Envie Chocolate: Analysis of Buyer Behaviour and Marketing Strategy
VerifiedAdded on 2023/04/10
|6
|1167
|425
Report
AI Summary
This report, prepared by a marketing consultant, analyzes consumer behavior in the Australian chocolate market, particularly focusing on the affluent consumer segment. The report recommends a marketing strategy for the new premium chocolate brand, Envie Chocolate, which aims to soothe consumers' cravings. It highlights the importance of understanding consumer preferences, such as the demand for unique packaging, designs, and flavors. The report suggests the use of mass media, including lifestyle channels and magazines, along with digital marketing strategies on platforms like Facebook and Instagram, to reach the target audience effectively. The analysis emphasizes the need for Envie Chocolate to differentiate itself through innovative product designs and packaging, catering to the affluent segment's desire for premium products and a luxurious lifestyle. The report also includes relevant market data on internet and social media usage in Australia to support the digital marketing recommendations.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 6