Entrepreneurship Report: Cosmetics Business Plan Analysis

This report provides an analysis of a business plan centered around a paraben-free cosmetics venture. It begins by outlining the motivation behind the business idea, followed by the processes undertaken, including market research and demand forecasting. The report includes a feasibility study with an internal rate of return (IRR) calculation. It then details the products or services offered, potential market opportunities, and the attractiveness of the sector using Porter's Five Forces model and a 7Ps marketing mix. The report concludes with the business's vision to expand internationally. The provided references support the analysis, and the report showcases the business's approach to customer satisfaction through the paraben-free cosmetics.

ENTERPRISE AND
ENTREPRENEURSHIP

Table of Contents
 INTRODUCTION
 TASK
 Motivation for choice of venture
 Process individual went through to create this business idea
 Feasibility studies conducted
 Details of services or products to be offered
 Potential market opportunities
 Desirability of sector
 Vision for business
 CONCLUSION
 REFERENCES

INTRODUCTION
 Enterprise is defined as specific venture or organization that has been managed by an entrepreneur, who is able to
take better decisions.
 While entrepreneurship is described as capability of a businessman who is capable to develop, manage and run a
business enterprise within specific sector.
 The current assignment will be based on sustainable business plan, through which beauty cosmetic shop decide
to paraben free cosmetic products.
 It will explain reason behind choice of venture, procedure to generate business idea and feasibility studies.
 The report will justify details regarding goods to be offered, potential market chances and industry attractiveness.
Lastly, the assignment will define vision statement of business.

Motivation for choice of venture
 Emerging demand

Process individual went through to generate this
business idea
 Market research
 Demand forecasting

Feasibility studies conducted
Computation of IRR
Year Cash inflows
0 -1000000
1 200000
2 320000
3 320000
Internal rate of return (IRR) -7.731%

Details of services or products to be offered

Potential market opportunities
STP-
 Segmentation-
 Targeting-
 Positioning

CONTI…
7Ps of marketing mix-
 Product
 Price
 Place
 People
 Process
 Promotion
 Physical evidence

Attractiveness of sector
Porter’s five forces model-
 Bartering power of suppliers-
 Bargaining power of customers-
 Fear of new substitute products or services-
 Threat of new entrance-
 Competitive rivalry between existing companies-

Vision for business
 Beauty cosmetic shop take initiative to satisfy its target customers and enhance their satisfactory level, for which
organization guide workers to perform by considering vision statement of venture that mention below-
Vision-Company vision is to enter into international market, through which it may take its venture up to high position
in the future.

CONCLUSION
 From above analysis, it has been that organization has successfully operated its business and
increased customer base, by conducting market research and process of demand forecasting, which
enable it to offer those items for which consumers are highly demanding.