Report on Managing Entrepreneurship, Innovation & Creativity - BUS101

This report delves into the multifaceted aspects of managing entrepreneurship, innovation, and creativity. It begins with an introduction highlighting the importance of these elements in the modern business landscape and then presents the author's background in business management and entr...Read More

Managing
entrepreneurship,
innovation &creativity

Table of Content
INTRODUCTION..............................................................................................................................3
TASK 1..............................................................................................................................................3
TASK 2..............................................................................................................................................4
Theme D: Entrepreneurial journey.................................................................................................4
TASK 3 .............................................................................................................................................6
The concept plan............................................................................................................................6
CONCLUSION ...............................................................................................................................10
REFRENCES...................................................................................................................................11

INTRODUCTION
Managing entrepreneurship, innovation &creativity can be understood as one of the most
important business aspect coming up within global business scenario through which young
creative minded people are able to start their own business develop long term position of effective
activities. The report explains how passionate vision and handwork determine to bring on keen
synergy of focus, developed thinking patterns and to functionally bring more technical
advancement with relative dynamic working ethics to pertain on longer profitably and goodwill
completion. The report also examines business plan formulation with wide essential parameters a
and to pertain onto larger technical dynamic working patterns for dynamic business working
strength within business world and how entrepreneurship vision works as one of the biggest asset
to gain long term synergy of profitability and consumer goodwill (Benoist, 2018).
TASK 1
I have studied business management and law in my academic career within my high school
and college years through which I have gained high experience of law, corporate business
principles and to bring on new synergy within my professional work in my career to determine
wider role paradigms to build corporate success for longer work hemisphere. My family is also
entrepreneurial where my parents had their own business, through which I developed longer
passion to build new ideas with use of innovation and creativity in my performances for gaining
strong metrics for higher revenue collection. Pre-entrepreneurial skills i posses are hard-working,
passion to pool in new ideas and collective working structure with motivation and supervision to
subordinates which bring on new dynamic working strength of new ideas and rational potentiality
with relative research abilities (Caneque and Hart, 2017). I also posses foresighted business

thinking abilities which will help me to bring on longer business avenues and to develop customer
oriented businesses for gaining higher profitability and consumer market share goodwill. I also
posses analytical skills, data research abilities to work on various projects which will help me to
bring on best parameters of working paradigms as per global competitive scenario through which
more active work ethics can be generated to bring on new quest of technical advancement within
my enterprise.
TASK 2
Theme D: Entrepreneurial journey
The entrepreneurial journey is like running a marathon or climbing a mountain can be
understood by the plethora of determination, hard work with vision is underpinned within the
working potentialities of entrepreneur to bring out best outputs from business. The entrepreneur
foresighted working ethics have wide role to build longer working ethics into business and to
develop keen synergy of consumer oriented parameters for pertaining longer technical efficiency.
Journey of entrepreneur is not only one of the most highly challenging keeping data and profits in
check but also to keep all employees working motivated to bring on best working performance
metrics for longer working paradigms and to pertain on best dynamic standards for gaining higher
innovation with changing pace of time. Entrepreneurial journey can be understood as highly
optimistic working patterns functional work as it puts on sole responsibilities and technical
advancement within all employees to bring on new synergy of working paradigms within
enterprise. An enterprise operations and business decisions are performed under the supervision of
entrepreneur who brings in innovation and functional thinking patterns of higher diversity within
employees where it enables to bring on technical efficiency with continuous passionate working
ethics. There are various world renowned entrepreneurs who enable us to analyse how the positive
working outlook, keen synergy of continuous innovation and higher quest for gaining stronger
paradigms at work are the key potentialities to bring longer success to businesses (Cheng, Cheng
and Zhuang, 2019).
There is also explanation of how determinants within entrepreneurial journey enables to
build higher synergy of technical advancement within relative working arenas and to achieve
longer position with competitive work determinants. Journey of entrepreneur is like marathon
which enables us to examine how the extensive role and vision to build longer potential business
is solely under him where there is wide functional duty to keep all competitive companies within

