The Impact of Internet Marketing Tools on EnVeritas Group's Growth

This research project delves into the significance of internet marketing for organizations, using EnVeritas Group as a case study. The report begins with an introduction and literature review, exploring the background and aims of the research, including objectives and research questions focused on the advantages of internet tools, their impact on organizational efficiency, the specific tools used by EnVeritas Group, and strategies for business expansion. The literature review examines the benefits of internet tools, such as reaching a wider audience, building customer trust, and increasing brand awareness. The report also analyzes the impact of internet tools on organizational productivity and customer attraction. Furthermore, it identifies the various internet tools used by EnVeritas Group, including mobile applications, websites, and social media. The research concludes with recommendations for EnVeritas Group to expand its business operations effectively. The project also includes sections on research methodology, data analysis, ethical considerations, a reflection, and a conclusion, along with references and appendices to support the findings.

Research Project

Table of Contents
Introduction .....................................................................................................................................1
Introduction ....................................................................................................................................1
Literature Review ............................................................................................................................4
Research Methodology ...................................................................................................................7
Data Analysis and Interpretation ..................................................................................................10
Recommendation ..........................................................................................................................23
Research Ethics .............................................................................................................................24
Reflection ......................................................................................................................................25
CONCLUSION .............................................................................................................................25
REFERENCES..............................................................................................................................27
APPENDIX ..................................................................................................................................29
.......................................................................................................................................................37

Introduction
Overview of the Research
Marketing is determined to be the most essential component of any organisational
activity which helps the firm in attracting buyers towards the business as to generating higher
income and profitability. Marketing is considered as an effective process by which is used by
organisations as to creating interest of people in products and services. The major focused area of
an organisation is to build friendly and effective relationship with customers in order to
providing effective services and products as to satisfying their needs and wants. This create value
for customers as well as organisations benefits. Internet marketing is considered as a crucial
concept which plays vast role in developing organisational performance and productivity through
providing appropriate deals of products and services at market place (Durmuşoğlu and Barczak,
2011). In the modern era people are spending a huge amount of time on internet sources as
internet tools and applications are effective in developing the skills and knowledge of individual
in different area. Internet is also considered as the essential source of marketing which plays vast
role in providing efficiency to the buyers for providing option of fulfilling the desires of people
at market area. EnVeritas is a chosen organisation for this particular research project, it is a small
marketing company which deals in grabbing the attention of people towards the organisational
activities. The major motive of firm is to providing effective consultancy services to their clients
as to developing their operations at wide scale.
Background of the Research
Internet is the most applied source of marketing as in this contemporary and competitive
scenario the essential objectives of each small and large business enterprises is to accomplishing
higher market share and growth through implementing its business operations at large scale.
Internet is an effective source which provides various online marketing services to the people as
to satisfying their needs and wants through online marketing facilities. EnVeritas Group is the
little global giant company which is headquartered is in UK, US and Singapore. The company is
deals in more than 70 countries and around 350 cities. EnVeritas Group cover almost 35
different languages. As a small business concern EnVeritas Group is concerned on enhancing
their performance through providing them effective marketing services to their potential clients
and customers. The company is majorly focused on hiring skilled and talented people at work
place who are having significant knowledge and skills about the terms of internet and marketing
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as to providing more beneficial and effective services to their potential clients (Parveen, Jaafar
and Ainin, 2015). Internet is termed as the most effective tool which plays appropriate role in
building incognizance among the people about the offered goods and services of firm. Internet
provides a way to customers and organisations to make effective transactions through various
online applications and procedures.
Research Aim
The research Point describes the target which are to be expert through undertaking of this
examination. It is portrayed to give a framework to be considered in the midst of meaning of
focuses for the examination. The genuine reason behind driving the examination is to overcome
with the examination issue which is elucidated in the purpose of the investigation. This is the
basic segment of research as it is essential for expert to choose the purpose of research at
irrefutably the beginning stage of the examination. The essential aim of this particular research is
“To ascertain the importance of using Internet tools as a medium of marketing for an
organization and its influence on enhancing organizational value”. A case study on EnVeritas
Group.
Research Objectives
This consist to be the most effective part of research project which is based on the
research issue. The examination targets are moulded in light of point worked for the
examination. They are valuable in communicating expansion for the examination and finally
pleasing in social event right information for the examination provoking structure right
conclusions. The exploration moulded should neither too wide or confined so adequate
information is accumulated through setting up of right targets. The goals which are encircled for
this examination are according to the accompanying:
 To analyse the advantages of internet tools as a most effective medium of marketing
within EnVeritas Group.
 To identify the impact of internet tools on developing efficiency of an organisation and
its internal environment.
 To determine various internet tools which are used by EnVeritas Group in order to
maximise its revenue and growth.
 To propose effective ways by which EnVeritas Group can expand its business operations
at wide scale.
