Environmental Business: Applying PESTLE & SWOT for Strategic Growth

This presentation provides an analysis of the internal and external factors affecting an environmental business, specifically using PESTLE and SWOT analyses. It begins by introducing the importance of internal and external factors in determining an organization's current position, with external factors helping to identify opportunities and threats. The PESTLE analysis covers political, economic, social, technological, legal, and environmental factors, while the SWOT analysis focuses on strengths, weaknesses, opportunities, and threats. The presentation highlights the interrelationships between PESTLE and SWOT, noting how external factors identified in PESTLE influence the internal and external factors considered in SWOT. A critical reflection of key findings suggests that the organization has brand recognition as a strength, which creates opportunities for business expansion, although high costs could pose a threat. Recommendations include exploring developing areas to build a loyal customer base and leveraging online sales to improve growth in the sports sector. The presentation concludes with a list of references used for the analysis.

ENVIRONMENTAL
BUSINESS
PRESENTATION

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 1.0 PESTLE analysis of the organisation
 2.1 SWOT analysis to the organisation
 2.2 Interrelationships in-between PESTLE and SWOT
 3.0 A critical reflection of key finding
 REFERENCES

INTRODUCTION
 Internal and external factors pays an important role in the organisation as it affect the
organisation in various ways.
 The role of international factor is to determine current position of the organisation.
 Analysis of the external factors helps the organisational to determine opportunity and
threats.
 This presentation will discuss about the analysis of internal and external factors of the
organisation. It will also shed light on interrelation between pestle and swot analysis.

1.0 PESTLE ANALYSIS OF THE ORGANISATION
 Pestle analysis refers to the identification of the external factors that affect the
organizational process or activities. The pestle analysis include various factors such as
 Political factor
 Economical factor
 Social Factor
 Technological Factor
 Legal Factor
 Environmental Factor

2.1 SWOT ANALYSIS TO THE
ORGANISATION
 It refers to the Analysis of the internal factors that may
affect the growth of organisation. It help the organisation
to understand the current position of the organisation with
the help of following points :
 Strength
 Weakness
 Opportunity
 Threat

2.2 INTERRELATIONSHIPS IN-BETWEEN
PESTLE AND SWOT
 There are various relations between the internal and
external factors of the organisation.
 These relation between the internal and external
environment of the organisation are very connected to
each other.
 As the analysis of PESTEL shows the impact of
external factors while SWOT states both internal and
external factor analysis

COMPETITIORS OF VAARA

3.0 A CRITICAL REFLECTION OF KEY FINDING
 From the discussion of the internal and external
factors of Vaara, it can be concluded that the
organisation has various opportunities that can help
the business to grow effectively in the market.
 The strength of the organization was brand
recognition.
 It will create the opportunity of known customers in
the expansion of business. However, the high cost of
the product may affect the business in negative
ways.

RECOMMENDATION
 From the critical analysis of Vaara with the help of internal and external identification.
 It can be recommended to the organisation that the company must explore in the
developing area as it will help the organisation to create then loyal customer base and
lead to the effective increase in the sale.
 The opportunity of the online sale of the product can also be taken by the organisation
in order to improve the growth in the sports sector.

REFERENCES
 Lastra, O.R.E., and et.al., 2021. Neutrosophic Multicriteria Methods and PESTEL Analysis for the
Evaluation of Informal Trade Impact. Neutrosophic Sets and Systems, 44, pp.367-377.
 Nurmi, J. and Niemelä, M.S., 2018, November. PESTEL analysis of hacktivism campaign
motivations. In Nordic Conference on Secure IT Systems (pp. 323-335). Springer, Cham.
 GURL, E., 2017. SWOT analysis: A theoretical review.
 Morrow, R., and et.al., 2019. Global observations of fine-scale ocean surface topography with the
Surface Water and Ocean Topography (SWOT) mission. Frontiers in Marine Science, 6, p.232.
 Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and
Management.
 Malik, H.A.M., and et.al., 2021. Modeling of internal and external factors affecting a complex dengue
network. Chaos, Solitons & Fractals, 144, p.110694.
 Sun, H., and et.al., 2018. Differential effects of internal and external factors in early bilingual
vocabulary learning: The case of Singapore. Applied Psycholinguistics, 39(2), pp.383-411.