Entrepreneurship: Comprehensive Business Plan for Wow It's Healthy

This report presents a comprehensive business plan for 'Wow It's Healthy,' a vegan restaurant planned for Glasgow. The plan begins with business details, including the restaurant's concept of providing healthy vegan food and online ordering. It then delves into market and industry analysis using Porter's Five Forces, assessing the threats and opportunities. The report identifies the restaurant's unique selling proposition (USP) and analyzes competitors. Operational plans are outlined, including strategic planning and monitoring. Further, the report covers risk and contingency plans, sales and marketing strategies, and a finance and funding plan. The report also touches on team management aspects, concluding with a summary of the business venture's potential and referencing relevant academic sources.

Entrepreneurship and business
development

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business Details...........................................................................................................................3
Market/ Industry analysis............................................................................................................4
USP and Competitors Analysis...................................................................................................6
Operational Plan..........................................................................................................................8
Risk and Contingency Plan..........................................................................................................8
Sales and Marketing Strategy......................................................................................................9
Finance and Funding Plan...........................................................................................................9
Team Management....................................................................................................................10
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................12
Books and Journal......................................................................................................................12

INTRODUCTION
Entrepreneur is the person who has the capability to develop a new business
venture that includes risk factor. Entrepreneurship is the activity which is performed by the
Entrepreneur who has the aspiration to develop new business venture in order to get success and
make profit so that they can earn profit. See the all activities are the creation of the value.
Business venture is the formation of the new business that is developed with some objectives and
team of developing more profit (Belitsk and Desai, 2016) . A business ventures can be described
as a large venture or can be a small venture. This report going to illustrates about the rules of the
organization in order to develop new business plan which is going to be started by the
entrepreneur. A business plan is the terms which help and describe about the entrepreneurship
knowledge and skill that how appropriate and successful venture was established by them
through identifying several since about the Marketplace and developing sales and formulating
marketing strategies in order to analyze their competitors and manage their practices and
operations. The business plan is this strategy which provides appropriate structure of
Management points through this the organization can manage their venture in order to become
successful.
MAIN BODY
The business venture will going to established is “Wow it's healthy”
Business Details
The restaurant will going to launch their venture in Glasgow that will going to provide
vegan food products through which they can promote healthy eating Lifestyle towards their
clients. The restaurant will going to provide huge range of vegan dishes so that they can meet
with the requirement of their customer who are much health conscious . the business venture will
also going to provide online ordering services along with this dining services and also going to
use fusion approach in order to prepare their boats which can help the company to bring watch
information India company and make their services and put more attractive in order to enhance
their productivity and get more success(Холмўминов, 2020). These kinds of factors of put the
organization to meet with the demands of their consumers and satisfy them. Along with this
venture will also going to provide digital payment options which represent that the organization
is utilizing a mentor technology in order to make hassle free payments.

Location: 3, Glasgow, United Kingdom.
Services: the restaurant will go to offer dine in and online ordering services through which they
can provide several facilities to their consumer and meet their requirements in order to get more
competitive advantages. This restaurant will also going to provide online payment options
through which we can generate cashless transaction that will be become much easier for the
customer in order to make payments.
Products: The good and the dishes which are provided by the restaurant which are mentioned
below in the menu card of the new restaurant.
“ Wow its healthy”
Menu
 Avocado Burrito Bowl
 Crispy Baked Falafel
 Sugar Snap Pea
 Spaghetti Squash Burrito Bowl
Market/ Industry analysis
Wow it's healthy have to make sure about the outside environment effectively in order to
start their business corporation so that they can get appropriate assistance in order to develop
their amended power strategy. In order to identify the surroundings effectively the organization
is going to use five forces model through which organization confined five Special Forces which
can help the company to identify the competitive advantages. The five Special Forces which
used in Porter five forces model that is competition, power of supplier’s, power of buyers, threat
of new entrants and threat of recent merchant merchandise. This is the technique which evaluate

