Entrepreneurship: Venture Types, Business Segmentation, and Traits

This report provides a detailed analysis of entrepreneurship and small business management, covering various types of entrepreneurial ventures such as small business, social entrepreneurship, large entrepreneurship, and start-up entrepreneurship, differentiating between male and female entrep...Read More

Entrepreneurship and
Small Business
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
P1. Discuss the types of the entrepreneurial ventures and relate to the typology of
entrepreneurship.....................................................................................................................3
P2. Elaborate the comparison between the entrepreneur companies form.............................2
Task 2...............................................................................................................................................4
P3. Demonstrate to interpret the assess of the role about entrepreneurship in relevant criteria
of business segmentation........................................................................................................4
P4. Indicate the importance factor of influencing about the small business and start up......5
Task 3...............................................................................................................................................5
P5. Highlight the characteristics, traits, and skills of successful person that differentiate from
others......................................................................................................................................5
P6. To making the detailed assessment of the entrepreneurship personality in the context of
the entrepreneurs motives......................................................................................................8
Task 4...............................................................................................................................................9
P7. Drafting the background of entreprenuers along with experiences through relavant
examples.................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The entrepreneurship is the artificial body which having the new innovation,
ideas, creativity and scrutinizing of business oriented mindset to operate and
organised where it helps to controlled and monitored all the activities related with
corporate governance and presuming business objective to be acclaimed (Fashanu
and Okunloye, 2017). There is the work which come from entrepreneurship termed as
entrepreneur who is deliberately an individual personality which inherent all the
systematic ideas and innovative abilities to making the own conceptual start of the
operate the business regulation along with the basic knowledge about the particular
professionalism industry and the motive of operating the own business influenced
the some positive outcomes (Nwokike, 2018). As it is important for every business
enterprises to making considered through providing the some environmental and
corporate wellness in every situational based of business aspect through their
product and services concept.
As in this report there is would be elaborated the discussion on the basis of the
situation , types, personality and behaviour of entrepreneur as it will includes the
basic information of the small business, large business and mainly start up
business venture are highly economy effected by producing the rightful part of
characteristics towards the entrepreneurs. On the other hand the background if
highlighted the reasons and main objective to come up with some sor t of
productivity.
Task 1.

P1. Discuss the types of the entrepreneurial ventures and relate to the typology of
entrepreneurship.

Entrepreneurship: As it is having process of dreaming and planning about the concept
of business creation in the innovative way through corporation is called entrepreneurship. By
enhancing the monitoring the more corporate business efficiency and prescribed about the
various form of the professionalism practises in the regards of organisational challenges.
Small Business Entrepreneurship: this type of entrepreneurship is the procuring about the
low concept of capitalism in the business market where their objective is to managing the day to
day targets along with they have limited sources of workforce and covering the business areas
location. For example like Broad sword Event house is the small firm as entrepreneurship in
United Kingdom.
Social Entrepreneurship: This mean about the organisation cultural depends on the
contributing the factorisation to gaining the benefits to procuring the development of the society
and accomplishing the challenges to serve the positively aspects (Hans, 2017). The general way
of objective about the social entrepreneurship is not to earning money as to contributing in
effective way towards the society based culture for improvisation about their wellness. For
Example, The key Fund business entrepreneurship is established in United Kingdom to operate
the financial counselling as in supportive manner towards the many organisation .
Large entrepreneurship: By optimising the larger or wider range of the business
oriented of conceptual towards the investment of large formation of capitalism in which there
having widest financial loyalty to which it increased the balanced the productivity chances in the
market sector as the nature and traits of large entrepreneurship is to procuring the huge
investment and having the expectation of high profit maximisation in the respective organisation
(Candra and Soenarmi, 2017).
Start up entrepreneurship: This type of business venture is making encourage or
influence in positive factor to producing and establishing a visionary business concept in the
organisation where it allows to making the inputs regarding of unique business concept that
provides the some sort of benefits of corporate and helps to gaining more exposure of the more
business exposure.
Male entrepreneurship: The male entrepreneurs are having the more conceptual and
potential inherent traits to believing the much more business key factor determined towards the
objective highlight as well as the confidence attributes which makes them more extrovert
personality ways. They scrutinize the business through very passionately by determining the
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facts and findings about the vison and mission considered on the basis of the characteristics and
other form of competencies on the further view point of business. As they have more probability
of growth and succeed in new platform of business oriented as on high productivity performance
in company.
