Entrepreneurship and Small Business Management Presentation Aid

This presentation provides an overview of entrepreneurship and small business management, defining entrepreneurship and outlining the characteristics and skills of an entrepreneur. It uses the OCEAN model to analyze entrepreneurial personality, reflecting on entrepreneurial motivation and mindset. The presentation also discusses how personal background and experience can influence entrepreneurship, highlighting Richard Branson as a successful example. Concluding that entrepreneurship brings new ideas to the market, the presentation emphasizes the importance of seeking creative opportunities. References to various journals and publications are included to support the content.