Enterprise and Entrepreneurship: Business Plan, Feasibility Report

This report delves into the realm of entrepreneurship, presenting three distinct business ideas: smart luggage bags with face recognition, an online website for outfit selection, and folding laptops. The report meticulously examines the feasibility of each idea, evaluating production and marketing aspects. It then selects smart luggage bags for a detailed business plan, including situational, PESTLE, and SWOT analyses. The marketing mix, segmentation, targeting, and positioning strategies are outlined, alongside financing and monitoring mechanisms. The report also explores the skills and attributes required for entrepreneurial success, contrasting social and commercial entrepreneurship, and concludes with reflections on the diverse experiences within different types of enterprises.