Female Entrepreneurship: In the female entrepreneurship they are vey much innovative and
having the logical process to inherent in the business logistic as per the background of their
credentials to be follows the more creativity and investigate the details about the information
regarding with the business orientation very with the presence of mind thoughts and varied form
of the expectation regards within the motivate the purposes (Aiyevbomwan, 2019). The leads
nature of female one are to comprises about the implement efforts of the workforce guidance
along with administrative manging the activities to operates and systematic instruction provides
by the entrepreneur.
P2. Elaborate the comparison between the entrepreneur companies form.
The conceptual formation of about the different source of entrepreneur types where it
having a significance motive to establishing by the individuals as some of them having profit
maximisation as others have to getting exposure of market experienced along with contributing
towards the society improvisation wellness. As the following by opting two major entrepreneur
venture comparison between Start up Entrepreneurship with Social Entrepreneurship in different
situational business background.
As every business entrepreneur having one objective by getting more profit margin as
along with high market share where they can consumer more productivity deliverables as along
with their having clear vision, mission within objectives to influence to motivate of upcoming
generations as to contribute the more effective way to enhancing the employment scope in the
better business environment.
Basis Start-up Entrepreneurship Social Entrepreneurship
Objective The only objective of start up
entrepreneurship is to bringing
the new concept of product
and service or in term of
innovative business idea that
To making the procedure in
flexible by not having
intention to earing profit in
monetary terms as they have
to procuring eth improvisation
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would promotes the profitable
expectation (Arriati, 2019).
towards the society wellness
which would brings positive
aspect towards the
environmental basis.
Nature As it is basically owned and
operated by the individual
body whose having the
concept knowledge about
enough business orientation
and new outputs generates.
The social entrepreneurship
are generally focuses the new
upgradation factor which can
provide the development in
society as they are not
determined the profitable
organisation.
Financial need The scope of financial
supports is having in moderate
terms as it depends upon the
business ideas where they are
allowing to get capitalism
through private companies
where they highly not
interested to procurement the
providing money to small
business society.
The requirement of financial
aspect is having large concept
that makes the needs of
fulfilled as they get to invested
through charity basis or thrust
investment on the behalf of
NGOs service attachment
where they can attachment of
customers.
Geographical area served They are basically covered the
short span of geographical
area of business expansion in
limited necessity of
enhancement through small
organisation needed.
As the areas of social
entrepreneurship are been
considered to be established in
the urban and underdeveloped
region where the need of
social help support.
Number of employees. To having the number of
employees in the start up are
very less quantity around 10-
30 people linked together.
The possibilities of having the
number of manpower could be
in volunteer basis as it is in
moderate behaviour that
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implies the less and more
quantity of manpower can join
as it is not fixed.
Task 2.
P3. Demonstrate to interpret the assess of the role about entrepreneurship in relevant criteria of
business segmentation.
The stimulus of the entrepreneurship is having in domestic and international boundaries
of the expansion of business orientation which brings the growth which directly motivate the
employee as in their performances basis of productivity as it encourage the direct formation of
opportunity about of efficient enough and other are essential to generating the employment for
needful people jobs where they can optimised profit maximisation by the larger corporation.
Some of the important factor are related within the entrepreneurship as given below:
 To facilitates the Meaningful Job: On the perception of economic background
improvisation it is been necessary to optimising the regulatory employment or
generating for prevailing the truthful jobs through which many people who are skills
and professional enough get a platform to procuring the some sort of ability in business
world, as Entrepreneurs are basically supports in this segmentation in the form of new
business arises the new conceptual of jobs (RAJALAKSHMI and RAJAMANI 2020).
 Internal part of economic background situation: through the proper study of the
particular region background study of the economic balanced as in moderate, low or
high influencing basis of the enlargement of the business oriented to capture the basic
business opportunity by focuses the factor of generating the development of
infrastructure to providing the more potential candidate skills=ed enough for pursuing
the jobs along with the high competencies towards the business sector through the
entrepreneurship (Aniodoh, 2018).
P4. Indicate the importance factor of influencing about the small business and start up.
By highlighting the significance of the small business and start up ventures are creating a
positive factor of influencing towards the better understanding on behalf of following aspects:
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 Determining the Innovation attributes: The allotment of the financial requirement
about the larger companies which contributing the investment purposes on those efficient
business culture whose having innovation to bring the productive or profit maximisation.
The small business and start ups ventures are categorised on the basis of the having
strength in the business inventions to making the creativity as per the sustainability to
creativity to analyse the profits enables of the business enterprises.
