Enviro Cars: Sales Plan and Marketing Strategy for UK Market

This presentation outlines the sales plan and marketing strategies for Enviro Cars, focusing on the UK market. The presentation covers key aspects such as the company's objectives, which include increasing sales by 8% annually and expanding consumer awareness. It discusses pricing strategies, emphasizing a market-oriented approach to make electric cars affordable. Furthermore, the presentation details various marketing strategies, including social media and exhibitions, to promote the brand. The target market is segmented into premium, elite, and medium classes. Finally, the presentation highlights after-sales services, such as a four-year warranty and free service for two years, aimed at enhancing customer satisfaction and loyalty. This assignment helps students understand how to create a sales plan for electric cars.

SPEAKER NOTES
Slide 2
Sales plan
It is strategy to meet corporate targets by selling electronic cars in the auto mobile market.
Slide 3
Feature of Enviro cars
Electrical cars can be said as environment friendly vehicles because it produces very less carbon
emission.
It is also helpful to reduce green house effect in the environment.
Slide 4
Objectives for Enviro cars
 To raise 8 % sales of electrical cars each year in the auto mobile market.
 To offer better maintenance and service of Enviro cars for consumers.
 To cover 30 % people to increase knowledge about Enviro cars in two years within nation.
Slide 5
Pricing strategies
Management of Enviro cars ltd can use market oriented pricing strategy for this cars. This pricing
strategy can contribute effective role for customers to purchase electrical car in a affordable price
in the nation. It can also help to increase its sales objectives of organisation in the auto mobile
market of UK.
Slide 6
Market strategies
There are many type of marketing strategies which help the Enviro cars Ltd to promote its products
in the market.
 Social media
 Exhibitions
 Advertisement

Slide 7
Targeting consumers
Management of Enviro cars ltd every class of consumers.
 Premium class,
 Elite class
 Medium class.
Slide 8
Service after sales
Organisation also offers four year warranty when consumers purchase electrical car. Further, it also
provides free service charge facility to customer's up to two years in the nation.