about the several styles and Motors that help the company to turn of the stages in order to get
more competitive advantages. It is very beneficial for the organization in order to analyze about
the employees shortcoming and blessing.
Threat of Substitute: Due to their proximity to each special, the restaurant firm remains
competitive. Furthermore, their costs are diverse, with excellent levels of services and facilities.
As a result, clients face extremely stressful conditions while selecting a restaurant. Restaurants
might launch new services or advertising and marketing initiatives, resulting in fierce rivalry
within the industry(Berggren, Fili and Wilhelmsson, 2019). As a result, a lot of eating
establishments have long since gone out of business or joined franchise groups.
Bargaining Power of Buyers: Customers in the hotel industry is demanding and difficult to
please. This is due to the fact that people seek value for their money. As a result, new dining-
room offers may supply such customers with the charge-brought services they demand. Clients
might sometimes make purchases online and expect restaurants to deliver their food at a lower
cost(Zaheer, Breyer and Dumay, 2019). Clients in the restaurant business have more negotiating
power because of these services. This method of building restaurant loyalty necessitates high-
quality items and services. As a result, eating establishments must devise ways to excite clients
while protecting their profit margins. Customers' negotiating power is seen as a threat to the
economic company in this scenario.
Rivalry among gift opposition: Competition in the restaurant sector is increasing as a result of
changing customer habits, goods, increasing numbers of competitors, rising commodity costs,
and rising expenses of risk management in the business. These restaurants provide a variety of
menu options, culinary trends, offerings, cleanliness, and fitness department information, as well
as values on the issue of fees, the atmosphere, and routinely going on customer testimonials.
Despite the criticism, the restaurant group has managed to remain competitive and give fees to
clients while gaining economies of scale. The consuming locations organization has put in place
manipulative structures that generate difference in terms of accomplishing the aforementioned
criteria.
Barriers to Entry- The initial investment charge is a significant barrier to entry in the restaurant
industry operation. Restaurants demand cutting-edge technology, as well as excellent customer
service and aggressive marketing. However, when used in conjunction with the Internet, some

advertising technology can help reduce the cost of early advertising and promotion. Restaurants
may also find it harder to identify their services and goods from those of competitors following
the admission. Offerings, fantastic settings, spectacular views, amenities, and supplementary
services and goods are used by the majority of eating establishments to set themselves apart. This
implies that restaurants provide value to their customers' money. Facts are also required by the
restaurant owner. Start-u.s. could not have the popular people resources, abilities, or memory to
meet clients' expectations any more. Furthermore, after receiving training and acquiring
experience, employees may leave to work for a rival.
Bargaining electricity of carriers- This might affect how eating establishments operate in terms
of product, services, and employees. The hard work of advertising and advertising is gifting
significant demographic shifts, which may have a negative influence on the availability of
workers in the restaurant industry (Brixiová and Kangoye, 2016). The lack of replacements on
the market or a company's limited availability may have an influence on its costs and amount of
supply to a certain eatery. This opens the door for sources to get a better deal on a solid item.
USP and Competitors Analysis
Unique SellingProposition (USP)- The unique selling proposition of the restaurant and
Hospitality sector will going to focus on upgrading Wagon food services and their advantages.
Because it may help people live a healthier lifestyle, the restaurant's main target market will be
health-conscious consumers. Restaurant packaging for online delivery will be environmentally
friendly, which will be a positive step toward a more sustainable environment, and such
measures will attract more consumers to the business. The restaurant will also offer the
appropriate amount of food reducing waste. Along with this the Restaurant interior will be a
basic and beautiful resulting in customer centric and pleasant surroundings. The company's main
concentration will be on building a solid and amended relationship with their consumers. This
strategy support them to keep the most potential and loyal customer towards the company. This
strategy support the organization to retain more potential and talented customer towards the
organization and also help them to attract several customer by enhancing their brand image in
their Marketplace.
Competitors Analysis:

