Entrepreneurship and Small Business: Personality, Environment Analysis

This report delves into the application of the Big Five personality model within the realm of entrepreneurship, with a specific focus on the contrasting personalities and business environments of Bill Gates and Steve Jobs. The report explores how traits like extraversion, openness, conscientiousness, and neuroticism, as well as agreeableness, manifested in the behaviors and decision-making processes of these prominent figures. It examines how their backgrounds, cultures, and educational experiences shaped their entrepreneurial journeys. Furthermore, the report investigates the environmental factors, such as culture, nationality, and education, that either fostered or hindered their entrepreneurial endeavors. The analysis provides insights into how these factors contributed to their successes and offers a comparative perspective on the diverse paths to entrepreneurial achievement. The report also references the works of key scholars in the field, providing a comprehensive understanding of the subject.

ENTREPRENEURSHIP AND SMALL BUSINESS
MANAGEMENT
LO 3 AND LO 4

BIG FIVE PERSONALITY MODEL OR THEORY

AGREEABLENESS
Effective business people like Bill Gates
and Steve Jobs were benevolent and liberal
with their workers and subordinates.

EXTRAVERSION
• Bill Gates was social butterfly and associate with others about thought and development.
When contrasted with which Steve Jobs was contemplative person who every now and
again cooperate with anybody.

OPENNESS
This quality highlights attributes, for example, creative energy and understanding, and those
high in this characteristic likewise have a tendency to have an expansive scope of interests.
Individuals who are high in this characteristic have a tendency to be more bold and
imaginative. Both Bill Gates and Steve Gates have open identity as they were extremely
inventive and open to attempt new and one of a kind thing boldly. They concentrated on
handling new difficulties successfully and productively.

CONSCIENTIOUSNESS:
• Entrepreneurs the individuals who have uprightness have abnormal state of insightfulness
with great drive control and objective coordinated conduct . These sorts of business
visionaries devour additional time in arrangement and achieve fundamental errands first.
They focus in detail and appreciate setting plans. Both the Bill Gates and Steve Jobs were
honesty as they appreciate getting ready calendars and achieve imperative errands first.

NEUROTICISM
• Both Bill Gates and Steve Jobs have
identity neuroticism as a part of their
identity. In this manner, they were
extremely well in controlling their
feelings and manage their pressure
successfully and productively.

DIFFERENT ENVIRONMENTS THAT FOSTER
OR HINDER ENTREPRENEURSHIP
Basis on which different environments that foster or hinder
entrepreneurship are:
• Background experience
• Culture
• Nationality
• education:

BILL GATES
• Background experience: Bill Gates is a good
successful entrepreneur and businessman. Founder of
the software world's largest company is software
through technological innovation. He is one of the
richest man great alive. He dropped out of Harvard to
create Microsoft with friend Paul Allen. In 2014,
gates stepped down as Microsoft's chairman to focus
on charitable work at his foundation, the bill and
Melinda gates foundation.

CONT....
• Culture: Bill gates preferred to read
books and his culture promotes his
growth and development.

CONT.…
• Education: Bill gates was born by his
birth name William Henry Gates ON 28TH
OCTOBER 1955, in Seattle, Washington,
US. He belongs to white- American
ethnicity and holds American nationality.
His schooling completed by Lakeside
School, and college is Harvard College.
Place of birth is Washington, Seattle.

STEVE JOBS
• Background experience: He is an
American business a great success
entrepreneur and computer programmer.
Computer designer and house decision
maker Steve jobs is co founder of Apple
computers.

CONT....
• Culture: Jobs had realized there was a huge gap in the computer market. At that time
almost all computers were mainframes. His past days passing when jobs, there has been
an consuming spotlight focused on both the man and the company he made-up. Jobs have
passion and creativity and great innovative ideas to built a new technology as so far. The
factor is the critical role that company culture played in apple's success.

CONT.…
• Education: In 1972 he graduated from high school, then he look for the reed colleges in
Portland, Oregon, for two years. In 1974 he visit in India to study one semester and study
about eastern religious. He joined one of the group name was home brew computer club
in 1975. then in 1976, he and Wozniak formed their own company it is called by apple
computer company.

REFERENCES
• Kirzner, I.M., 2015. Competition and entrepreneurship. University of Chicago press.
• Dees, J.G., 2017. 1 The Meaning of Social Entrepreneurship. In Case Studies in Social
Entrepreneurship and Sustainability(pp. 34-42). Routledge.
• Brenkert, G.G., 2017. Entrepreneurship, ethics, and the good society.
In Entrepreneurship (pp. 85-128). Routledge.
• Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.

THANK YOU