Enviro Cars Sales Plan, Marketing, and Operations Analysis Report

This report details the sales plan for Enviro Cars, focusing on the automotive market. It outlines the features of electric cars, emphasizing their environmental benefits and the goal to increase sales by 8% annually. The report covers pricing strategies, including a market-oriented approach and potential discounts, as well as marketing strategies like social media and exhibitions. It identifies target consumers across different classes and highlights the after-sales service, including a four-year warranty and free service for two years. References include sources on enterprise resource planning, operations, and supply chain management, emphasizing the importance of strategic alignment and operational efficiency in achieving sales objectives within the competitive automotive market.

Sales planning and operations
Enviromental Cars

Sales plan
It is strategy to meet corporate targets by selling electronic cars
in the auto mobile market.

Features of Enviromental cars
• Electrical cars can be said as environment friendly vehicles
because it produces very less carbon emission.
• It is also helpful to reduce green house effect in the
environment.

Objectives for Enviro cars
• To raise 8 % sales of electrical cars each year in the auto
mobile market.
• To offer better maintenance and service of Enviro cars for
consumers.
• To cover 30 % people to increase knowledge about Enviro
cars in two years within nation.

Pricing Stratgey
• Management of Enviro cars ltd can use market oriented
pricing strategy for this cars. This pricing strategy can
contribute effective role for customers to purchase electrical
car in a affordable price in the nation. It can also help to
increase its sales objectives of organisation in the auto
mobile market of UK.
 Firm can offer 5 % discount on exchanging with old car.

Market strategies
There are many type of marketing strategies which help the
Enviro cars Ltd to promote its products in the market.
• Social media
• Exhibitions
• Advertisement

Targeting consumers
Management of Enviro cars ltd every class of consumers.
• Premium class
• Elite class
• Medium class

Service after sales
Enviro cars Ltd also offers four year warranty when consumers
purchase electrical car. Further, it also provides free service
charge facility to customer's up to two years in the nation.

REFERENCES
Gupta, M. and Kohli, A., 2006. Enterprise resource planning
systems and its implications for operations function.
Technovation. 26(5). pp. 687-696.
Jacobs, F. R., Chase, R. B. and Chase, R., 2010. Operations
and supply chain management. McGraw-Hill/Irwin.
Kaplan, R. S. and Norton, D. P., 2008. The execution premium:
Linking strategy to operations for competitive advantage.
Harvard Business Press.