ATMC MKG701 - Task 2: Foott Waste Solutions Environmental Analysis

This presentation offers a comprehensive environmental analysis of Foott Waste Solutions, an Australian SME operating in the waste management industry. The analysis begins with a case background and an introduction to the company, followed by an examination of the theoretical framework underpinning the study. The core of the presentation involves an internal analysis using SWOT (Strengths, Weaknesses, Opportunities, and Threats) and an external analysis, including competitor and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analyses. The PESTLE analysis explores factors such as political stability, economic growth, socio-cultural trends, technological advancements, legal and regulatory issues, and environmental considerations impacting the company. The presentation also identifies key opportunities and threats faced by Foott Waste Solutions, and concludes with a list of references used in the analysis. This presentation is a valuable resource for students studying marketing and business strategy, offering insights into real-world SME operations and environmental factors.

Environmental
Analysis of an
Australian SME
Name of the Student:
Student ID:

2
Table of Contents
• Introduction
• Case Background
• Theoretical Framework
• Internal Analysis (SWOT Analysis)
• External Analysis
• Competitor’s Analysis
• PESTLE Analysis
• Key Opportunities and Threats
• References

3
Introduction
• This Presentation shall present a situation analysis
for a chosen Australian SME- Foott Waste Solutions.
• The estimated revenue of the company as per 2019
is 14.418984.
• The estimated number of employees working in the
company is 250.
• The company belongs to the waste management
industry
• It shall assess the internal and external
environment for the company to operate in the
Australian market.

4
Case Background
• Foott Waste Solutions is an Australian SME
• It is the number one provider of Waste and
Recycling services.
• It is located in Northern Victoria.
• The company belongs to Waste Management
industry.
• Its services towards cleanness.
• Company’s target markets are the local households,
commercial buildings and government institutions
and buildings, schools (Foottwastesolutions.com.au
2020).

5
Theoretical Framework
• External marketing environment analysis is the
analysis of external environment in which a
company operates.
• Helps in assessing the external factors that affect
the abilities of the company to operate in proper
manner (Kalamas, Cleveland and Laroche 2014).
• The relevant environments- social environment,
economic environment, political environment,
technological environment, economic
environment and the competitive variables
(Hueske, Endrikat and Guenther 2015).

6
Internal Analysis (SWOT
Analysis)
Strengths Weaknesses Opportunities Threats
a) Positive
brand image of
the best waste
and recycling
services
provider in
Northern
Victoria.
a) No social
media presence
a) Can increase
the numbers of
collection
centres for the
recycled
products.
a) The
knowledge
about recycled
fibres is not
spread well
among the
people.
b) High level of
honesty and
integrity with
the customer
service.
b) Rate of
production is
slow because of
the added
processes.
b) Can improve
its reach to the
end customers
through social
media activity.
b) Competitors
with similar
ideas
c) Experienced
and dedicated
staffs
c) High cost of
transportation.
c) Can open
many plants for
the production
purpose.
d) Community d) High plant d) Can increase

7
External Analysis
1. Competitor Analysis
Compa
ny
Name
Locatio
n
Target
Market
Social
Media
Presen
ce
Revenue
earned
Services Offered
1. Foott
Waste
Solution
s
local
households,
commercial
buildings and
government
institutions
NA 14.41898
4
Food waste
transportation, materials
processing, recycling
streams, waste
management plan,
household and
commercial bins and
building waster
sortation.
2. Econ
Industrie
s
West
Essendr
on
Commercial
and
government
NA 21.52457 Treatment of industrial
wastes and
contaminated soil
(Environmental-
expert.com 2020)
3. Tomra
Sorting
Castle
Hill
Commercial
and
Yes 21.85432 Repair and spare parts
services, Upgrading,

8
2. PESTLE Analysis
Political Trends
• High level of taxation demotivates the waste
management companies from increasing their
profits.
• The IP (Intellectual Property) of Australia is
protected and therefore, entrepreneurs find it less
risky to invest in this industry.
• High level of political stability (Australia 2017)

9
Economic
• The Australian GDP growth rate is growing and
this means that the Waste management industry
is also expected to grow in the coming future.
• High interest rates is effecting the willingness of
individuals to invest and borrow.
• Exchange rate of Australia would influence the
profitability of the company, especially, if the
waste management is engaged in the
international trade (Zaman 2014).
• Unstable currency is likely to discourage the
foreign investors.

10
Socio-Cultural Trends Impacting
the organisation
• Australia is regarded as the 55th largest country in
the world in terms of its population and therefore,
waste is also very high in this country (Hernandez
2018).
• The class distribution among the Australian
population is unequal and therefore, waste
management company would be unsuccessful in
promoting premium product to general Australian
public.
• Difference in educational background is resulting
in less knowledge of about recycled fibres among
the people.

11
5. Technological
Advancements
• Impact of technology issubject to have the
potential of increasing and reducing the result of
profits greatly.
• If the waste management encourage new
technology which is gaining popularity in the
waste management industry, it is very import to
assess the level of popularity and how quickly it is
increasing and disturbing the revenues of the
competitors (McNutt 2014).

12
4. Legal and Regulatory
Issues
• The discrimination laws are placed by the
Australian government for protecting the
employees from unfair practices (Puhl et al.
2015).
• Health and safety laws in Australia witness the
horrible conditions that employees face working
under a company.
• Laws are placed to make sure reasonable and
quality price are kept for the products.