MOD003497: Kojo Furoa Environmental Activist Stakeholder Role

This assignment presents a solution to a stakeholder negotiation scenario within the context of the Japanese multinational corporation, Kojo Furoa, which is facing issues related to water pollution. The student assumes the role of an environmental activist collective representative and addresses the company's decision to shut down operations due to environmental concerns. The assignment highlights the activist's perspective on the impact of pollution, advocating for corporate social responsibility and proposing solutions beyond closure, such as addressing local pollution needs and applying legal penalties. The solution references relevant literature to support the arguments, emphasizing the complexities of balancing environmental protection with business sustainability and the need for proactive measures to mitigate pollution and maintain a positive public image. The activist emphasizes the importance of finding alternatives to complete business shutdown and to consider long-term solutions to address pollution issues.

MANAGING
INTERNATIONAL
BUSINESS

Table of Contents
MAIN BODY..................................................................................................................................3
Environmental Activist Collective Representative......................................................................3
REFERENCES................................................................................................................................1

MAIN BODY
Environmental Activist Collective Representative
In the given case study it is clearly given that the, Kojo Furoa owner of the Japanese
multinational corporation has gone to shut the business operations due to increasing contribution
of the entity in water pollution. The decision has been taken by conducting a meeting with six
stakeholders of company that played role under different areas of the business. In this meeting
Kojo called company executive, shareholder representative, labour union representative, supplier
consortium representative, environmental activist representative and local councillor. Under
these meeting steps has been taken over cutting the cost and shift the manufacturing units to
another country. This decision of shifting the manufacturing plant at other location was forced by
different factors such as legal, ethical, political and other such factors (Azam, Alam and Hafeez,
2018). The key issue portrait in such a meeting is that water pollution is increasing day by day
due to the construction in factory. Legal issues has also been discussed as the increased water
pollution could impose legal restrictions over business that could further guide the entity towards
economic losses and also in face of shutting down the entire set up. My role is environmental
activist collective representative and I am going to tell the owner the impact of their decision on
the environment of the country. Being an environmental activist collective representative, I
respect all the ecological issues that put impact on the environment in which we live. But shut-
down of the business is not always an option for the company. This decision might be the last
decision but before that company have to consider the key problems and make sure that they
adopt appropriate solutions for this problem.
The public reputation of the company is always positive but as the case study discuss that
the Kojo company is the main source of rise in waterborne pollutions. It is also viewed that the
one of the most highly toxic substance have entered into the water cycle and it is found out that
the Kojo’s company is the main source of this toxic substance (Li, Fang and He, 2019). So, it is
advisable to the company from my side is that rather than taking the decision of closing down the
business permanently they must consider the solutions of this problem. There are many
companies who continued to produce the units even after contributing towards increasing water
pollution level or other form of natural disasters. In this case, the company have to become the
partial or may be full responsible towards the society and environmental community because by
following the corporate social responsibility along with the social and environmental factors. For

this purpose, the entire collective support that the company have to addressed the local water
pollution needs which help in reducing the water pollution which is generated because of the
company’s manufacturing operations. While on the other hand, some supports that the company
have to apply legal penalties on the basis of historical pollution to the brown-field redevelopers.
These two solutions might help the company in reducing the waterborne pollution generated
from the company’s operations. This practice helps the company in spreading the industrial
development in the green-field sites such as agriculture land (Deng and et.al., 2019). But some
argue that, the cost of cleaning up any contaminations is much higher than the actual cost of the
land. So, at last environmental activist provides the two rational of this problem i.e., lack of
funding for endeavours and deter future would be corporate polluter.

REFERENCES
Books and journals
Azam, M., Alam, M. M. and Hafeez, M. H., 2018. Effect of tourism on environmental pollution:
Further evidence from Malaysia, Singapore and Thailand. Journal of cleaner
production. 190. pp.330-338.
Li, K., Fang, L. and He, L., 2019. How population and energy price affect China's environmental
pollution?. Energy Policy. 129. pp.386-396.
Deng, S. and et.al., 2019. The utilization of reclaimed water: Possible risks arising from
waterborne contaminants. Environmental Pollution. 254. p.113020.
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