Vegan Supermarket: Entrepreneurship, Enterprise & Innovation Report

This report assesses a vegan food supermarket business idea, focusing on its feasibility, uniqueness, and progressiveness, particularly regarding drone-based home delivery. It examines the benefits to the local area and potential investors, like bankers. The study applies entrepreneurship models, such as the Big Five personality traits (OCEAN model), to analyze the entrepreneur's personality and potential for success. Furthermore, the report outlines the entire process from the initial concept to the execution of the business idea, emphasizing growth and sustainability, highlighting the integration of innovation and entrepreneurial skills for achieving desired outcomes.

ENTREPRENEURSIHP,
ENTERPRISE AND INNOVATION

Table of Contents
INTRODUCTION.....................................................................................................................................3
ASSESSMENT 1........................................................................................................................................3
COVERED IN PPT.................................................................................................................................3
ASSESSMENT 2........................................................................................................................................3
Defining feasibility, uniqueness and progressiveness of new service and benefits to local area as well as
banker......................................................................................................................................................3
Introducing entrepreneurship personality and potential by applying relevant models or theories............5
Explaining overall process from beginning to execution of new business idea desirable for growth &
sustainability............................................................................................................................................8
CONCLUSION........................................................................................................................................10
REFERENCES........................................................................................................................................12

INTRODUCTION
The combination of entrepreneurship, enterprise and innovation make individual’s
capable to obtain desire outcomes and achieve set goals. Innovation give them power to run an
enterprise in effective and profitable manner, by using set of entrepreneurial skills, knowledge
and competencies. Entrepreneurship is a capability that drive people’s attention, especially
creative minded toward innovating something new and different from products & services that
exist within current market. It gives them power and make stronger to create, manage and run a
venture enterprise, along with taking risk of starting a new business. The current assignment will
be based on vegan food supermarket as new business idea. The owner of this venture would
make it unique to everyone, and because of this purpose they effort to provide home delivery
service via drone. The report will clarify specific business plan and define how new service
could be progressive, feasible and unique as well as add advantages to local area and banker as
well. Furthermore, it will justify critical discussion based on models or theories of
entrepreneurship potentials and personality. Lastly, the study will explain total procedure from
conception to execution of idea desirable for progress and sustainability of it.
ASSESSMENT 1
COVERED IN PPT
ASSESSMENT 2
Defining feasibility, uniqueness and progressiveness of new service and benefits to local area as
well as banker
In today’s era, people afraid of going out, especially populated areas where individuals
gather in number, which increased risk of spreading COVID-19 infection. They tend to use those
types of services that help to accomplish their daily activities in effective manner, which enable
them to stay away from crowd place or location. Just because of this reason, during lock down
the new business idea is emerged and that is home delivery service throughout using drone in the
context of vegan supermarket, where each food item is chemical free and healthy to everyone.
Feasible-

A service feasibility analysis is defined as assessment of entire appeal of that service that
has being proposed to serve to local people in the market (Dayarian, Savelsbergh and Clarke,
2020). In order to determine the feasibility of new home delivery service via drone, it is
important to consider key four components. For example, service desirability define that people
may tend to use this kind of facility or not, either they demand for it. It is essential for
entrepreneur to affirm that pro-posed service is desirable and serve a need in the specific market.
They may also make assure that their new idea benefit to all and solve the issue of local people.
Demand is the second element of new service feasibility analysis, which drive the attention of
entrepreneur toward determine need for service. Industry attractiveness analysis is the third,
component of same concept, which enable business man to consider potential forces such as
power of suppliers, and customers regarding bargaining. It may also drive their attention toward
analyzing, threat of new entrance and substitute items, which aware them to determine that their
service idea is achievable and what factors are in support of that. As last component,
organizational feasibility analysis may give them power to utilize key resources and arrange
lacking one.
Progressive-
The new service is advanced, or progressive, because it may gain the attention of several
people toward using it. Customers around local areas may utilize home delivery services
throughout drone in a bulk, as it keeps them away from populated area, where risk of infection
spread is high. The current service is progressive, because of varied reasons (Hwang, Kim and
Lee, 2021). For example, in the recent time, no one would deliver food items at the door of
consumers like that, which make it unique as well as attractive. The usage of advance technology
to serve this services, may gain the trust of population, which is not that easy to do so for any
entrepreneur and enterprise. It is save and time saving facility that individual buyer prefers to
utilize and also promote worldwide after gaining appropriate satisfaction, via it. It enables
everyone to stay home, do not take step out of safe location and get desire things, without having
threat of being infected by corona-virus and their other kind of symptoms, which directly put
negative impact on mental and physical well-being of humans. Vegan food products home
delivery via drone is the best service that a supermarket may give nearby local areas where older
people also live or survive to do so.

