualize sample of new opinions
(Kilian, 2015).
From the journey mapping, there are different elements that will be included in customer
selection, graphically present the opinion of consumers for specified goods and services.
Afterward, identify the specified number of customers for conduct the interview and identify
the themes. In addition to this, I also learned about the added value that will be significant for
me to provide added value to the business in the upcoming period. I also gained my
knowledge towards the generic value chain wherein two activities are considered like primary
and supportive activities (Lee, et al., 2014).
Along with this, it can also be said that primary action involves inbound logistics, outbound
logistics, services, marketing, operation, and sales. On the other side, the support activities
also considered certain factors such as human resources management, firm infrastructure,
technology development, and procurement. I also gained my knowledge about the methods to
create Mindmap. In addition to this, such kinds of data are significant for me to enhance my
personality because of increasing my knowledge in many sectors. Along with this, I learned
about some significant sectors like research methods, ethics, data sources, data types that will

7
REFLECTION REPORT
be significant to improve my professional along with personal life in a systematic way
(Lestari, 2017).
Moreover, each technique was significant in designing because of accomplishing the
specified goal appropriately. The depth knowledge regarding the research design can help to
gather the data systematically. The entire procedure is implied to design interview structure
and identify the ethical problems. I have gained my understanding regarding assumption
testing, development of concept as well as fast prototyping. As a result, it would be
significant to blog-writing in the future. In this session, the first activity was associated with
developing the concept in which I have increased my knowledge about how to build concept
in terms of the comprehensive way (Pearson, 2014).
Furthermore, the second activity was related to assumption testing in which tutors has shared
the information to make a hypothesis. This information is beneficial for me to accept or deny
the hypothesis as per the collected data. As a result, I am competent to get the accurate result.
The final activity of this session is associated with fast prototyping. It is supportive for me to
design the thinking process. In this session, I have gained knowledge about different ways for
developing prototyping in an efficient and effective way. Hence, I felt that knowledge
regarding these activities could be beneficial to make a feasible judgment (Pigg, 2014).
I have also developed my knowledge regarding different types of approaches which could be
beneficial to make innovation. I have learned that two factors are essential to launching the
readiness. These factors are the content of launch readiness and planning purpose.
During this week, I also gathered feedback about storyboards and prototype. This feedback
aids me to eliminate the challenges in a comprehensible way (Pissin, 2015).
Moreover, I have developed my understanding of different factors that can be used to
implement the plans. These factors are the hypothesis that would be tested in the upcoming
period, financial needs, methods, and consider the cycle procedure of design. In addition, this

8
REFLECTION REPORT
week was significant for me as compared to other because here I have gathered many
feedbacks from team members regarding prototype and storyboard. It can aid to refine my
knowledge and career in the future (Prestridge, 2014).
In this section, I gained my knowledge regarding different elements such as competitor
analysis, design as communication, and 4Ps of marketing, entrepreneurial marketing
campaign, and target market. In addition, these elements were beneficial to design the
entrepreneurial marketing campaign.From the competitor’s analysis, I gained my knowledge
about the different types of competitors such as future, direct and indirect competitors.
Additionally, in case, an organization provide similar goods and services then it can be direct
competition (Rostami, et al., 2014).
Further, the organization provides substitutes goods to the consumers then it could be indirect
business competition. The future competitors are not indirect and direct it could occur
anytime. I also gained my knowledge towards certain communication ways named partners,
word of mouth, digital, traditional media, and direct, social media. It will help to direct
communicate with consumers along with help to make a positive relation with consumers in
the upcoming period (Ting, 2015).
It could be beneficial to enhance my communication skills which build my personality in
long-term. In the tenth section, I gained my knowledge regarding the design of
entrepreneurial fundraising campaigns. I gained my knowledge regarding different
components like fundraising and capital sources for entrepreneurial innovation in design
(Yuan, et al., 2016). At the same time, it can also be said that others components are the role
of finance, fundraising campaigns, long-term plan, resource requirements, and suggestion for
time structure. I also gained my knowledge about internal and external financing sources. I
increased my understanding of advantages and disadvantages of fundraising. I learned about
crowdfunding which supports to gather the capital from the public in a systematic manner.