 Promotes the workforce productivity: On the having of chances creating and
prevailing the new start ups and small business orientation as to making enhanced to
hiring the new workforce by getting analysed their potential abilities through to
approaching the new performance in the new job involvement that encourages the more
creativity as well as the by assorting through the training basis to influence for operating
the new approaching task and skills which developed the productivity improvised (Salim,
2018).
 To encourage the more buying power: Through coming the entrepreneurship as in
small business term as they are procuring the more authentic product and services which
allows the imposed of the economic scale of price to influence many people those who
have less power of buying (Mpiima, 2019). It facilitates about the structure where they
targeted the middle class of moderate buying capacity behaviour as they not more in
interactive within the market, on the factor of small business and start up factor by getting
more conceptual to deliver the product in the systematic approachable way (Mwirebua,
and Evans, 2017).
Task 3.
P5. Highlight the characteristics, traits, and skills of successful person that differentiate from
others.
For every business aspect in form of entrepreneurship is only get succeed when there is
professionalism behaviour of business passion that delivers the main objectives along with the
passion that driven by the work utilisation to making scrutinize the important part of skills and
knowledge that driven out to represent the correct form of business personality. Entrepreneurship
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venture are highly commenced into the motivation of attaining the profit maximisation along
with the right circulation of goodwill which commenced the market position in top positioning.
By opting the two entrepreneurship from United Kingdom based or International to
scrutinize their behaviour and skills how they get influenced and assorted their attributes in their
business entrepreneurship are as follows :
Introduction about the entrepreneur:
The Britain entrepreneur who is very famous and well known in overall other outer side
boundaries of United Kingdom as itself names Philip Green who is the British billionaire as he
started his venture through conceptual and after that he became the successful entrepreneur in
Britain (Zdorovtsov, 2018). As his company basically is belong towards the retailer industry
named of the company is Arcadia group in which it includes the top all product and services
related towards the basic home décor and other essential productive items. Similarly another
entrepreneurship venture of the famous entrepreneur is upgraded known as Peter Jones who
highly efficient Televison personality through he becomes the celebrity entrepreneur by
establishing his new Television interview entertainment show called Dragon Den in order to the
it net worth is having 485 million pounds as in American celebrity tycoon. In following their
traits and skills are highlighted which makes them the successful business are:
Philip Green
Characteristics:
 Highly passionate behaviour: By having a focuses towards the goals which ahs to
achieved by the effective entrepreneurs when they are totally desirable to get to become
as what they wanted, where the Philip Green was highly passionate to get over their
dreams get to be fulfilled and optimised in correct formation to approached.
 Innovation in Nature: While in the presence to becoming the business orientation as
own becoming entrepreneur in the opportunistic business market where there a
individual need to be innovative in nature for gaining the market as well as business
understanding. Through this behaviour was having in Philip Green where in his early
age he was very innovative presence of mind on that he get to influenced for becoming
the entrepreneur (Kleine, 2018).
Traits:
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 Having ability to approached feedback: To getting influenced in the business
environment there is must needful of feedback to generates which would highlighted the
negative points through experts similarly Philip Green has commenced to share its
business idea of opening the retailer venture as in beginning days he claimed the
feedback which makes them more professionals (Nielsen, 2017).
Skills:
 Presence of Leadership Quality: On the factor of positivism behaviour which makes
them influenced the individual who having power to making their people convincing
and allocating the better understanding about the business oriented aspects. As in the
Philip Green he has having the leadership skills where assorted towards his employees
on which they can understand their work and proficiently earned better market
productivity.
Peter Jones:
Characteristics:
 Creativity mannerism: To having the presence of creativity attribution while
procuring the some new concept structure formulated in the business point of view
where the individual entrepreneur can get the high opportunity platform. Peter Jones
has started his venture of Dragon Den on his through of creativity where he get
influenced through many formation of business orientation for getting more compulsive
situation cracked.
Traits
 Highly Motivation and Flexibility: Every Successful entrepreneur is having their
inner morality in positive factorisation way where they are strongly motivated and
influenced to other by delivering the positive thoughts. Through which Peter Jones is
inherent motivation factor behaviour which flexibility the work in correct optimum way,
to proceeding the aspect for achieving the goals is determined the person motivation and
self-believing.
Skills :
 Being Resilience: In the matter of the Peter Jones as his starting days he has faced
many challenges to getting recover from it in flexible way as he always prepared about
the issues as he faced along with excellence of dealing that instructed by resilience
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factor through getting analysation about the factor of destructive situation and need to
know how to overcame from it.
