Environmental Challenges and Sustainable Strategies in Business

This report delves into the critical aspects of environmental sustainability within the business landscape, particularly focusing on the hospitality sector. It begins by highlighting the significant impact of environmental issues, such as waste management and carbon emissions, on organizational economics and growth. The report then explores environmental impact measurement methods, including carbon footprint calculations and the use of tools like TRIRICA environmental data and Energy Star portfolio management. A case study of the Hilton hotel is presented, analyzing its environmental concerns and implementing group activities, training, and CSR initiatives to enhance employee engagement and sustainability. The report proposes strategies for environmentally sustainable group practices, emphasizing the importance of monitoring resources, developing awareness programs, and implementing weekly environmental audits to improve environmental performance. The conclusion underscores the necessity of adopting effective environmental strategies, proper monitoring, and training to address challenges and ensure market growth within the hospitality industry.

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Name of the student
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Table of contents
Introduction......................................................................................................................................2
Project 1...........................................................................................................................................2
Project 2...........................................................................................................................................4
Three group work activity...........................................................................................................4
Implement the environmentally sustainable group practices.......................................................5
Plan for monitoring resources for improving the environmental performance...........................6
Conclusion.......................................................................................................................................7

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Introduction
In the current business environmental sustainability brings the strong impact in case of
maintaining the economic as well as social standard in an organization (Fraj, Matute and Melero,
2015). Analyzing the emerging situation, it has been identified that due to lack of understanding
regarding the waste management process and ignorance of environmental protection act, the
improper utilization of resources is bringing negative impact on the organizational economy. The
purpose of the study is to shed light on different environmental issues faced by the companies
while operating in the market. By continuing this highlighting different environmental impact
measuring methods, its significant impact on the organizational growth has been highlighted.
Project 1
Environmental complexity has become one of the important concerns for the
organizations in the current business scenario. Analyzing the environmental issues in an
organization it has been identified that due to improper waste management, higher amount of
economic loss has impacted on the growth of the organizations. By continuing this, it cannot be
denied that due to lack of knowledge regarding the carbon emission as well as improper
maintenance of environmental data, the environmental concerns get increased in the workplace
(Jones, Hillier and Comfort 2016). On the other hand, loss of resources, crisis of eater and food
can also bring the negative impact on business performance of an organization. Due to the
increasing numbers of environmental challenges in the workplace, it becomes challenging for the
companies to deal with the emerging situational challenges. Pollution has become one of the
important primary concerns in every organizations. Due to the improper waste management
initiatives as well as improper knowledge regarding the environmental wastage report, the

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challenges in the companies get influences. Climate change has become another important key
influencing factor that has brought impact on the organizational operational process.
In order to implement the environmental sustainability strategy, it is very important for an
organization to choose appropriate method so that the environmental concerns can be reduced.
In order to measure the environmental impact on business carbon footprints need to be
calculated. Analyzing the raising environmental concerns, it has been identified that it has also
brought the strong impact on Australian hospitality industry (Ibm.com 2019). Highlighting the
environmental impact on Australian hospitality industry, the operational functions as well as
specific characteristics of the company can be analyzed. Measuring the footprint from retail
location, land and structure, the lower use of energy can be ensured. Using different standard
measuring tools, it can be easier for the company to measure the environmental impact on
business. Developing different sustainable checklist, configure based common rating system can
prepare a proper assessment report. In order to measure the environmental impact on the
company, TRIRICA environmental data can help to develop the portfolio for Energy star
submissions (Ibm.com 2019). Using the Energy Star portfolio management technique, it can be
easier for the company to make the process autonomous that can help to maintain the industry
standard as well as energy performance regulations. The measurement can also be done based on
the energy star rating (Ibm.com 2019). Environmental performance metrics can be considered as
one of the popular environmental impact analysis tool in which is being used by the companies
in case of measuring the environmental performance with the proper utilization of resources. In
order to analyze the importance of intellectual resources in the company performance
management initiative can be adopted. In which the employees will be asked for checking the
Energy star rating.

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Project 2
Three group work activity
Analyzing the raising environmental concerns, it has been identified that it has also
brought the strong impact on Australian hospitality industry (Theguardian.com 2019).
Highlighting the environmental impact on Australian hospitality industry, the operational
functions as well as specific characteristics of the company can be analyzed. In this study, the
environmental concern in Hilton hotel has been analyzed. In case of examining the
environmental concerns and its impact on the economic and social status of the company, team
activity has been arranged in which the utilization of internal as well as external resources has
been described. In order to ensure the team engagement training and development initiative,
group presentation and CSR initiatives can be adopted by the hotel authority (Theguardian.com
2019). In order to increase awareness among the employees in the workplace, training and
development initiative can be beneficial. It is true that environmental concern has become
common in hospitality industry, however it is also true that due to lack of knowledge regarding
the situation handling process, it has become highly challenging to deal with the situation. In that
case, arranging a training program for sharing the knowledge and skill s regarding the operations
of energy star metrics and others environmental sustainability measuring tools, the internal
efficiency can be increased. On the other hand, group presentation can also play an important
role for ensuring the employee engagement in case of dealing with the emerging challenges
faced by the company.
Adopting the group presentation activity, it can be easier for the company to ensure the
engagement of individuals towards sharing their ideas for dealing with the situation (Joyce and
Paquin, 2016). With this initiative it can be assumed that the skills as well as creativity of the

