Innovation and Entrepreneurship: A Corporate Strategy Presentation

This presentation provides an overview of innovation and entrepreneurship within an organizational context. It begins by emphasizing the importance of innovation for any organization's future and introduces the idea of new coffee flavors as an example of innovation. The presentation then discusses organizing innovation and entrepreneurship, highlighting innovation as a fundamental competency. A SWOT analysis is conducted, examining the strengths, weaknesses, opportunities, and threats for 'Coffee for Delight,' including its strong consumer feedback and the threat of major competitors like Nestle and Starbucks. The presentation further explores generating new entrepreneurship through training and development, the McKinsey’s Three Horizon Model for business growth, and strategies for corporate innovation, such as establishing new businesses and reorganizing existing components. It concludes by noting that innovation, when combined with new resources, can drastically alter competitive dynamics. Desklib provides access to similar presentations and solved assignments for students.

Innovation and
Entrepreneurship

Table of Content
• Introduction
• Organising innovation and entrepreneurship
• Swot analysis
• Generate new entrepreneurship
• Horizon model
• Strategy
• Conclusion
• References

presentation title 3
INTRODUCTION
• Every organisation was founded as a result of an individual
or group of entrepreneurs' innovative ideas. It is difficult to
organise and plan the future of a venture or an organisation
without innovation. The new idea is that the organisation
will bring new flavours of coffee.
20XX

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Organising Innovation and entrepreneurship
• Innovation is one of the fundamental competencies needed for
entrepreneurship. An effective entrepreneur uses resources from one area to
boost productivity and produce potential value in a different industry.
Organizations need to exercise innovation and reallocating resources to
industries where they may be more productive. New flavours of coffee will
add much innovation in the company.
20XX

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SWOT Analysis
Strength of coffee for delight
Coffee for Delight has been offering top-notch goods that have received overwhelmingly great consumer
feedback.
Weaknesses of coffee for delight
Coffee for Delight is currently missing in implementing technological business prospects.
Opportunities of coffee for delight
The business that can expand its customer base and provide the highest level of quality service will benefit
from seizing this opportunity.
Threats for coffee for delight
The existence of major rivals, including Nestle and Starbucks, poses the largest threat to the organisation.
Despite being a tiny business, they are not yet in a position where they can compete directly with their rivals.20XX

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SWOT Analysis
•SWOT analysis is the first microenvironmental
assessment of variables that aids in the development of a
company's strategic planning process and can highlight
problems that indicate the need for innovation.
• SWOT analysis can be divided into two categories:
external factors and internal elements. The internal aspects
of a business are said to include the strengths and
weaknesses of an organisation. Opportunities and risks are
seen as the business's external elements.
20XX

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Continue.
• Weaknesses of coffee for delight
 Even though the company has a large number of employees, they barely interact,
which has a negative effect on the entire management system. Lack of effective
contact and cooperation among the staff leads to communication breakdowns and
misunderstandings, which negatively affects the company's public relations efforts.
 Coffee for Delight is currently missing in implementing technological business
prospects.
20XX

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Continue.
• Strength of coffee for delight
 Coffee for Delight has been offering top-notch goods that have received
overwhelmingly great consumer feedback.
 One of their strengths is their ability to innovate and to properly grow their human
resource base.
 Having a large workforce is a strength that can be turned into a chance to improve
corporate performance.
20XX

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Continue.
•Opportunities of coffee for delight
The positive feedback from clients and their appreciation of the company's high-quality products
presents a chance for them to grow their business by establishing new outlets.
The business that can expand its customer base and provide the highest level of quality service will
benefit from seizing this opportunity.
•Threats for coffee for delight
The existence of major rivals, including Nestle and Starbucks, poses the largest threat to the
organisation. Despite being a tiny business, they are not yet in a position where they can compete
directly with their rivals.
20XX

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Generate new entrepreneurship
• The present personnel are in charge of
this process' proper training and
development procedures.
• With these cutting-edge approaches to
personal development, new entrepreneurs
can be created based on personality and
entrepreneurship-related thinking.
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McKinsey’s Three Horizon Model
• Horizon 1: Protecting and preserving the primary business
• Horizon 2: Taking care of the new business
• Horizon 3: Genuine new business creation
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Strategy for corporate Innovation and
entrepreneurship
 The emergence of new firms that are already operating
within a business.
 Establishing new businesses and enterprises while keeping
the current ones operating for a long time.
 Reorganizing the organisation by turning its essential
components into productive outlets.
 Revising the entire business strategy.
20XX