9
REFLECTION REPORT
This is the last second week of the section, in this section, I presented my whole learning that
I learned during this section (Török, et al., 2017).
Additionally, I also learned that designers groom its personality as well as professional skills
because of delivering the relevant data about the blog systematically. In the last week, I
learned about the future scope regarding design. There are certain elements that show that the
design can be beneficial in future. These are wide use of design thinking, design thinking in
the developed company, Industry redesign, continuous design, growth and strategy, and
design for growth (Xu, et al., 2016).
Personal strength
I also analyzed my personal strength as well as a weakness that can direct impact on my
performance. I understood my personal strength by tutors, friends, and classmates. The
personal strength can support to enhance my personality as well as professional skills in long-
term. The following factors show the personal strength:
Personal strength
 Active listener
 Prompt decision making skill
Personal weaknesses
I addressed my personal weaknesses from the feedback of groups, friends, and tutors. It will
also help to know about my negative features systematically. I also learned that depth
understanding about the personal weakness can help to mitigate the future problems in a
systematic way. The personal weaknesses are discussed as below:
Personal weaknesses
 Provide depth information
 Complexity in presenting the opinion

10
REFLECTION REPORT
Conclusion
As per the above interpretation, it can be summarized that entrepreneurship and innovation
can be significant to improve the design process in a systematic. Moreover, it can also
conclude that understanding about the personal strength and weakness can direct influence
personal as well as professional life.
Action plan to enhanced emotional Intelligence
S.No. Model for improving the
Emotional Intelligence
Time Period Result
1. Self-awareness Model Week 1-2 From the use of this model, I
can identify my emotions
appropriately.
2. Capability Model:
Knowledge
Week 2-4 Capability model can be
supportive to create a
knowledge about emotions in
depth.
3. Trait Model: Self-discipline Week 4-8 Trait model can help to control
me before reacting on any
activity.
4. Empathy Model Week 8-12 Empathy model will support to
create various emotional
networks over the time.
It will help to make a robust
relationship with people on
behalf of their emotional
response.
5. Social Skills Model Week 12-14 The social skills model can
support to manage
relationships that can be
effective to overcome
emotional judgment issues.
Action plan to enhanced Thought Pronunciation process
S.No. Models to improve
Thought Pronunciation
procedure
Time Result
1. Voice tool: recognition Week 14 The voice tool will
support to identify the
peach of sound due to
improving the voice
peach appropriately.
2. Vocabulary tool:
thought process
Week 15-18 It will help to enhance my
thought process that will

11
REFLECTION REPORT
improve my
pronunciation.
3. Self-assurance Week 19-21 It will improve my
confidence.
4. Problem determination Week 22 The problem
determination skills can
support to make a
favorable relationship
with consumers in the
upcoming period.
5. Thought Procedure Week 22-24 Through process will help
to overcome the direct
reaction on any particular
topic.

12
REFLECTION REPORT
References
Arslan, R. S. (2014). Integrating feedback into prospective English Language Teachers'
writing process via blogs and portfolios. TOJET: The Turkish Online Journal of
Educational Technology, 13(1).
Asoodar, M., Atai, M. R., & Vaezi, S. (2016). Blog-integrated writing with blog-buddies:
EAP learners’ writing performance. Journal of Educational Computing
Research, 54(2), 225-252.
Astrid, A. (2017). USING PEER-RESPONSES AND TEACHER’S WRITTEN FEEDBACK
TECHNIQUE THROUGH BLOG IN WRITING II CLASS OF ENGLISH
EDUCATION STUDY PROGRAM. Vision: Journal for Language and Foreign
Language Learning, 4(1), 5-26.
Avgerou, E., & Vlachos, K. (2016). The blog as an innovative tool for the development of the
writing skill in the Greek EFL class. Research Papers in Language Teaching and
Learning, 7(1), 212.
Blythe, S., Lauer, C., & Curran, P. G. (2014). Professional and technical communication in a
web 2.0 world. Technical Communication Quarterly, 23(4), 265-287.
Cai, S. (2015). Han Han and His Blog Entries: Voicing Concerns About His Country as a
Public Intellectual. American Journal of Chinese Studies, 35-57.
Chen, W. C., Shih, Y. C. D., & Liu, G. Z. (2015). Task design and its induced learning
effects in a cross-institutional blog-mediated telecollaboration. Computer Assisted
Language Learning, 28(4), 285-305.
Hyland, K. (2015). Teaching and researching writing. UK: Routledge.
Kilian, C. (2015). Writing for the Web. USA: Self-Counsel Press.