This reflective journal explores the concepts of entrepreneurship, focusing on the challenges faced by start-ups and the growth strategies employed by Small and Medium Enterprises (SMEs). It delves into the importance of innovation from both a business and social perspective, emphasizing how innovative approaches can improve the quality of life and business success. The journal reflects on the application of theoretical concepts learned in the module to practical scenarios, particularly in the context of project development. It highlights the significance of understanding the business and competitive environment, as well as the innovative approaches used by SMEs for their survival and growth. The learning from this journal is intended to be applied to future projects, providing a more realistic analysis of real-world business practices. The student reflects on how the understanding of entrepreneurship and SMEs will assist in meeting future goals and implementing projects effectively.
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