Competitor’s analysis is the concept which helped the entrepreneur to analyze about the
competitive advantages of the organization in order to operate in the Marketplace. When the
organization identify the competitive organization then it support them to get more advantages
and also provide several ways to get more success. By identifying the modification in the
business environment support the organization to identify about the USP of the organization and
also identify and analyze about the tricks and tactics that are adopted by the same Organization
all by the different organization in same industry in order to operate in the market place. On the
basis of the current report it has been analyzed at the vegan what is the industry which rapidly
growing in the United Kingdom and going to emerged because of modification in diet food and
crudely free food choices of the people (Cieślik, 2016). By 2020, the sector will account for 4%
of the vegan food market, and it will have introduced several meat and other food substitutes.
Competitor analysis approaches aid in the identification of a variety of factors, some of which
are included below:
Analyze about the existing competitors: This is strategy support the company to analyze about
the existing competitors in the competitive rivalry which are operating in the Marketplace. This
kind of Investigation supports the company to get amended insights of the competition in the
Marketplace in order to operate and formulate their strategies.
Analyze about the product and services of their rivalry: It is very important for the
organization to analyze about the product and services which are provided by their competition .
this kind of Investigation support the organization to formulate amended and unique strategy in
order to get competitive advantages and meet with the requirements of their clients.
Determine about the pricing strategies of the competitors: It is very required for the
company to analyze about the pricing strategies of the competitors the company will become
capable to formulate strategies accordingly in order to target their customer of several groups and
segment.
Analyze about the sales and marketing strategies of the competitors: It is Very important for
the organization to analyze about the every strategies adopted by their competitors because it
support them to develop new venture in the Marketplace by analyzing the tricks and tactics that
are followed by the competitors. This strategy support the company to attract more clients
towards the organization and meet with the requirements of their clients in order to attract more

consumers towards the organization and enhance their capabilities in order to overcome their
threats.
Operational Plan
The operations and managerial activities are those strategies with adopted by the
restaurant in order to formulate the strategy because it support them to operate their business in
and successful manner and make more profit for the company through which they can sustain in
the market place for long time period first of their various kinds of operations that were
performed by the entrepreneur in order to operate their new business venture in an appropriate
manner which are mentioned below:
Strategic planning this is the concept which is adopted by the organization in order to analyse
and developing their desired standards so that they can achieve their goals and objectives in an
appropriate manner (Grazzi and Pietrobelli, 2016). This kind of strategy supports the company to
formulate Strategies and conduct their activities in an appropriate manner that will support them
to enhance the brand image in the Marketplace.
Monitoring and controlling this is the strategy which are also very important for the
organization in order to analyze and control their activities in order to evaluate about the
performance and the progress of the organization towards the achievement and accomplishment
of their goals and objectives which are decided by the company.
Resources it is also very important for the organization to adopt and used amended resources for
the organization and order to avoid overcome the wastage and access usage of the things. All
resources like the natural non financial resources are very important to be monitored by the
organization in order to evaluate the performance of the company.
Risk and Contingency Plan
In the organisation whenever a risk factor is measured by the complete then the company
developed backup method. The backup method support the organisation to decrease and
overcome the possibilities of the uncertainty which great impact on the activities of the company.
Without this method the organisation cannot overcome there uncertainty factors and which create
several impacts on the outcome. A contingency plan is very important for the organization in
order to overcome the possibilities of the risk factor. The backup plan is the term which refers to

the contingency plans. Contingency plan is the strategy which supports commercial enterprises
in order to develop amended routes of movements in order to overcome the uncertainty factors
and the sudden consequences incidents which are facing by the organization of every
organization develop contingency plan in order to overcome the impact of the uncertainty and
risk factor. "Wow, it's healthy," says the boss, who must focus on developing an adequate
contingency plan to deal with any type of hazard while conducting business. “Wow it's healthy”
must identify and priorities the resources without which a business cannot function, as well as
have understanding of which resources are necessary for an employer.
Sales and Marketing Strategy
There are various kinds of income in marketing strategies which are adopted by the organization
in order to adopt amended technique and digital business (Kolomiets and Tomashuk, 2021). as
there are some sales and marketing strategies which are adopted by the organization are
mentioned below
Email advertising this is the concept through which it allows the company to retain provides
appropriate information about their company to their clients in order to gain more customer base.
Being corporations on publicist: A large agency with a PR on staff, it may be beneficial for
agencies to file their pitch in order to speak at events, as well as attend online sessions to connect
with various individuals via podcast hosts and ask any questions from their visitors.
Hiring more employees: Posting job boards can be effective method for business in order to hire
talented employees in the organization who are many skills and amended in their qualification. It
will be very beneficial for them as well because it support them for personal development as well
as having social channels also support the company to hire more employees to work the
organization.
Finance and Funding Plan
Finance and funding plan is very important for the organization in order to develop out of
virtual company (Mongelli and Rullani, 2017). To generate financial plan for the complete there
are few factors which are identify and examine by the company in order to develop monetary
plan which are mentioned below:

