Business Strategy & Entrepreneurship: Analysis, Proposal, and Pitch

This report analyzes a business strategy, focusing on the launch of a new product by Tesco. It begins with an introduction and outlines the importance of strategic planning. The report then delves into market analysis, including segmentation, targeting, and the application of Porter’s Five Forces to assess the competitive landscape. A sound business proposal is constructed, including setting SMART objectives. The report also covers the elements of a business pitch, emphasizing effective communication and the evaluation of success. The final section highlights the importance of feedback and continuous improvement. The report uses references from Godin, Huizingh, and Teece to support its findings.

Business Strategy
&
Entrepreneurship
(TASK 3)

Cover Contents...
 Introduction
 Analysation Of Environment And Selection Of Target
Market
 Construction of A Sound Business Proposal
 Business Pitch For Products And Services
 Communicate effectively
 Evaluate Success Of Pitch In Meeting Business
Objectives
 References

Introduction
Every organisation make some strategies so they can achieve their long
term objectives. It is basically a science and art which management
can use in formation and implementation of plans. In the following
presentation analysis of external market will be done.

Analysation Of Environment And Selection Of
Target Market
Segmenting - Tesco is launching this commodity for middle and upper
class people. This item will be will get introduced at decent market
price so it can cover majority of population.
Targeting - This item will be launched for young generation but there
is no hard and fast rule, people of all generation can drink this cold
drink because it is healthy and it has unique taste

Application Of Porter’s 5 Forces
Supplier power – Raw material are necessary ingredient in production
of an item.
Buyer power – In this point, cited company need to determine number
of buyers and how much they buy in one lot.
Threat of substitution – Pepsico and Coca cola are leading player of
beverage industry.
Threat of new entry – Cited company will be considered as a new entry
in this beverage section because they do not make any cold drink
currently.

Construction of A Sound Business Proposal
SMART Objectives of Tesco focuses on getting 5% market share in
one year. This target is achievable and cited company can measure
the success or failure of their efforts by comparing the initial
performance from the revenue earned by some other product.

Business Pitch For Products And Services
 Brief analysis of industry - Different tools and techniques can be
used for achieving set objectives.
 Provide right space with leaks - Interesting facts about industry
and product can be given so customers can get attracted toward
commodity
 Limit expectation - Initially time will be hard so main focus
should be kept on execution of plans.

Communicate effectively
An effective presentation include two ways of communication, one is
verbal and other is visual. Message should deliver in set time, proper
allocation of time to every segment is necessary in order to make
other person understand all the information about new product.

Evaluate Success Of Pitch In Meeting Business
Objectives
It is important to evaluate success of business pitch so cited company
can make necessary changes. It is important to communicate with
people who were present in presentation so they can give
information about the mistake which team has done.

REFERENCES
 Godin, B., 2012. “Innovation Studies”: The
Invention of a Specialty. Minerva, 50(4). pp.397-
421.
 Huizingh, E.K., 2011. Open innovation: State of
the art and future perspectives. Technovation.
31(1). pp.2-9.
Teece, D.J., 2010. Business models, business strategy
and innovation. Long range planning. 43(2). pp.172-
194.

THANK YOU