the same industry positions in check. The dynamic competitive global business scenario gives
huge external risks to various companies and entrepreneurs who are establishing their new
businesses and to function out with higher dynamics under focus of new competitive arenas (Wu, ,
2017). The journey also enables us to bring out higher technical advancement among
entrepreneurs who are using their own skills and parameters to build on keen synergy of vision,
passion and higher quest to bring on best functional patterns through which wider focus can be
attained at work. Motivation and leadership works as biggest strength of an entrepreneur which
keep on building higher supervision among employees and to rationally uplift their businesses
with strong competitive working strength. The journey of management is highly focused to bring
on best paradigms of innovation at work and to relatively bring on the keen synergy of gaining
longer profitably metrics which will enable to be profitable and to gain higher quest among
working ethics. Entrepreneurial working skills are not only potentially the most important but are
the base which keeps on motivating to build on new businesses and higher success for best
developed working scenario. The increasing competition among firms are giving huge external
factors of risk to them for bringing on new synergy of functional efficiency and to pertain onto
best working potentialities which will develop larger work ethics among businesses. The journey
enables us to analyse that the rapid growing competition among young entrepreneurs are not only
giving larger role to bring efficiency within their performance metrics and to attain the best
fundamentals which will gain longer profitable metrics (Cornelissen, Granqvist and Lounsbury,
2017).
The entrepreneurs are highly influential to bring on higher technical efficiency within
business segments within society and to pertain on larger roles of advancement within working
segments where there is large innovation, creativity and higher working strengths among
employees parameters. The entrepreneurs are known to be highly pragmatic and effectively
working with operations advancement among all paradigms where leaders supervision enables to
gain longer position onto more rational working strengths. Entrepreneurs journey are highly
known to be one of the most extensively competitive with increasing competition , working
plethora with higher demand of innovation and dynamic working standards of business
performances (Coulson-Thomas,2017). The entrepreneurs are known with their charismatic styles
of working vision and pertaining power of synergy into action which motivates people working
under the company and also to work with strong rational creativity for larger extended

hemisphere within employees. Entrepreneurs are known to be dynamic and stronger vision
oriented which not only brings larger creativity within working hemispheres at company but is
highly correlated to higher need of technical advancement within work paradigms to pertain on
longer extended profitable outcomes . The vision with which businesses are focused and worked
on within enterprises are extendedly focused to bring on keen development where customers
market share growth is examined and worked on with supervision and enlarged profitable
resources. The entrepreneurs are known to be continuously focused to bring on higher innovation
at wok, plan resources utilization and investment paradigms which will enable to bring on keen
focus on latest trends of market analysis and to build on wider scope for gaining competitive edge
benchmarks. Increasing competition within entrepreneurs are highly profoundly impacting on
working grounds among employees as it explains sole responsibility to utilize the wider scale of
determinants, framework of higher competition and to bring on best working paradigms
(Cunningham, Lehmann and Seitz, 2019).
TASK 3
The concept plan
Introduction: A new cafe Bright coffee house is starting up with innovative meals in menu, high
comfortable ambiance and attractive infrastructure to provide the best facilities within the
customers market share. The food service industry is blooming up with extensive competition and
higher upscale demand among consumers of cafes and various products with innovative market
demands and huge opportunities for induction of innovation and functional efficiency. The bright
coffee house cafe will be operating with the best quality standards, keen focus on raw fresh
ingredients to be sued and in presenting higher technical advancement among consumers who look
upon experiencing the best quality factors and rational creativity within all operations.
Objectives:
 To deliver the best performance metrics within all business fundamentals while operational
efficiency will be developed to bring on higher revenue from higher customers market
share and to bring on best quality standards which are highly competitively demanded by
businesses in food industry (Dodgson and Gann, 2020). To be highly innovative and business focused to gain relative competitive business
strengths and to focus on developing higher diversity within employees by training them
for delivering the best performances within set parameters.

Market research: The market research focuses on primary and secondary competitors where there
are various wider opportunistic growth growing up within business scenario and growing up
competitiveness gives the demand of strategic management for bright coffee house. The primary
competitors are hotels, restaurants which are already established in nearby areas with high
goodwill paradigms , through which there is high demand to build on new profits. Secondary
competition are the various new food apps and cafes starting up to provide coffee related products,
which will be an important competitor factor to be kept in mind for building new extensive growth
paradigms within business scenario. Market research will enable to bring on best standards of
competitive strength and to regulate the operations with best working strength for gaining the best
profitable outputs and revenue scale. It is highly vital for cafes, food companies to built business
strategies with high innovation to maximize the return on investment, effectively achieve business
with goals and profitability margins. Innovation build expansion plans for company to effectively
respond to industry demands and increasing markets hare along with focus on preferences of
customers. Innovation builds competitive culture in company where management has high focus
on using the latest research analysis as base to integrate them in business expansion strategies and
reach new levels of revenue profitability.
Target market: The target market are young age people and coffee lovers who await to experience
high comfortable ambiance within cafes, where bright coffee house cafe will be planning to
generate strong parameters of best working experiences. The customers will be targeted with the
best fundamentals of working services by employees and to pertain onto the higher quality metrics
to gain their trust for longer working plethora. The target market is highly developed with wide
customer market share opportunities and to bring on latest factors to attract customers high scale
innovative marketing is required through social media and high scale internet usage which will
enable in building higher upscale services (Etzkowitz and Zhou,2017).
Marketing: One of the biggest factor is marketing to attain high scale profitable market share as
dynamic business scenario holds maximum opportunities to develop longer scale paradigms for
companies with marketing. The 4ps of marketing which are place, product, price and promotion
which holds maximum opportunities for new businesses to bring on dynamic business
functionality for leveraging wider scope services and to factorize larger innovation within quality
standards. Place factor of marketing is highly convenient as cafe is located in near main area to
gain larger consumers market and prices of products, services are also strategically formulated as