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Research Questions
Research questions are an undertaking through which goals are to be answered. The
meaning of request makes it easier to accumulate information which is valuable in noticing and
finally achieving goals for the examination. It comprise to be the essential part of research which
assume tremendous part in examining amassed information with the assessment of different
writers and composes. The investigation request for this examination are according to the
accompanying:
 What are the advantages of internet tools as a most effective medium of marketing within
EnVeritas Group?
 What are the impact of internet tools on developing efficiency of an organisation and its
internal environment?
 What are the various internet tools which are used by EnVeritas Group in order to
maximise its revenue and growth?
 What are the effective ways by which EnVeritas Group can expand its business
operations at wide scale?
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Literature Review
This can be determined as the most effectual portion of research work which helps the
researcher in conducting an in-depth research project as to drawing an effective research
outcome for the specified area of study. It is the most essential piece of the examination venture.
The scientist gathering data and information through different assets and actualize them in the
work. The specialist distinguish the thoughts and musings of creators which are identified with
the venture and afterwards analyse the sentiment and considerations of different creators and
attempt to advance them (Trainor and et. al., 2014). The new research is direct for better
information and thought regarding the specific subject. The data is gathered from various source,
for example, past tasks, books, magazines, daily papers and so forth. The scientist set the ideal
opportunity for specific assignment so it is simple for them to finish the work in chosen time-
frame. The specialist look at the advancements, strategies, and thoughts which are trailed by the
past scientist, and after that the analyst receive the best and compelling strategies and procedures
for their own particular task. They roll out a few improvements and development in these terms
according to their own prerequisites, and the progressions are helpful in gathering information
and data. The examiner actualize the methods enthusiastically only for better nature of work.
The advantages of internet tools as a most effective medium of marketing within EnVeritas
Group.
As per the views expressed by Satyendra Tewari, 2017, internet marketing is consist to be
the most developing aspect which plays effective role in growth and development of firm. In the
modern scenario the attention of people in globe is centred around internet and web, people from
different age group are concern on spending a huge amount of time on internet as to making their
their self busy in different kind of activities. The internet marketing can be considered as an
indispensable effective tool which is used by business, marketers and entrepreneur as to
developing its client base, marketing activities, lead generations, increase their profitability and
performance. There are various advantages of internet marketing in which some are described as
under:
Reach at wider range of potential buyers: This comprise to be the best component of an
association as it is the significant obligation of an association is to picking up consideration of
expansive number of purchasers towards their firm and its offered items and administrations
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(Adams and Simnett, 2011). EnVeritas Group is focused on applying internet sources in order
to capturing a wide area of market at market place.
Better customers trust: Customers are the key element of firm as the growth and success of firm
are based on the increasing number of buyers towards the firm. The major motive of firm is to
gaining attention of people towards the firm as it create value in implementing appropriate
relationship with their potential buyers.
Increased brand awareness: As a medium size business organisation it is necessary for EnVeritas
Group is to use most appropriate sources in order to implementing awareness among people
about the merchandise goods and services of firm this create value in maximising the
profitability of firm at market place.
The impact of internet tools on developing efficiency of an organisation and its internal
environment.
According to Quinn, (2011) internet is reasoned as the most efficacious tool which is
widely applied by business as to enhancing their profitability and productivity at market place.
Internet is effective in providing internal as well as external benefits to the firm or its operations.
In the modern business era organisations are widely concern on utilising internet sources in order
to enhancing business operations in effective and efficient manner. As a medium size business
organisation it is incumbent for EnVeritas Group to expand its business operations at wide scale
as to attaining higher growth and success at market place. There is a huge impact of internet tools
on the developing efficiency of firm and its internal environment in which some are described as
under:
Developing organisational productivity: Internet tools are effective in enhancing organisational
productivity through gaining attention of people towards the firm. With the help of effective
digital tools organisations are able to improvise their productivity of firm in order to attaining
significant number of buyers.
Customers attraction: Customers are advised as the essential component which plays
effective role in enhancing the performance of firm at market area. In the competitive era there
are various substitute available for a single products and if people are not satisfied with a single
organisation's services than they can easily switch to the other firm or its products and services
(El-Gohary, 2012). As a small business enterprises it is essential for EnVeritas group to gaining
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attention of people towards the firm through offering them variety of services as per their choice
and preferences.
The various internet tools which are used by EnVeritas Group in order to maximise its
revenue and growth.
There are various types of tools which are being used by the EnVeritas group for the
purpose of increasing its revenue and profit growths in an effective as well efficient manner. The
major internet tools used by the company are discussed as follows:
 Mobile Applications: With the viewpoint of Büyüközkan and Arsenyan, 2012, the
company has launched its own mobile application which has allowed it to reach a much
larger customers base in a very short period of time. Now a days almost every consumer
do have a mobile phone and therefore in order to reach with people effectively, they have
to bring necessary innovation within workings. The mobile application allows company
to provide its services online through internet and the consumer do not have to be
physically available for the company's services. It is thus necessary that right kind of
procedure are being followed by the company and its management in order to effective
implementing these services.