Unique-
The current emerging service idea is unique because in the recent time, no other firm
exist in this business world who may effort to offer it, in effective manner, and successfully,
without suffering customer satisfaction (Oigbochie, Odigie and Adejumo, 2021). The USP of
this service make it unique from other home delivery options, where organizations utilized
human resource to deliver goods at target market door according to their list and needs. This kind
of process is time consuming, because a delivery boy would not reach on time at specific
location when they stuck in traffic.
But by using drone this kind of issue is not possible to emerge as this tool fly away
carrying shopping bags with full of grocery and other products. It may have location detected
device and tracking as well, which give customers & service provider chance to track where their
order is. It also has fix camera through which both parties may see that drone is working properly
or not, and who take order (Payal, Dixit and Dutt, 2021). It has recording systems as well, which
make individual assure that products deliver on safe hand. This kind of home delivery may pick
up steam in many nations when it idea is successfully passed out by banking sector or bankers,
who are capable to make further investment in the context of it.
Added benefits-
This new service may definitely add benefit to local area because it may give them
opportunity to order what they seek to purchase from supermarket, especially vegan as millions
of customers are consuming vegan products, which make their health good and allow to live a
healthy life style. It may save time of UK residents in way of getting products at home for which
they do not need to cross home boundaries. It may also support banker as well or provide
benefits to them in turn of receiving EMIs on time and double profit after investment, which is
not possible for them to obtain so from any project. A banker is one of those peoples who engage
in a venture of obtaining other persons’ money in deposit to be returned on need discounting
other individuals notes. This service idea may gain the attention of international buyers as well,
which increase demand of this service more than now and drive attention of entrepreneurs to take
bank loan from bankers who are capable to provide that according to demand or need of
successfully entrepreneur.

Introducing entrepreneurship personality and potential by applying relevant models or theories
An entrepreneur success and their business growth is affected from several factors
whether it is internal or external, personal or professional (Bandera and Passerini, 2020).
Personality and potential terms are included in category of these, which here critically discuss by
applying specific concept such as;
Big five personality traits (Ocean model)-
Openness-
When a person is ready to open to take experience of dealing with risk and gaining more
knowledge during overcome it, they may become a successful entrepreneur. It can be said that
openness is effectively measures on a continuum from cautions to curious (Hill and et.al., 2021).
By being a curious person they may obtain outcome of being inventive. Entrepreneur with this
type of personality may obtain greater business success in their live and gain further growth
chances that are available in bulk. Individual who are open tend to show their appreciation for
creativity, emotions, and unconventional ideas. This kind of behavior may lead to have powerful
personal preference and personality for a several type of activities over a disciplines schedule. In
the though, extreme, openness lead to unexpected and high risk attribute. Entrepreneurs who are
high in this personality also seek to have a wide range of interests and always curious about the
other people, learn new things and take experience from conducting critical practices such as
opening a new business or start a service.
Conscientiousness-
This type of entrepreneur personality is measure on a continuum from manage to
careless. When a person may have organized behavior they may obtain outcome in a persona
who is effective. By being a carless person they may take pleasure of being easy going, which is
not possible to do so as always. Excellent characteristics of this personality include high extent
of thoughtfulness, aim directed behavior and good impulse control (Gang and et.al., 2020). An
entrepreneur with this entrepreneurship personality may lead to make new service idea
successful. High level of conscientious individuals may then to well-manage and mindful of
details about any plan, activity or decision. They may effort to plan ahead, think about how their
attribute may affect others and are mindful of limits. It may drive their concentration towards

spending time on making essential preparation, finishing significant tasks in right manner and
paying attention of everything from being to the end of startup business process in detail.
Extraversion-
Ocean model related to entrepreneurship personality and potentials encompasses key
forms of entrepreneur’s personalities and extraversion is one of these. It may make them capable
to give extra efforts to obtain desire outcomes in effective manner, which is important and
beneficial for everyone to gain so. It is characterized by sociability, assertiveness, excitability,
talkativeness and high amounts of emotional expressiveness (Yaakub, Nor and Jamal, 2020). A
person who is high in this trait or potential may outgoing and seek to obtain power in social or
professional situation.
Agreeableness-
This kind of personality may define that a person is capable to put others need above
more than their own. Individuals who may have high level agreeableness they may usually
experience high empathy and seek to get excellent pleasure from serving others and taking better
care of them, which is not that easy as people prefer to take care of their own needs (Antoncic,
2020). Entrepreneur with this form of personality may drive their attention toward offering or
inventing those services or products that help individual person and make them happy. Home
delivery service via drone during and after pandemic is the best example that justify above
statement. It may enable entrepreneur or owner of supermarket to supply food items to old
people who are still unable to come out of homes to buy fruits, vegies and other grocery items.
This kind of service may help them a lot and keep away from pandemic infection. This
personality element covers attributes, such as altruism, affection, trust, kindness and other
prosocial behaviors. These types of individuals may gain trust of others and also maintain the
same for long time.
Neuroticism-
This trait is characterized by moodiness, emotional instability and sadness. People’s that
score high in this personality type tend to experience depression, stress, sadness, anxiety and
mood swings. It may put negative impact on their success, mindset, effectiveness and
performance level. Furthermore, neuroticism personality may also affect the way individual

