Entrepreneurship Theories: Discovering and Improving Opportunities

This report explores the concept of entrepreneurship through major theories and approaches that help entrepreneurs discover new opportunities in the market. It discusses the creative process, information search, cognitive process, and learning process as key approaches for identifying and improving business opportunities. The report emphasizes the importance of understanding market trends, acquiring skills, and making strategic decisions to enhance business growth and competitiveness. It concludes that entrepreneurs must study the changing market trends and develop different skills like communication coordination etc. The report also focuses on using the learning process to develop different skills to make the business more effective in the market.

Business & the
Entrepreneur

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Understanding the Concept of entrepreneurship through major theories..........................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Entrepreneurship is a process which helps the individual to achieve different ideas to start
a business plan in the market (Østergaard, A., 2019). The person start new venture and develop
new opportunities and threats according to changing market trends. On the other hand the growth
of depends on certain opportunities. This report aims to analyse about using different approaches
which helps the entrepreneurs to discover new opportunities. Along with that, there will be be
discussion about how entrepreneurs use these major theories to improve the efficient business
growth in the market.
MAIN BODY
Understanding the Concept of entrepreneurship through major theories.
Entrepreneurship is the process of discovering new ways to start a new venture in the
market. In today's world due to changing market trends the person needs to identify new
opportunities for their business. The growth in the business sector in basically higher but the risk
is also similiar while doing the business. This whole process depends on acquiring skills and
knowledge which is the major driving force for all the individuals. There are four different
approaches which helps the entrepreneur to make the business more efficient in the market.
A creative process is the evolution of an business idea. The entrepreneur prepare a
business idea by seeing different aspect of the market. It helps the person to progress a clear set
of thoughts and actions while making the business idea. Entrepreneurs had to think critically and
judge every factor of the business (Panda, Srivastava, and Pandey, 2020). There are four phases
of creative process which help the person to make the plan more effective. The first step include
preparation it is a process to gather the relevant information about the business idea. On the other
hand, the second point is Incubation, It helps the person to marinate the idea they judge the idea
deeper and make clear decisions by judging every aspect. The third step is illumination the
person judge the idea by using different factors. The last step is verification which help the
individual to think about the idea and the person make the decision to become committed to the
plan. This will help the entrepreneurs to judge every business idea in a systematic manner.
The second approach is called information serach. It helps the buyer to search for the
right product. The situation may varies for person to person. Entrepreneurs could understand the
consumer behaviour by understanding this approach (Meethavornkul, and et.al 2018). Price
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factor also plays a major role in customer mind. In this modern world the consumer choose
quality products in the market. thgis is main factor most of the business ventures fail in the
market. Entrepreneurs must think about the price of the product which helps. With the effective
price the organisation have the power to compete with other competitiors in the market. This will
help the company to generate more revenues in the market.
The third approach is cognitive process it is the most important factor which help the
entrepreneurs to think effectively. The individual might think of various business ideas. It is
mainly a thinking process which creates certain visons and ideas about the new business venture
or idea. Effective thinking might help the person to develop a new unique business idea. This is
only possible by studying the market systematically (Çanakoğlu, Erzurumlu, and Erzurumlu,
2018). Market trends are mostly dynamic in nature every business organisation thibnks before
developing a product or service for the market. Business are very competitive in this new era.
Entrepreneurs had to think effectively while making a business idea and study all the factors
which makes the venture sucessful in the market.
On the other hand, the last approach is learning process. It is the major concept which
helps the individual to learn about certain things. The main prespective of this process is that the
individual might accquire different skills like communication, coordination, planning, problem
solving skills etc. These skills develop with experience while working in the organisation.
entrepreneurs must accquire these skills while starting a new business venture in the market. The
market is evolving with new technological factors. Proper study of these factors help the person
to make a brilliant idea which has the capability to change the market.
The entrepreneurs must use the last approach which is learning process it helps the person
to inherent the proper skills which is necessary to start a new business venture in the market.
These skills also help the person to understand the market critically at several points (Zulvia, and
Adrian, 2018). While looking for the opportunity the person has to follow certain steps. Proper
research and knowledge is the main factor which plays a major role while studying the market.
Learning process always help the entrepreneurs to strive for more skills and knowledge. After
studying the market critically the person could start the business. Another way of finding the
right opportunity is to make contacts with different people. This will help the person to build an
effective team while choosing the right candidates for the job. On the other hand, the person
could gain knowledge from from several other individual which are running the same business in
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the market. Learning is the most important factor for the entrepreneurs. The individual could
carry these skills and knowledge in the upcoming future for the growth.
CONCLUSION
From the above report, it has concluded that the entrepreneurs must study the changing
market trends which helps them to understand the market better. On the other hand, there is also
a brief discussion about diffrent approaches which includes creative process, information search
etc. It helps the entrepreneurs to discover different opportunities in the market. Along with that
the report focuses on using the learning process to develop different skills like communication
coordination etc. For further instance, there is brief discussion about the entrepreneurs to
inherent to proper skills to make the business more effective in the market.
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REFERENCES
Books and Journals:
Østergaard, A., 2019. The beneficial differentiation within entrepreneurship of self-employed,
business owner and entrepreneur. Industry and Higher Education, 33(1), pp.18-29.
Panda, S., Srivastava, S. and Pandey, S.C., 2020. Nature and evolution of trust in business-to-
business settings: Insights from VC-entrepreneur relationships. Industrial Marketing
Management, 91, pp.246-256.
Çanakoğlu, E., Erzurumlu, S.S. and Erzurumlu, Y.O., 2018. How data-driven entrepreneur
analyzes imperfect information for business opportunity evaluation. IEEE Transactions
on Engineering Management, 65(4), pp.604-617.
Zulvia, Y. and Adrian, A., 2018, July. The Role of Core Value, Character and Entrepreneur
Leadership towards Successful Entrepreneur. In First Padang International Conference
On Economics Education, Economics, Business and Management, Accounting and
Entrepreneurship (PICEEBA 2018) (pp. 676-683). Atlantis Press.
Meethavornkul, and et.al 2018. The business guideline of new entrepreneur toward business
model canvas. International Journal of Business and Economic Affairs (IJBEA), 3(1),
pp.40-47.
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