Marketing Report: Environmental Scanning for Accident Alert Alarm

This report presents an environmental scanning analysis of an accident alert alarm system. It begins with an introduction to environmental scanning and its importance for businesses. The main body of the report comprises a micro-environmental analysis using a SWOT framework, evaluating the strengths, weaknesses, opportunities, and threats associated with the alarm device. A macro-environmental analysis follows, utilizing the PESTEL framework to assess the political, economic, social, technological, environmental, and legal factors impacting the device's market viability. The report concludes by summarizing the key findings and emphasizing the potential of the accident alert alarm in the market. References to relevant literature are included to support the analysis.