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employees can be identified in this process, which can help to analyze the intellectual resources
in the company. In order to maintain environmental sustainability, CSR initiatives can also get
adopted by the company. It can be said that based on the CSR initiatives, not only group
engagement can be ensured but also it can be able to motivate the large numbers of people
towards adopting the initiatives for reducing environmental pollution.
Implement the environmentally sustainable group practices
In order to ensure the environmentally sustainable group activities in the market it is very
important for the company to propose an effective monitoring plan in which the individuals’
engagement as well as their interest towards he activities can be increased (Epstein, 2018). In
case of hospitality industry, it has been identified that due to increasing population pressure on
the destination areas and increasing commercialization, people have started avoiding the
importance of natural resources (Welford 2016). On the other hand, due to excessive utilization
of natural as well as anthropogenic resources, environmental sustainability has become the
important concern. In order to ensure the sustainability in the organization, it is very important
for the company to identify the areas in which the improvement is needed. In case of analyzing
the situation in Hilton hotel, it has been identified that improper maintenance of waste and
excessive uses of resources, the environmental concerns in the company is increasing day by
day. On the other hand, it is also true that due to lack of monitoring process, the environmental
protection regulations are not being followed in the company in proper manner (Taticchi et al.
2015). As its result, not only the organizational reputation but also economic status of the
company has also got affected. In that case, a department needs to be introduced for maintaining
the weekly audit in which the performance as well as utilization of resources needs to be
analyzed.

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Developing proper planning for the improvement can also bring benefits for the
company. In case of Hilton hotel, the authority can focus on different awareness program in
which tree plantation as well as awareness regarding the impact of water wastage can be shared.
In the sustainability report sharing the carbon foot print calculation result, awareness among the
employees can be increased. On the other hand, maintaining the result of energy star metrics and
others environmental performance measuring tools, the situation in the company can be
improved. With the effective utilization of such monitoring tools, the environmental
sustainability can be ensured in the workplace. Therefore, it can be said that improving the
internal monitoring process as well as conducting the weekly monitoring program, the effective
strategy regarding environmental sustainability can be ensured in the workplace.
Plan for monitoring resources for improving the environmental performance
In order to improve the environmental efficiency in the hospitality industry, it is
important for the company to ensure the waste management, storage management and energy
management initiatives. In order to monitor both the natural as well as manmade resources
effective monitoring plan needs to be introduced (Welford 2016). In order to improve the
environmental performance in the company, it is very important for sharing the knowledge
regarding the emerging environmental concerns in the company. Developing proper planning for
the improvement can also bring benefits for the company. In case of Hilton hotel, the authority
can focus on different awareness program in which tree plantation as well as awareness
regarding the impact of water wastage can be shared. In the sustainability report sharing the
carbon foot print calculation result, awareness among the employees can be increased. In case of
Hilton hotel training and development initiative and the weekly monitoring process can play an
effective role. In the weekly environmental audit, not only the performance record as well as the

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data regarding the input and output resources will be collected. In which based on the total food
production the investment of manufacturing units will be judged (Welford 2016). By continuing
this, it can be said that measuring the environmental sustainability the Energy Star rating
measuring tool can be used in which the company can be able to get the proper information
regarding the business operations. In the hospitality industry, food storage as well as excessive
amount of raw material uses create the environmental concerns. In that case, in the monitoring
process, individuals concerns as well as their opinions regarding the environmental management
will be examined following their proper data sources.
Conclusion
In this study, it can be said that in case of ensuring the market growth, it has become
important for the organizations to adopt an effective environmental sustainable strategies in the
workplace. It cannot be denied that due to lack of knowledge as well as skills for handing the
wastage, the popular hotel chain like Hilton faces various economic as well as social challenges.
In case of dealing with the situation proper monitoring as well as training is needed. By
continuing this, it can be said that measuring the environmental sustainability the Energy Star
rating measuring tool can be used in which the company can be able to get the proper
information regarding the business operations.

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Reference list
Epstein, M.J., 2018. Making sustainability work: Best practices in managing and measuring
corporate social, environmental and economic impacts. Routledge.
Fraj, E., Matute, J. and Melero, I., 2015. Environmental strategies and organizational
competitiveness in the hotel industry: The role of learning and innovation as determinants of
environmental success. Tourism Management, 46, pp.30-42.
Ibm.com 2019. retrieved from:
https://www.ibm.com/support/knowledgecenter/en/SSFCZ3_10.5.0/com.ibm.tri.doc/
tre_measure/c_ctr_estar_results.html
Jones, P., Hillier, D. and Comfort, D., 2016. Sustainability in the hospitality industry: Some
personal reflections on corporate challenges and research agendas. International Journal of
Contemporary Hospitality Management, 28(1), pp.36-67.
Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, pp.1474-1486.
Taticchi, P., Garengo, P., Nudurupati, S.S., Tonelli, F. and Pasqualino, R., 2015. A review of
decision-support tools and performance measurement and sustainable supply chain
management. International Journal of Production Research, 53(21), pp.6473-6494.
Theguardian.com 2019. retrieved from:
https://www.theguardian.com/environment/2009/jan/11/green-living-ethical-fashion-business
Welford, R., 2016. Corporate environmental management 1: systems and strategies. Routledge.