Environmental Business Audit: PESTLE and SWOT Analysis

This presentation provides a comprehensive analysis of the business environment, focusing on the application of PESTLE and SWOT analysis within the sports industry, particularly using Reebok Plc. as a case study. It begins by defining the business environment and explaining PESTLE analysis as a tool for evaluating macro-environmental factors. The presentation details the positive and negative implications of external factors on the sports industry, including discussions on competition, funding, legal complexities, and investment opportunities. A significant portion is dedicated to a SWOT analysis of Reebok Plc., examining its strengths, weaknesses, opportunities, and threats. The content emphasizes the importance of strategic planning and the use of these analytical tools to identify internal and external factors influencing business operations, providing valuable insights for strategic decision-making in the sports and apparel industries. The presentation highlights how organizations can leverage these analyses to modernize procedures, mitigate risks, and capitalize on opportunities for future growth.

Environmental
Business Audit
Presentation

Definition of Business
Environment
 Business environment as defined
as the total of all the external
activities which can affect the
operations and organizational
activities.
 It is the aggregate of all the
entities, individuals and other
several internal and external
factors which affect the production
and performance of the
organization.

What is Pestle Analysis?
 The pestle analysis is a tool that is used for analyzing the
business environment in which the company operates.
 It is basically a strategic planning to evaluate the macro
environmental factors of the organization which are also referred
as external environment.
 This tool is used by the sports industry as well in order to
evaluate the external factors that are affecting the organization
and this results in identifying the threats and weakness of the
organization that has been further used in the SWOT analysis.
 The PESTLE analysis comprises of political, economic, social,
technological, legal and environmental factors.

PESTLE Analysis of Reebok Plc.
 The PESTLE analysis of Rebook Plc. Has been used by the
organization for evaluating the external factors that are
affecting the production and efficiency of the organization.
 The PESTLE analysis of Reebok describes the political,
economical, social, technological, environmental, and legal
factors.
 By the help of PESTLE analysis the Rebook Plc. Company is
able to modernize the activities and procedure.
 This tool is benefit the organization by eliminating the
threat and utilizing the opportunities.
 Reebok is a global brand in the attire and footwear section
and maintain the brand name by offering good quality
sports and accessories across the world.

Positive and Negative impact of
external factors on Sports
IndustryPositive implications:
 It is a very basic and simple agenda.
 It enables an understanding of the broader
business environment.
 It helps in encouraging the development of external
and strategic thinking in the sports industry.
 It enables the organization to identify the threats
and making them as a opportunity for the future
growth.
 It helps in spotting the business prospects and
exploit them fully.

Negative implications
 There is a risk in getting more data because it
occurs the “paralysis by analysis “ issue.
 The data which was founded by the
organization can be a assumption which can
later be proved as a unfounded information.
 The process needs to be repeated on a regular
basis for getting more effective results.
 The speed of progress makes it progressively
challenging to expect improvements that
might influence an association later on.

Evaluating Level of competition in
sports industry
Sport is turning into a movement of expanding
significance: after some time more individuals take
part in sport (dynamic game utilization), additional
time is spent watching sport (detached sport
consumption).
Encourages higher standards of achievement.

Funding activity , legal complexity
and investment opportunity in
sports industry
 For funding the sports industry there are many sources available in
the target market like membership funds, event fees, program fees,
fundraising , government grants , sponsorships and many more.
 Law, ethics and integrity in the sports industry in an essential source
that helps in discussing the validity and reliability which are focusing
on the environmental factors.
 There are many ways by which the sports company can invest like
sponsorship.
 There are three types of sponsorship in sports industry branding ,
lead opportunities and networking.

SWOT Analysis
 SWOT analysis is a strategies planning process
used by the organization for identifying the internal
environmental factors.
 The SWOT analysis comprises of strength,
weaknesses, opportunities and threats within the
business organization.
 These are the factors on which the organization
have some control on them and can change .
 SWOT analysis is basically a tactical planning
techniques that helps in providing the assessment
tools.

SWOT Analysis of Reebok Plc.
 Reebok is a popular brand of sportswear and linked
products which is based out of United Kingdom and it
was founded by Joseph William Stand-in in the year
1958, the company started off by making athletic
footwear.
 The SWOT analysis of Reebok comprises of four factors
which are strength , weaknesses , opportunities and
threats.
 By the help of SWOT analysis Reebok have gained the
trust and loyalty of many athletic customers.
 Reebok presently makes products for exercise,
running, walking, crossfire, workshop, dance and yoga.

Analysis of internal and external
factors
 Each firm that includes in business movement has its own
procedure to work its everyday business. Key arranging is the
significant component in each firm essential administration.
 There are different strategies and procedures that can be utilized to
carry out essential preparation and one of them is by utilizing the
SWOT investigation.
 SWOT investigation alludes to qualities, shortcomings, amazing
open doors and dangers.