 Better Communication: As being the successful television celebrity Peter Jones having
excellence skills of communication where he drafting his vocal to making audience
influence in through its shows. But it is the basic skills which is required in the every
aspects of becoming a successful entrepreneur where it helped to interact with the
peoples
P6. To making the detailed assessment of the entrepreneurship personality in the context of the
entrepreneurs motives.
By the examining of the every business entrepreneurship which reflects the individual
emphasis about the help of inner motivation driven through which it commenced about the
personality in corporate world as in business context where it complied the Ocean personality
factor determined through which it elaborates about the individual types of personality that
driven through by the expertise suggestion and getting optimum instructed about the better
proposal of personality in framing of Philip Greens and Peter Jones perspectives are as follows:
 Openness: On this stage of personality traits is defining the individual business
attribution of which a business individual should having the positive factor of mind set
where it supports to operate the new learning power as well as new sense of
achievement in knowledge in terms of business of exposure.
 Conscientiousness: It comprises about the one personality who have the power to
strengthen their goals and objectives in any part of situation arises to reducing the
challenging factor of the entrepreneurship orientation. As the Peter Jones is the best
example where he has never backdown with his goals and objectives he devoted towards
to fulfilling its goal accomplishment (Larsen, 2017).
 Extraversion: To having the ability to getting extrovert within among the people and
interact with them as in social involvement by outer spoken, sharing the positive
efficient of interactive as example like Philip Green at his early day he is the personality
which is very extrovert kind to making the meetings involvement, group discussion as
well as he deliver speeches to the audience.
 Agreeableness: As it prescribed about the entrepreneur having building up the trust and
kindness to affection towards their people and interactive environment to providing them
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the work effectively through performance criteria, Example like Philip Green and Peter
Jones are highly succeed to making convinced their clients and employees as they both
have the kind of leadership quality which performed through generate the employees
participation as in business context.
 Neuroticism: The factor of Neuroticism is stats about to control in emotional stability
otherwise it gives the weakness and anxiety through which it enables to support with
issues defectively in the terms of dealing with those problems which can creates the
conflicts before resolving to them.
Task 4.
P7. Drafting the background of entreprenuers along with experiences through relavant examples.
The consideration of entrepreneurship beginning there is process to getting analysation of
their background as well as their professionalism experienced which propounded to getting
interact and how they faces the challenges in form of the situational based , barriers or conflicts
generates in their goal way of process to facing many such difficulties that makes
underperformed or factor which makes them a sense of accomplishment.
For Example, the background going to discussed about the two successful entrepreneurs
who are well known about business orientation gets successful and in the corporate world they
have gained such proficient way of goodwill and market share (Zdorovtsov, 2018).
Philip Green:
Background: Philip Green was born on 15 March 1952, in Croydon Surrey in the middle
class family background of Jewish family. He is the son of successful proper ty developer
retailer. Through that he has passion to become his father in the similar industry where he
pursued his schooling from United Kingdom and he realised that he wants to make a career in
the business management.
Experienced: As his started his professional career through very rough patch by not
accompanied the opportunity where his business idea get to recognised, after some time he get a
job in retailer industry company and he performed so well that in 1988, he became the chairmen
and quoted company called Amber Day is in Discount retailer business venture. In April 1980,
Green registered a philanthropic initiative where it is the part of the social worker aspect.
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Peter Jones:
Background: He was born on 18 march 1966, London, United Kingdom. As he grew up
in the Maidenhead and completed his schooling and co education from Desborough School and
subsequently. After his college he get to taking interest in mass media where his family
background was not to the business oriented as they were middle class moderate type of citizen
in staying at London (Mwirebua and Evans, 2017).
Experience: He was so motivator and ambitious that he had started his first business at
the age of 16 years Old. Somehow he lost the suffer 2,00,000 pounds and deciding to selling to
the IBM Company, after some years passed on he started worked in the Bar and restaurant where
he interact many celebrity as well as he get his new venture idea of Dragon Den , where Peter
Jones founded his business in between 2004 to 2008 in the Wines4Business.com. In 1 July 2005
he opened the charity foundation for supporting the youngster for their education felid
encouragement, and in 2009 he establishment his own business again Peter Jones Enterprise
Academy to entrepreneurial capabilities in United Kingdom. He was appointed the commander
of the order of British Empire in the year of 2009 (Zdorovtsov, 2018). As his estimated wealth is
475 million pounds.
