This presentation provides an in-depth analysis of the Great Barrier Reef, a significant cultural heritage site and a major tourist destination. It explores the reef's historical and current human uses, management strategies, and the obligations of heritage management. The presentation identifies key threats to the reef, including global warming, overfishing, and farm pollution, and offers recommendations for sustainable tourism development, such as investing in clean energy and reducing plastic usage. It also examines the Reef Long-Term Sustainability Plan, management tools, conservation concepts, and visitor profiles. The presentation highlights marketing strategies and emphasizes the need for awareness and careful management to safeguard this World Heritage Site. The presentation is based on the THT3111 module on Environmental and Cultural Tourism.