per competitiveness within the industry. Promotion will be done through social media and upscale
demands within consumer segregated market share to gain huge place within business world.
Product factor explains higher innovation and quality parameter of services and meals offered by
cafe bright coffee house which will be developed as per the strategic demands factors.
Human resources: The bright coffee house management teams which are the main human
resources will be trained with expertise and skills to bring on rapid progression and best services
delivered among all consumers. The human resources are not only one of the most important
component but also holds wide opportunities to bring on paramagnetic working force of
innovation within all services through which wider scale profitability can be developed (Galindo-
Martín. and Méndez-Picazo, 2020).
Operations (Business canvas model):
The business canvas model is one of the most innovative business model which Bright
coffee house will be using to build on higher position metrics and developed business scenario for
producing cost effective, operations which are not only advanced and developed to bring on higher
keen synergy of optimistic growth within production arenas. The wider use of innovation will help
cafe to build longer synergy of revenue, goodwill among customers market share and develop
longer profitable position within business scenario along with operations efficiency and developed
paradigm to bring on longer working status which will enable to bring high developed efficiency.
Innovation is variably different from invention on various parameters which can be understood as
innovation implements usage of new machinery with the latest technology of already invented
products.
Key partners:
 Suppliers of raw materials
 Infrastructure and furniture suppliers Interior designers
Key activities:
 Coffee drinks and various best quality meals being served to customers Marketing and advertisements
Key resources:
 Human resources which are employees and management teams Coffee making machines (Malecki and Spigel, 2017).

Value proposition: The value proposition will be structured based on how variable the new technologies are
used, which will also keenly promote larger innovation and profitable outcomes to bring
on active functional strength with regular paradigms.
Customer relationships: The customer relationship is highly functionally operated by bringing on
best factors of training, leveraging onto best factors of paradigms and it will be done with social
media advertisements and use of web marketing to bring on best factors of strength, higher
goodwill and developed rational usage of working strength.
Customer segments: All age group people will be targeted and segmented within customer market
ends through which wider upscaled services of higher quality castors shall be driven to bring on
best paradigms for factoring on the best standards (McLuskie, 2017).
Channels: Communication and functional channels are actively worked on with higher innovation
and function efficiency where cafe will be using online sources and rational use of social media to
build on wider rational functional usage.
Cost structure: The cost structure of cafe will be planned and used effectively to be cost effective
and highly presentable to bring on profitable working paradigms, budgets will be formed and used
to build on long term synergy for gaining technical advancement and profitable outcomes. Cost
structure will be divided and formed within operation management based on requirements through
which wider scale services can be further operated and to programmatically work on the various
new future requirements with strategic planning and visionary approaches to cultivate larger
metrics of working efficiency.
Revenue streams: The revenue which is leveraged and functionally structured shall be used
further by cafe for investing higher within functional structure and to actively produce larger
factors of revenue. Cafe shall be gaining revenue from cafe where there are various customers
market share segregated, developing long term fundamental which will add to goodwill ad
revenue collection for longer viable position metrics (Mongelli. and Rullani, 2017).
Legal issues: The legal issues will be looked upon by top management teams within cafe which
will work as one of the biggest asset for company and relatively help the brand to build higher
goodwill among business operations to gain stronger consumer market potentialities and to
functionally be optimistic with strong legal framework. The cafe will be building strong internal
structure and high developed ethical standards to be ethically responsive among consumer market