CONCLUSION
In the above discussion of Entrepreneurship and Small Business Management has come
to conclude to which it highly structured in the corporate background to getting many forms of
analysation of like type of entrepreneurship in the modern business world. To highlighted the
factor and main importance of entrepreneurship in business world where it influence to the
economic perspective in positive through small business and start ups as they introduced
economic scale of product through which it emphasis middle people to attract for purchased and
many other influencing aspect that derives into many segmentation of business aspect to
accomplish objectives of professionalism. The differentiate between of the start up business
venture are factorised into different situational background. On the other hand about the
reflection of entrepreneur attributes in the different segment of entrepreneurship becoming
through matching the basic requirement to be followed on consideration among two successful
United Kingdom entrepreneur , at last the discussion on the highlight of the background and
10

experiences are highly motivated and mentioned to about the challenges to accomplish their
objectives along with the establishment of the entrepreneurship in professionalism is too tuff for
attained it as it requires the basic and business oriented knowledge.
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REFERENCES
Books and Journals
Fashanu, S.O. and Okunloye, R.W., 2017. HIGHER EDUCATION AND
ENTREPRENUERSHIP EDUCATION: CHALLENGES FOR NIGERIAN
UNIVERSITIES AND GRADUATE EMPLOYMENT. Journal of the Collaboration of
Education Faculties in West Africa. 6(1).
Nwokike, F.O., 2018. PROMOTING ENTREPRENUERSHIP IN BUSINESS EDUCATION
PROGRAMME IN UNIVERSITIES IN SOUTH EAST NIGERIA. Nigerian Journal of
Business Education (NIGJBED). 4(1). pp.123-134.
Hans, V., 2017. Redefining Entreprenuership: Impact on Gender Differences. Redefining
Entreprenuership: Impact on Gender Differences (June 21. 2017).
Candra, K. and Soenarmi, S., 2017. PENGARUH ENTREPRENEURIAL ORIENTATION,
CULTURE ORGANIZATION INTERNAL FACTOR TERHADAP PERFORMANCE
ORGANIZATION MELALUI CORPORATE ENTREPRENUERSHIP CAPABILITY
PADA UMKM BATIK TULIS DI JAWA TIMUR. Riset Akuntansi dan Keuangan
Indonesia. 2(1). pp.1-18.
Aiyevbomwan, E., 2019. Technology, Commercialization & Entreprenuership 2019 Graduates
(Doctoral dissertation, Rensselaer Polytechnic Institute).
Arriati, B., 2019. Study on Entreprenuership Development in SD Kanisius Protakan,
Ngargomulyo, Muntilan. Journal of Management and Business Environment (JMBE).
1(1). pp.92-105.
RAJALAKSHMI, G. and RAJAMANI, M.G., 2020. ENTREPRENUERSHIP: A REVIEW OF
ENTREPRENEURIAL TRAITS AMONG WOMEN IN COIMBATORE CITY. Studies
in Indian Place Names. 40(12). pp.2165-2174.
Aniodoh, A.N., 2018. Promoting Youth Entreprenuership in The South East, Nigeria Through
Co-Operatives. International Journal in Management & Social Science. 6(1). pp.148-
163.
Salim, P., 2018. Betawi Ornament for Interior Furniture in Efforts to Strengthen National
Branding and Entreprenuership in Jakarta. KnE Social Sciences. pp.557-570.
Mpiima, U., 2019. Entreprenuership Skills and Financial Perfomance of Small and Medium
Enterprises in Uganda (Doctoral dissertation, Kyambogo).
Mwirebua, G.K. and Evans, K., 2017. Fostering Women Entreprenuership As A Solution To
Poverty Reduction In Developing Economies: A Case Study Of Ongata Rongai Town.
International Journal of Business Management & Economic Research, 8(1).
Zdorovtsov, C., 2018. Local Food Entreprenuership Workshop.
Kleine, K., 2018. Educating for Technology Entreprenuership Through Scientist-Student
Collaboration. In Babson College Entrepreneurship Research Conference 2018.
Nielsen, U.B., 2017, August. Knowledge Creation in International Joint Ventures in Emerging
Markets: Opportunities and Succesful Management. In 21st McGill International
Entreprenuership Conference: PhD Colloquium.
Larsen, N.N., 2017, August. Trade-Off Decisions in International Sustainable Entrepreneurship.
In 21st McGill International Entreprenuership Conference: PhD Colloquium.
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