This report delves into the core concepts of entrepreneurship, exploring the distinction between opportunity creation and discovery. It examines the role of market orientation, networking, and technological advancements as crucial farm-level capabilities for effectively exploiting opportunities. The report discusses how marketing and market orientation improve firm expertise, combining exploration and exploitation strategies to focus on customer goals. Networking is highlighted for developing knowledge and gaining new clients, and technology's role in innovation and attracting customers. The report underscores the importance of these factors in achieving entrepreneurial success and growth. This report is a valuable resource for students studying entrepreneurship, providing insights into key strategies and capabilities for identifying and capitalizing on market opportunities, and is available on Desklib, a platform offering AI-based study tools.
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