Research Report: Environmental Forces Impacting Business Performance

This research project investigates the impact of environmental forces on the business performance of companies, with a specific case study on Ibis London City – Shoreditch. The study identifies the environmental forces affecting the business, including economic, social, and political factors. The research utilizes a literature review, exploring the external factors influencing organizational operations and performance. The methodology involves a questionnaire-based quantitative approach to collect and analyze data, focusing on understanding the relationship between environmental forces and organizational performance. The report includes an analysis of findings, recommendations, and suggestions for further research, concluding with insights into the key factors influencing business success in the context of the Ibis London City – Shoreditch case.