Environmental and Social Performance Analysis: Hotel Chains Comparison

This report provides a comprehensive analysis of the environmental and social performance of three major hotel chains: Hyatt, Hilton, and Marriott. It examines key areas such as water conservation, sustainable food initiatives, energy-saving projects, carbon emission reduction, and CSR activities. The report offers specific recommendations for each company, highlighting areas for improvement and comparing their strategies. For Hyatt, it emphasizes water shortage solutions and sustainable food development. For Hilton, the focus is on energy conservation and social impact investment in education and tourism. Marriott is advised to reduce carbon waste and increase employee recruitment. The analysis concludes with a comparison of the recommendations, emphasizing the importance of addressing environmental and social factors for long-term sustainability in the hospitality industry. The report references various sources, including corporate responsibility reports and industry publications.

COMPANY ANALYSIS

1
Contents
Introduction...........................................................................................................................................1
Things on which companies need to focus on.......................................................................................1
Compare and contrast recommendations...............................................................................................2
Conclusion.............................................................................................................................................2
References.............................................................................................................................................3

2
Introduction
All these hotels are very bigger hotels and need to make sure that focus on the social and
environmental performance. This is necessary for gathering resources that will help the
company in dealing with the future. This report will highlight the recommendation for the
three bigger hotel chains Hayatt corporation, Hilton worldwide and Marriott International.
Things on which companies need to focus on
Hayatt: In terms of environmental performance company needs to work on the water
shortage problem as they need to take use of the mechanism that helps the company in saving
more water in hotel operations (Hyatt, 2019). In terms of social performance they can
improve their performance if they look at the sustainable food development initiatives. In this
they can help farmers who can do sustainable farming with the help of monetary funds. This
hotel can also work towards responsible sea-food and responsible sourcing which can help
the company in improving their own sustainability. Since Hayatt has good amount to spend in
their CSR activities hence they can easily be able to improve both the performance.
Hilton: This restaurant chain can work in the energy related concerns when it comes to
improving the environmental performance. This is because in the hotels operations the use of
energy is high which needs to be conserved with the help of using smart lighting. Energy
saving projects such as installation of solar panels can be used for at least cooking purpose.
This will save lot of energy. In order to improve their social performance this firm can invest
in the CSR activities such as education and tourism development in the areas where the
people are not living a better life (ISO, 2018). This is an opportunity for Hilton because they
are operational in larger part of the world and even in the areas which needs upliftment and
has potential to get developed as a tourism spot. This must be according the SDG goals that
are made for the development of any areas or region. Hilton needs to spend a lot of their time
on the skill development initiatives where it can give training to the people in the poor
families so that they also get job in the hospitality sector.
Marriott: The environmental performance can be improved by the company with the help of
reducing the carbon waste that is generated through the operations of the company. This will
not only improve their environmental performance but it will also save a lot of money of this
hotel. This hotel chain needs to concentrate on the social performance in terms of the fact that
they should work on recruiting more numbers of people in their organisation (Marriott,

3
2017). This will help in removing unemployment to some extent. This is because Marriott has
been paying their employees more than any company so giving employment to more numbers
of people can improve the life standard of these people. Marriott can also improve the
environmental and social performance by enhancing the way in which they are dealing with
the greenery at the workplace. Since there are many places in which this company’s units are
under construction hence it is critical that in the development of these hotels a proper
attention should also be given to maintaining greenery at the workplace.
Compare and contrast recommendations
The recommendations for Hayatt are to work for the water shortage problem. This is critical
for the development of the industry and the stakeholders attached with the hotel (Hyatt,
2012). This has a similar impact what the recommendation for Hilton to save electricity can
do. On the other hand the recommendation made for Marriot to reduce the carbon waste that
is generated through its operations can make them leader in the industry and can set as an
example for the bigger firms such as Hilton and Hayatt (Marriott, 2019). In terms of social
performance the Hayatt’s initiative to help the farmers in their sustainable production of food
can help the overall industry and can motivate others also to invest money on this. Hilton’s
initiatives to develop tourists spot can help the society and give a boost to the tourism which
can be benefitted by other two hotel chains as well (Hilton, 2018). Marriott’s can enhance the
social standards of living as well by recruiting more numbers of people. This will be a more
inclusive social performance measures taken by the company.
Conclusion
In conclusion it can be said that being such a big hotel chains it is critical that all the three
work for different social and environmental factors. All the three needs to work in the areas
like youth employment, energy, water conservation, sustainable food, reduction in carbon
emission.

4
References
Hilton, (2018) Hilton Commits to Cutting Environmental Footprint in Half and Doubling
Social Impact Investment. Retrieved from:
https://newsroom.hilton.com/corporate/news/hilton-commits-to-cutting-
environmental-footprint-in-half-and-doubling-social-impact-investment
Hyatt, (2012) Corporate Responsibility Report. Retrieved from:
https://about.hyatt.com/content/dam/HyattStories/thrive/Hyatt-Corporate-
Responsibility-Report-2012.pdf
Hyatt, (2019) Corporate Responsibility at Hyatt. Retrieved from:
https://about.hyatt.com/en/hyatt-thrive.html
ISO, (2018) How Hilton is going green. Retrieved from:
https://www.iso.org/news/ref2324.html
Marriott, (2017) MARRIOTT SUSTAINABILITY AND SOCIAL IMPACT REPORT.
Retrieved from:
https://serve360.marriott.com/wp-content/uploads/2018/06/2017_Sustainability_and_
Social_Impact_Report.pdf.
Marriott, (2019) Serve 360. Retrieved from: https://serve360.marriott.com/