person behave with others. Those who may have low score in this personality trait seek to be
more emotionally and stable resilient, which is essential to have for anyone in this world,
because it may give them power to influence people positively and allow to take pleasure of
working with them. Neuroticism is a considered as long term tendency, which drive focus of
individuals toward be in a negative or stress emotional state. They may put impact on other
behavior negatively and make them depressive just like they have. Neuroticism manifests itself
as an excitable and reactive personality with excellent power but at same period, it might be
unstable as perceived. This personality may heart those who live with neuroticism trait individual
or work around them.
Explaining overall process from beginning to execution of new business idea desirable for
growth & sustainability
Stages of new business idea-
Planning-
It is the beginning stage of business start-up, where entrepreneur efforts a lot to make
their new service idea successful and beneficial for everyone who are included in it as key
stakeholders. During this phase, they attempt to develop effective plan, and work on this idea.
After this step, they may move to second one, in appropriate and systematic manner, which is
essential.
Presence-
After above plan, entrepreneur may begin to shit from planning to action phase with
creation of informed and formal business existence. They may effort to select bankers,
customers, and other stakeholders. They seek to work in productive manner, and also try to make
idea successfully by conducting it into practical way. They may create a specific budget, select
stakeholders and identify resources that required to deliver home services via drone.
Engagement-
According to this stage, entrepreneur may engage each stakeholder in implementation of
this new business idea through which they effort to serve home delivery services to local people
in the UK local area. Marketer attempt to create social media website and other promotional

sources, where it is possible for them to promote venture and service appropriately. This type of
engagement may provide benefits to all.
Formalized-
After plan development, engagement, and action, marketer may take decision to
formalize new idea in appropriate form, in term of taking action according to above develop plan
and arrange everything according to list. It may enable to establish venture and serve service
with the help of it according to need and expectations of target market, which is important for
them to do so.
Strategic-
This phase may drive the attention of entrepreneur toward developing effective strategy,
which play vital role in growth and sustainability of idea. They may develop strategy of service
promotion, conducting into practical manner and convert idea into actual action. They may also
create tactic of collection resources to use drone and human resource who are capable to operate
it.
Converged-
It may refer to execution of business start-up plan, which make enable entrepreneur to
effort to reach desire outcomes and achieve set goals. It encompasses daily structures, activities,
systems and operational aims. It may give them chance to execute plan and monitor overall
success of new idea, which is essential. This action may give opportunity to determine
weaknesses and strengths of new idea.
Innovation funnel-
Idea generation-
This model is utilized in regard to make innovative idea successful. For example, here it
utilizes to select specific concept among list of varied new business ideas. Management may
effort to generate many ideas with engagement of employees from which they may obtain varied
benefits in bulk. It may engage each stakeholder and allow to work together.
Screening-

After different ideas selection, management may move to phase of screening. They may
effort to choose one idea and work on it. For example, home delivery via drone is the best
concept, which may give people and service provide opportunity to take pleasure. Screening may
give them chance to continue with profitable idea.
Measure-
They may measure the effectiveness of chosen idea, and then develop plan to conduct
into an action. It may provide them chance to reach a final outcome, which make lead to increase
profitability and productivity. Measurement may affect the final result that is important to
consider by the firm and bankers.
Analyze-
They may examine the overall process and determine factors that contribute to make
service successfully and useful for everyone. This is the best practice that management may
conduct to grow rapidly and continually gain benefits in a bulk. It may enable them to determine
strengths and weaknesses that affect overall outcome.
Implementation-
After final action and above attempt, management may effort to implement select idea.
They may try to make it successfully, which is essential. Entrepreneur may implement plan into
practical manner, and start using drone to provide home delivery nearby local areas.
Implementation of chosen idea may provide benefits to bankers, stakeholders and customers,
which in return may increase profits and enhance consumer satisfaction level.
Launch and control-
They may take action to control and measure success of new business idea, by using
benchmarking. It may also drive the attention of management toward controlling overall plan for
which training and development session are important to provide to existing employees.
Factors that impact on sustainability and growth of an idea, or innovation-
This plan may affect due to several factors, whether it is internal or external. For
example, technology factor may put positive impact on new service idea, in term of driving

attention of entrepreneur toward adding advance features such as HD camera, recording systems,
etc. On the other hand, political instability is one of those external factor that may put negative
impact on same idea. As it may lead to create barrier in the context business expansion.
CONCLUSION
By summing up above discussion, it has been summarized that by providing home
delivery to customers via drone, entrepreneur has enhanced satisfactory level of consumers. As
they tend to obtain some specific type of service, during, and after lock down which make them
capable to safe and away from spread of pandemic infections that exist in multiple ways.
Furthermore, from above analysis, it has been identified that personality and potentiality of
businessman has provided them a lot of edges. It has contributed to make their dreams come true,
and also achieved desired outcomes according to the expectations. By adding benefits to local
area and banker as well entrepreneur has builds excellent business image in the market, which no
one would make so in effective manner. They have increased productivity and profitability by
focusing on conception as first stage and execution as last phase of business start-up.

REFERENCES
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