This essay delves into the essential traits and skills required for successful entrepreneurship and small business management, drawing examples from figures like JK Rowling and Alan Sugar. It highlights goal orientation, self-motivation, technical and leadership skills, ambition, and professionalism as crucial characteristics. The essay also reflects on entrepreneurial personality, emphasizing openness, conscientiousness, extraversion, agreeableness, and neuroticism. Furthermore, it explores the backgrounds and experiences of entrepreneurs, noting challenges and successes. The conclusion underscores the importance of these traits for economic growth and employment opportunities. Desklib provides access to similar solved assignments and study resources for students.