Break even analysis: It generally expresses monthly earnings in terms of loss, despite the fact
that it has a variable fee as opposed to a fixed cost.
Projected earnings and losses: These are estimations of whether or not an employer is
profitable or no longer profitable if they wish to provide an organization over a period of time.
PCash glide: It depicts cash inflows and outflows from deals that are likely to last for years.
Balance sheet: This depicts consistency over a period of one or more years in terms of various
debts as well as assets and liabilities.
Financial ratios: Business ratios enable information mining businesses to profile themselves in
terms of classification for marketing organizations with debts receivable and various increasing
patterns to be identified.
Team Management
There are various kinds of factors which are required by the company to manage their
team in order to perform their activities in an appropriate manner and achieve their goals and
objectives (Lackéus and Middleton, 2018). There are few functions which are performed by the
company are mentioned below;
Management of raw materials the venture which are established by the organization
will going to focus on managing their raw material because it support the company to avoid
wastage and generate appropriate utilization of the raw material in order to save their material
and manage their cost so that they can get opportunities.
Cash management the appropriate management of the cash is very important function
for the organization because it helps the company to evaluate about the unnecessary expenses in
order to manage them and keep tracking of expenditure which have been incurred.
Staff management the management of the staff is very important function for the
organization that is adopted by them because it support them to develop coordinal connection
with employees within the venture through which they can maintained the performance level in
the organization and inspire Their employees so that they can participate in the managerial
activities and perform effectively.

CONCLUSION
From the above mentioned report it has been concluded that entrepreneurship is a skill
which represent the capabilities of the individual in order to take rest and operate a new business
venture. This report illustrate about the several internal and external factors of the business
which create impact on the performance of the organization in a positive and negative manner.
Along with this report also illustrate about the porter's five forces model with support the
organization to identify about their competitive advantages in order to enhance their capabilities.
Along with this report forming several sales and marketing strategies and management of the
team because it support a company in order to achieve their goals and objectives and maintain
the performance of the organization in order to get more competitive advantages.

REFRENCES
Books and Journal
Belitski, M. and Desai, S., 2016. Creativity, entrepreneurship and economic development: city-
level evidence on creativity spillover of entrepreneurship. The Journal of Technology
Transfer, 41(6), pp.1354-1376.
Berggren, B., Fili, A. and Wilhelmsson, M., 2019. Homeownership and entrepreneurship: a
regional and industrial analysis of house prices and startups. International Journal of
Housing Markets and Analysis, 12(3), pp.456-473.
Brixiová, Z. and Kangoye, T., 2016. Gender and constraints to entrepreneurship in Africa: New
evidence from Swaziland. Journal of Business Venturing Insights, 5, pp.1-8.
Cieślik, J., 2016. Entrepreneurship in emerging economies: Enhancing its contribution to socio-
economic development. Springer.
Grazzi, M. and Pietrobelli, C., 2016. Firm innovation and productivity in Latin America and the
Caribbean: The engine of economic development (p. 346). Springer Nature.
Kolomiets, T.V. and Tomashuk, I.V., 2021. Entrepreneurship and development of rural areas in
Ukraine. In Colloquium-journal (No. 9 (96), pp. 27-42). Голопристанський
міськрайонний центр зайнятості.
Lackéus, M. and Middleton, K.W., 2018. Assessing experiential entrepreneurship education:
Key insights from five methods in use at a venture creation programme.
In Experiential learning for entrepreneurship (pp. 19-49). Palgrave Macmillan, Cham.
Mongelli, L. and Rullani, F., 2017. Inequality and marginalisation: social innovation, social
entrepreneurship and business model innovation: The common thread of the DRUID
Summer Conference 2015. Industry and Innovation, 24(5), pp.446-467.
Zaheer, H., Breyer, Y. and Dumay, J., 2019. Digital entrepreneurship: An interdisciplinary
structured literature review and research agenda. Technological Forecasting and Social
Change, 148, p.119735.