factors, use the best quality of all usage within operations and to bring on best utilization which
will later develop new working strengths.
Financial: The financial funds which will be used by Bright house cafe will be developed as per
the resources requirements which are various furniture requirements, materials to obtain best
working paradigms and to develop best working factors of financial strength. There will be more
focus to bring on cost effective technology usage and to productively build large synergy of focus
for best outputs. Finance is an important parameter which will enable the cafe to pertain on best
standards of working inputs which will be used as investments, through strategic planning and
developed rational functional position metrics (Niccum, Sarker, and Trowbridge, 2017).
Risk, contingency and exit strategies: Liquidation or mergers are the best exit strategies for cafe
to use for developing the contingency plans and risks which hold high potentiality to pool out the
company from the high dynamic competitive industry. The risks and contingency situations are
developed with increasing competitive business world where technology works as biggest asset to
build strategic business plan and rational functional place among business world. Bright coffee
house will be using change models such as lewis change model to develop contingency plans and
further invest with higher training paradigms to bring best services among consumers market
share. The contingency plans are highly important to pertain on best paradigms and factors of
technical advancement with continuous focus on the best working strengths, ken synergy of
profitability and goodwill attainment among consumers.
Other issues:
The various other issues which may be faced by cafe to bring higher opportunistic growth
and factored developed business opportunities through which wider customer market share can be
attained. The issues will be solved bys strategical marketing by Cafe to attain higher profitable
working outputs, leverage best fundamentals by revenue which will further add to goodwill and
developed business functional parameters. Top management and owners are highly responsible to
bring on vivid changes, new technical advancement and higher working efficiency for productive
functional paradigms (Nunes and Eisner, 2018).
CONCLUSION
The report can be concluded with the explanation how diversified and functional
operations within the entrepreneurship business role are highly impacting the work scenario for

gaining longer pertaining synergy within the set parameters and how role of entrepreneur is one of
the most challenging. Report also concludes various skills and plethora to bring larger work
efficiency at working paradigms to train employees with higher innovation diversity and to be
technically advanced with all functional roles to deliverers strong supervision. Report also further
concludes how new cafe can be opened with various resources and strengths within all operations
to actively bring best outputs of resources and profitable working paradigms to attain higher
goodwill within working force (Schmitz, A Urbano and Guerrero,, 2017).
REFRENCES
Books and journals.
Benoist, L. P., 2018. Do bitcoin and the block chain support innovation and
entrepreneurship (Doctoral dissertation).
Caneque, F. C. and Hart, S. L. eds., 2017. Base of the pyramid 3.0: sustainable development
through innovation and entrepreneurship. Routledge.
Cheng, L., Cheng, H. and Zhuang, Z., 2019. Political connections, corporate innovation and
entrepreneurship: Evidence from the China Employer-Employee Survey
(CEES). China Economic Review. 54. pp.286-305.
Cornelissen, J., Granqvist, N., and Lounsbury, M., 2017. Call for papers for a special issue on
culture, innovation and entrepreneurship.

Coulson-Thomas, C., 2017. Stimulating creativity, enabling innovation and supporting
entrepreneurship. Management Services. 2017(Summer), pp.26-29.
Cunningham, J. A., Lehmann, E. E.,and Seitz, N., 2019. The impact of university focused
technology transfer policies on regional innovation and entrepreneurship. The Journal
of Technology Transfer. 44(5). pp.1451-1475.
Dodgson, M. and Gann, D., 2020. Philanthropy, Innovation and Entrepreneurship. Springer Books.
Etzkowitz, H. and Zhou, C., 2017. The triple helix: University–industry–government innovation
and entrepreneurship. Routledge.
Galindo-Martín, M.A. and Méndez-Picazo, M.T., 2020. Value Creation, Innovation, and
Entrepreneurship: Feedback Effects. In Analyzing the Relationship Between
Innovation, Value Creation, and Entrepreneurship (pp. 1-20). IGI Global.
Malecki, E.J. and Spigel, B., 2017. Innovation and entrepreneurship. In The Elgar Companion to
Innovation and Knowledge Creation. Edward Elgar Publishing.
McLuskie, P., 2017. Innovation and entrepreneurship. International Journal of Entrepreneurial
Behavior & Research.
Mongelli, L. and Rullani, F., 2017. Inequality and marginalisation: social innovation, social
entrepreneurship and business model innovation: The common thread of the DRUID
Summer Conference 2015. Industry and Innovation. 24(5). pp.446-467.
Niccum, B.A., Sarker, A., and Trowbridge, M.J., 2017. Innovation and entrepreneurship programs
in US medical education: a landscape review and thematic analysis. Medical education
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Nunes, E. and Eisner, S., 2018. Establishing Innovation and Entrepreneurship Programs with
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Schmitz, A., Urbano, D., and Guerrero, M., 2017. Innovation and entrepreneurship in the academic
setting: a systematic literature review. International Entrepreneurship and
Management Journal. 13(2). pp.369-395.
Wu, Y. C. J., 2017. Innovation and entrepreneurship education in Asia-Pacific. Management
Decision.