 Websites: The company has been able to successfully launch its website that allows it to
reach to people without spending much on marketing efforts. The website do have a list
of the whole services that the company provide and how consumers can opt for those
services (Pantano, 2014). This has also expanded company's business.
 Social Media: Yet another tool for reaching to consumers effectively is Social Media,
Every individual usually do have an account on any social media platforms, which allows
company to reach customers in an efficient manner. It is a very cost effective way to
market company and its services.
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Research Methodology
A research method is concerned with various types of plan for the intention of
administration a research. It is a very essential part of the research as it lays down the methods
which have been selected to conduct research in a proper as well as effective manner. This part
of research is basically concerned with use of different types of tools through which a research
can be conducted in an effective as well as efficient way.
Types of Investigation
The types of investigation can be antithetic, it is the obligation of the research to select
the type of investigation based on his judgement. There are two sort of research. Qualitative
research and Quantitative research. The qualitative research relies on quality of data and
therefore it is based on the data obtained or gathered (Pot, 2011). The current research is based
on the qualitative method because, in this different facts as well as figures are being considered
for the purpose of reaching to conclusion in an effective as well as efficient manner.
Research Design
Basically, A research design is a kind of framework that would describes the overall
pattern for the purpose of conducting a research project. It consist of framing objectives,
collecting necessary data, choosing various methods of analysis, costs, time, different
responsibilities and action etc. The investigation design can be of three types Exploratory
research design, Descriptive and casual or experimental research design. For the purpose of this
research, Descriptive research design has been selected because it is basically based on
qualitative research. Descriptive research design is based on explicate problems and its various
solutions. It can be regarded as a more specific as well as purposive study. Descriptive research
are used in most of the researches in the current era, it is basically concerned with assessing the
information in an effective as well as efficient manner.
Research Philosophy
It is concerned with the various kinds of source,nature as well as development of
knowledge. In other words, it is concerned with recoding as well as analysis of data in an
effective manner. It is divided into two section Interpritivism as well as positivism (Pantano,
2014). The recent Trend has been to choose interprtivism research because it gives qualitative
research which is basically based on the available quality of the data. It is basically based on
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human nature and various types of roles as a social player. It interprets the role of other
individual in reported to the researcher set of meanings.
Research Approach
Research approach is a powerful apparatuses of research which offer help in doing the
exercises of research in idealize way so the outcome can be gotten. The methodologies of
research is classes into two fundamental research approaches like inductive and deductive
research approach. In display look into venture Inductive approach is considered by the analyst
since this depends on the subjective information (Sinkovics, Sinkovics and “Bryan” Jean, 2013.).
It figured on accessibility of statistical data points which are gathered by the specialist.
This approach plans to make implications from the informational collection collected
with a specific end goal to recognize examples and connections to construct a hypothesis.
Inductive approach does not keep the specialist from existing hypothesis to detail the
examination question to be investigated.
Data Collection tools
This is the almost effective part of research work as it helps the researcher in defining the
actual purpose of research in effective way. This aspect is crucial in nature as it is one place in
which the investigator is focused on convincing the audience about the worthiness of the
specified area of study. The major reason behind conducting the research is to overcome with the
issue of the previous research and also helps the learner in developing their skills and knowledge
in the area of research and a specifies topic. An appropriate direction about the research work
helps an individual in attaining higher growth in their career and future development. A specified
area of study also helps in enhancing their knowledge area of people (Ip, Leung and Law, 2011).
The research into consideration is based on the significance of the internet tools as a medium of
marketing and its influence on the developing profitability of firm. Internet tools such as social
media, mobile application, online sites, web pages etc. these all are effective in working as a
medium of marketing which are significantly used by each business enterprises as to increasing
their profitability at market area.
Data Sampling
It is not possible for the researcher to conduct research on a big level and gather data
from every individuals. Hence, the population is divided into certain samples which can be used
for the purpose of conducting research. The sample represents the views of whole population.
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The size that has been taken for the purpose of research is 40 Respondents. There are two types
of data sampling approach, these are Probabilistic as well as Non-probabilistic. For conducting
this investigation Non-probabilistic method has been taken.
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Data Analysis and Interpretation
QUESTIONNAIRE
Q 1) Which section of the society uses internet Tools the most for the purpose
of making online purchases?
Frequency
 Youth Generation 25
 Older Generation 15
Q 2) Which department of EnVeritas is most benefited from effective
implementation of internet tools?
Frequency
 Marketing 20
 Sales 05
 Accounts 05
 Operations 10
Q 3) Is internet tools are necessary for business growth and success in the
longer run?
Frequency
 Yes 35
 No 05
Q 4) Which specific internet tools are used by the company to reach to its
customers effectively?
Frequency
 Mobile applications 25
 Websites 10
 Social Media 05
Q 5) What is the expected outcome on organisation by effective
implementation of internet tools?
Frequency
 Higher Growth 15
 Increase in Overall Revenue 10
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