Analysis of Tourism Business Environment and Factors Affecting It

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This report provides an overview of the tourism business environment, emphasizing the impact of various factors on its operations. The report explores the business environment, particularly focusing on how political, economic, social, technological, legal, and environmental (PESTLE) factors influence tourism organizations. It differentiates between public and private sectors within the tourism industry and utilizes the PESTLE analysis framework to examine external constraints. The study references several academic sources to support its findings, including works on e-commerce adoption, the impact of the physical environment, and tourism sustainability programs. The conclusion highlights the importance of effective management in addressing challenges and meeting customer needs. The report suggests that financial constraints are common but can be overcome through proper organizational strategies, and the study focuses on tourism companies in the UK. The report concludes with an overview of the market of the tourism industry and its characteristics.
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Environment Public Sector
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Introduction
The tourism is gaining pace in the modern era. The
love for vacation and the love for spending money
on the refreshment area have demanded the better
support of the tourism industry to bring more
innovative support. Proper management of the
resources and the better understanding of the
financial needs of the organisation marks the
smooth operation. In the following assignment the
environmental conditions and the its impact is
described well.
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DESCRIPTION OF THE TRAVEL AND
TOURISM BUSINESS ENVIRONMENT
ALONG WITH THE EXAMPLES OF THE
ORGANISATION (P1)
The tourism sector have
gained ample space in the
development of the
organisation. In recent days it
is seen that there have been
great development on the
smooth operation of the
business. It is noticeable that
the rise in the tourism
organisations have provided a
lot to the economic
development to the
organisation.
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Description of the travel and tourism business environment along with the examples
of the organisation (P1) (contd.)
The consequences and the
effect of the environment
related to the organisational
development can be carefully
described with the helps of the
PESTLE analysis. As
suggested by Ali et al. (2016,
p.220), PESTLE analysis helps
in the better understanding of
the external constraints of the
business development.
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Description of the travel and tourism business environment along with the examples
of the organisation (P1) (contd.)
Public Sector and Private sector
The sector under the direct
control of the government or the
undertaking of the government
is called the public sector. On
the other hand the control power
remaining in one body apart
from any government is called
the private sector. The
environmental factor marks the
every organisation without the
discrimination of the sectors.
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Description of the travel and tourism business environment along with the examples
of the organisation (P1) (contd.)
P Political
The political factors
determine the political
changes in the
surrounding of the
organisation. The
changes in the power of
the ruling party of the
changes in the policies
in the society.
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Description of the travel and tourism business environment along with the examples
of the organisation (P1) (contd.)
E Economical
The change in the recent
price rate and the change
of the denomination have
marked a great deal to the
tourism organisation. The
smooth operation of the
tourism organisation have
been hindered.
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Description of the travel and tourism business environment along with the examples
of the organisation (P1) (contd.)
S Social
The social factor marks the
demographic and the state
and the preference the
society. The change in the
taste and the preference of the
society marks the rise and the
fall of the sale of the services
of the tour and travel
organisation.
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Description of the travel and tourism business environment along with the examples
of the organisation (P1) (contd.)
T Technological
The rise in the technological
effect and the fast
innovation along with
equally fast obsolescence
of the technology, there
has been changed in the
policies among the
tourism industries.
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Description of the travel and tourism business environment along with the examples
of the organisation (P1) (contd.)
L Legal
The legal factor marks the
changed the marketing
policies. The
implementation of the
ICT’s have marked the
need of the proper
security in the
avouching of the
vacation to the tourist.
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Description of the travel and tourism business environment along with the examples
of the organisation (P1) (contd.)
E Environmental
The considering effect of the
CFC’s in the atmosphere
have marked the rise in the
awareness of the
organisation to make a
kind effort on the
minimising of the effect on
the rise in the temperature.
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Conclusion
The study reveals about the market of the tourism industry
to which it belongs and enlightens about the characteristic
features of any organisation. The PESTLE analysis above
have described the factors related to the environment and
its impact over the operation of the public and private
sector companies in YUK. the Tourism companies in UK
faces problems and issues in terms of the taste and the
preferences of the customers but with suitable management
in the organisation, they perform well in the satisfaction of
the customers. The study have also revealed that the
financial constraints are inevitable in the organization but
the proper management those define the ultimate company.
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References
Abou-Shouk, M.A., Lim, W.M. and Megicks, P., (2016). Using competing
models to evaluate the role of environmental pressures in e commerce adoption
by small and medium sized travel agents in a developing country. Tourism
Management, 52, pp.327-339.
Ali, F., Kim, W.G. and Ryu, K., (2016). The effect of physical environment on
passenger delight and satisfaction: Moderating effect of national identity. Tourism
Management, 57, pp.213-224.
Becker, E., (2016). Overbooked: the exploding business of travel and tourism.
New York: Simon and Schuster.
Char-lee, J.M., Becken, S. and Watt, M., (2016). Learning through a cluster
approach: lessons from the implementation of six Australian tourism business
sustainability programs. Journal of Cleaner Production, 111, pp.348-357.
Chiang, L.L., Manthiou, A. and Tang, L.R., (2016). To Investigate Antecedents of
International Tourists’ Place Attachment and Its Relationships with Memories
and Post-Behavioral Intentions: The Case of Seoul City. In Marketing Challenges
in a Turbulent Business Environment (pp. 575-575). Springer International
Publishing.
Holden, A., 2016. Environment and tourism. Abingdon: Routledge.
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