Micro-environmental Analysis of a Firm: Business Development

This report provides a micro-environmental analysis of a firm, focusing on key aspects such as employees, customers, media, suppliers, shareholders, and competitors. It highlights the importance of understanding the target market, which in this case includes consumers aged 4-14, teenagers, and young working adults. The analysis covers marketing strategies like television advertising, online events, and celebrity endorsements to reach the target audience. It also considers the firm's relationship with suppliers, shareholders, and competitors, including a discussion on the competitive landscape and the challenges of market share acquisition. The report concludes by referencing relevant academic sources to support its findings.

Running Head: MICRO ENVIRONMENTAL ANALYSIS OF THE FIRM
Micro environmental analysis of the firm
Name of the Student
Name of the University
Author’s Note

1MICRO ENVIRONMENTAL ANALYSIS OF THE FIRM
1.1. Micro-environmental analysis.
The micro-environmental analysis is as follows,
Employees: The employees of the concerning business firm is required to have sound
knowledge or experience regarding the FMCG industry especially of that professional who has
served within the instant food sector. On the other hand, this professional is required to
understand the various aspects of the production process.
Customers: The new brand will be targeting the middle income level of consumers as they are
the majority of the market holders in this product. The age group between 4 and 14 years would
be target, who will welcome this launch as a welcome change. Teenagers and working young
adults are also targeted as this would give the convenience of not cooking.
Media: The product would be advertised on television as a relief for families at the end of a
tiring day. The different available flavors and health aspects would also be portrayed. Online
events and challenges would be started and then winners would get tasting hampers. Local
celebrities would be endorsing also.
Suppliers: Basic raw materials for this product is present with plenty of suppliers, so the brand
would have a good bargaining power. The switching cost for the brand would also be low. The
suppliers for the raw materials would be happy as the brand would be a bulk purchaser,
providing large business.
Shareholders: The addressing of the interest of the various shareholders is one of the key
objectives of the firm. The profit sharing ratio is to be decided within the presence of each
shareholders. The interest for the shareholders are to be given importance.

2MICRO ENVIRONMENTAL ANALYSIS OF THE FIRM
Competitors: There are several competitors within the product offering - one of such is Nestle.
Since the brand is operating for a length of time, the brand can capture a major proportion of the
consumer’s market interest. Thus, it will be hard for the new brand to gain a satisfactory amount
of market share (Meredith et al., 2016).

3MICRO ENVIRONMENTAL ANALYSIS OF THE FIRM
References
Meredith, N.A., Quinn, C., Cate, D.M., Reilly, T.H., Volckens, J. and Henry, C.S., 2016. based
analytical devices for environmental analysis. Analyst, 141(6), pp.1874-1887.
Rakesh, C., 2014. Pest analysis for micro small medium enterprises sustainability. J. Manag.
Commer, 1, pp.18-22.
Venugopal, P., Marketing Management–A Decision-Making Approach is.